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The Mindful Tourist presents the first comprehensive theoretical
perspective on mindfulness in contemporary tourist experiences.
This innovative new study is based on the detailed exploration of
mindful consumer behaviour and draws on insights from new cases of
mindful tourism experiences, examining the potential for broader
uptake across the industry. Examining the foundations of meditative
mindfulness practices, mindfulness and tourism, the mindful tourism
experience, and transformational power of mindful tourism
experiences, The Mindful Tourist: The Power of Presence in Tourism
explores key themes and issues, including the drivers of
mindfulness in the tourism domain, the commodification of
mindfulness, mindfulness and sustainability, and mindful tourist
experiences being assisted through technology.
The Asia-Pacific area is notable as one of the fastest growing
tourism regions and not surprisingly, tourism in this region has
become the major driver of global tourism in general. Nonetheless,
tourism industries in Asia Pacific has been challenged in recent
years by a number of major crises and disasters including
terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters
(e.g. tsunamis, bushfires, flooding), and political crisis (e.g.
protests and political instability).The aim of this book is to
contribute to the understanding of crisis and disaster management
generally, but with a specific focus on the Asia Pacific. With
chapters contributed by international scholars and practitioners,
this book discusses both the theoretical and practical approaches
toward successful crisis and disaster management.
This book brings together cutting edge research and applications of
social media and related technologies, their uses by consumers and
businesses in travel, tourism and hospitality. The first section
addresses topical issues related to how social media influence the
operations and strategies of tourism firms and help them enhance
tourism experiences: open innovation, crowdsourcing,
service-dominant logic, value co-creation, value co-destruction and
augmented reality. The second section of the book looks at new
applications of social media for marketing purposes in a variety of
tourism-related sectors, addressing crowd-sourced campaigns,
customer engagement and influencer marketing. The third section
uses case studies and new methodologies to analyze travel review
posting and consumption behaviors as well as the impact of social
media on traveller perceptions and attitudes, with a focus on
collaborative consumption and sharing economy accommodation.
Finally, the fourth section focuses on hot topics and issues
related to the analysis, interpretation and use of online
information and user-generated content for deriving business
intelligence and enhancing business decision-making. Written by an
international body of well-known researchers, this book uses fresh
theoretical lenses, perspectives and methodological approaches to
look at the practical implications of social media for tourism
suppliers, destinations, tourism policy makers and researchers
alike. For these reasons, it will be a valuable resource for
students, managers and academics with an interest in information
and communication technologies, marketing for tourism and
hospitality, and travel and transportation management.
Whether users are likely to accept the recommendations provided by
a recommender system is of utmost importance to system designers
and the marketers who implement them. By conceptualizing the advice
seeking and giving relationship as a fundamentally social process,
important avenues for understanding the persuasiveness of
recommender systems open up. Specifically, research regarding
influential factors in advice seeking relationships, which is
abundant in the context of human-human relationships, can provide
an important framework for identifying potential influence factors
in recommender system context. This book reviews the existing
literature on the factors in advice seeking relationships in the
context of human-human, human-computer, and human-recommender
system interactions. It concludes that many social cues that have
been identified as influential in other contexts have yet to be
implemented and tested with respect to recommender systems.
Implications for recommender system research and design are
discussed.
This book brings together cutting edge research and applications of
social media and related technologies, their uses by consumers and
businesses in travel, tourism and hospitality. The first section
addresses topical issues related to how social media influence the
operations and strategies of tourism firms and help them enhance
tourism experiences: open innovation, crowdsourcing,
service-dominant logic, value co-creation, value co-destruction and
augmented reality. The second section of the book looks at new
applications of social media for marketing purposes in a variety of
tourism-related sectors, addressing crowd-sourced campaigns,
customer engagement and influencer marketing. The third section
uses case studies and new methodologies to analyze travel review
posting and consumption behaviors as well as the impact of social
media on traveller perceptions and attitudes, with a focus on
collaborative consumption and sharing economy accommodation.
Finally, the fourth section focuses on hot topics and issues
related to the analysis, interpretation and use of online
information and user-generated content for deriving business
intelligence and enhancing business decision-making. Written by an
international body of well-known researchers, this book uses fresh
theoretical lenses, perspectives and methodological approaches to
look at the practical implications of social media for tourism
suppliers, destinations, tourism policy makers and researchers
alike. For these reasons, it will be a valuable resource for
students, managers and academics with an interest in information
and communication technologies, marketing for tourism and
hospitality, and travel and transportation management.
Influencers and content creators have profoundly impacted business
and culture. This textbook combines cutting-edge conceptual and
critical thinking on the subject with practical advice to go above
and beyond what existing social media marketing textbooks offer.
Using examples from around the world, it examines the influencer
phenomenon from a variety of perspectives and also explains why
influencers are becoming indispensable to governments, platforms,
and brands. Key topics explored are: the influencer phenomenon as a
form of persuasion as a structural change in media as a culture
shift as a challenge to equality regulations impacting the
phenomenon ethical implications With useful features, readers will
gain a 360-degree view of one of the world′s most important new
media phenomena.
The Asia-Pacific area is notable as one of the fastest growing
tourism regions and not surprisingly, tourism in this region has
become the major driver of global tourism in general. Nonetheless,
tourism industries in Asia Pacific have been challenged in recent
years by a number of major crises and disasters including
terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters
(e.g. tsunamis, bushfires, flooding), and political crisis (e.g.
protests and political instability).The aim of this book is to
contribute to the understanding of crisis and disaster management
generally, but with a specific focus on the Asia Pacific. With
chapters contributed by international scholars and practitioners,
this book discusses both the theoretical and practical approaches
toward successful crisis and disaster management.
Influencers and content creators have profoundly impacted business
and culture. This textbook combines cutting-edge conceptual and
critical thinking on the subject with practical advice to go above
and beyond what existing social media marketing textbooks offer.
Using examples from around the world, it examines the influencer
phenomenon from a variety of perspectives and also explains why
influencers are becoming indispensable to governments, platforms,
and brands. Key topics explored are: the influencer phenomenon as a
form of persuasion as a structural change in media as a culture
shift as a challenge to equality regulations impacting the
phenomenon ethical implications With useful features, readers will
gain a 360-degree view of one of the world′s most important new
media phenomena.
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