This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties' Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform's mobilisation and particularly interactive affordances.

This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties' Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform's mobilisation and particularly interactive affordances.

Globalisierung, Internationalisierung und Digitalisierung von Wirtschaft und Gesellschaft fuhren zu vielen neuen Herausforderungen fur Individuen und Organisationen. Damit stellt sich die Frage: Wie kann die Zukunft verantwortungsvoll gestaltet werden? Der vorliegende Sammelband prasentiert Beitrage, die sich mit dieser Frage theoretisch, empirisch und praktisch aus der Perspektive von Technik und Informationstechnologie sowie Wirtschafts-, Sozial- und Gesundheitswissenschaften vertiefend auseinandersetzen. Die Beitrage diskutieren die Frage aus unterschiedlichen Perspektiven und geben Einblick in die vielfaltigen Sichtweisen unterschiedlicher wissenschaftlicher Disziplinen. Das Buch gibt Denkanstoesse und stellt Studien sowie Best-Practice-Beispiele aus den Bereichen Energieversorgung, Gesundheit und Unternehmertum vor.