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During the 1930s the Vienna-born writer Emil Alphons Rheinhardt (1889-1945) lived in the town of Le Lavandou in the South France, where he made his house a hospitable meeting place for German-speaking literary exiles. In 1943, during the German occupation of France, Rheinhardt was arrested and then in 1944 deported to Dachau concentration camp, where he died shortly before the liberation. A few years ago the historian Dominique Lassaigne discovered his prison diary, which had been believed lost. Rheinhardt's notes from the Gestapo prisons bear witness to a long-forgotten humanist who believed in the peacemaking power of culture.
Das Gesundheitsmarketing, d.h. die Gesamtheit aller Massnahmen, die ein Unternehmen ergreifenkann, um gesundheitsbewusste Konsumentenanzusprechen, gewinnt zunehmend an Bedeutung.Das Buch Angewandtes Gesundheitsmarketing zeigt auf, wie gesundheitsbewusste Konsumenten identifiziert werdenkonnen und wie sich Kampagnen im Gesundheitsmarketing planen lassen. Aufbauend aufstrategischenUberlegungen bietetdas Buch ganz konkrete Handlungsempfehlungen fur den Unternehmensalltag. "
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