In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

With the increase in urban population, it became necessary to keep track of the object of interest. In favor of SDGs for sustainable smart city, with the advancement in technology visual tracking extends to track multi-target present in the scene rather estimating location for single target only. In contrast to single object tracking, multi-target introduces one extra step of detection. Tracking multi-target includes detecting and categorizing the target into multiple classes in the first frame and provides each individual target an ID to keep its track in the subsequent frames of a video stream. One category of multi-target algorithms exploits global information to track the target of the detected target. On the other hand, some algorithms consider present and past information of the target to provide efficient tracking solutions. Apart from these, deep leaning-based algorithms provide reliable and accurate solutions. But, these algorithms are computationally slow when applied in real-time. This book presents and summarizes the various visual tracking algorithms and challenges in the domain. The various feature that can be extracted from the target and target saliency prediction is also covered. It explores a comprehensive analysis of the evolution from traditional methods to deep learning methods, from single object tracking to multi-target tracking. In addition, the application of visual tracking and the future of visual tracking can also be introduced to provide the future aspects in the domain to the reader. This book also discusses the advancement in the area with critical performance analysis of each proposed algorithm. This book will be formulated with intent to uncover the challenges and possibilities of efficient and effective tracking of single or multi-object, addressing the various environmental and hardware challenges.  The intended audience includes academicians, engineers, postgraduate students, developers, professionals, military personals, scientists, data analysts, practitioners, and people who are interested in exploring more about tracking.· Another projected audience are the researchers and academicians who identify and develop methodologies, frameworks, tools, and applications through reference citations, literature reviews, quantitative/qualitative results, and discussions.

This book emphasizes the applications of advances in data processing methods for Artificial Intelligence in today's fast-changing world, as well as to serve society through research, innovation, and development in this field. This book is applicable to a wide range of data that contribute to data science concerns and can be used to promote research in this high-potential new field. People's perceptions of the world and how they conduct their lives have changed dramatically as a result of technological advancements. The world has been gripped by technology, and the advances that are being made every day are undeniably transforming the planet. In the domains of Big Data, engineering, and data science, this cutting-edge technology is ready to support us. Artificial intelligence (AI) is a current research topic because it can be applied to a wide range of applications and disciplines to solve complicated problems and find optimal solutions. In research, medicine, technology, and the social sciences, the benefits of AI have already been proven. Data science, also known as pattern analytics and mining, is a technique for extracting useful and relevant information from databases, enabling better decision-making and strategy formulation in a range of fields. As a result of the exponential growth of data in recent years, the combined notions of big data and AI have given rise to many study areas, such as scale-up behaviour from classical algorithms. Furthermore, combining numerous AI technologies from other areas (such as vision, security, control, and biology) in order to build efficient and durable systems that interact in the real world is a new problem. Despite recent improvements in fundamental AI technologies, the integration of these skills into larger, trustworthy, transparent, and maintainable systems is still in its development. Both conceptually and practically, there are a number of unanswered issues.

Convolutional neural networks (CNNs), a type of deep neural network that has become dominant in a variety of computer vision tasks, in recent few years has attracted interest across a variety of domains due to their high efficiency at extracting meaningful information from visual imagery. Convolutional neural networks (CNNs) excel at a wide range of machine learning and deep learning tasks. As sensor-enabled internet of things (IoT) devices pervade every aspect of modern life, it is becoming increasingly critical to run CNN inference, a computationally intensive application, on resource-constrained devices. Through this edited volume we aim to provide a structured presentation of CNN enabled IoT applications in vision, speech, and natural language processing. This book discusses a variety of CNN techniques and applications, including but not limited to, IoT enabled CNN for speech de-noising, a smart app for visually impaired people, disease detection, ECG signal analysis, weather monitoring, texture analysis, etc. Unlike other books on the market, this book covers the tools, techniques, and challenges associated with the implementation of CNN algorithms, computation time, and the complexity associated with reasoning and modelling various types of data. We have included CNN's current research trends and future directions.

In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.