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This is the third of a series of research volume of papers from the
Business and Information Technologies global research network. The
group includes 20 partners from 16 countries, who conduct studies
on the impact of new information and communication technologies on
business practice, industry structure, and economic change. The
book presents a unique longitudinal and cross-sectional view of
technology adoption and business practice across a diverse set of
countries and economies. It appears that there are some
commonalities with respect to patterns of technology adoption , but
also significant differences across countries. Furthermore,
innovative practices can arise in every country, and have the
potential to be applied in other countries. The identical survey
carried out in different countries enables benchmarking and
accurate comparisons across those markets. It is also extremely
broad in its coverage of business practice in terms of functions
and performance.
This is the fourth of a series of research volume of papers from
the Business and Information Technologies global research network.
The BIT network comprises 21 partners from 17 countries, and
conducts studies on the impact of new information and communication
technologies on business practice, industry structure and economic
change. This volume contains papers from BIT partners in Taiwan,
New Zealand, Chile, USA, Italy, South Korea, and Switzerland. The
papers address a range of subjects including the diffusion of
mobile apps in the health area, role of trust in e-commerce, impact
of digital technology in the role and practice of product
management in technology intensive companies, new digital business
practices in Taiwan, social media marketing, social activities of a
B2B community with the case of BTicino, product-service system, and
information diffusion in social networks.
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