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This timely book brings together some of the most higly respected
scholars and practitioners in the consumer psychology and health
communication fields to analyze how the latest research can be
effectively applied to the critical public health issue of obesity.
This timely book brings together some of the most higly respected
scholars and practitioners in the consumer psychology and health
communication fields to analyze how the latest research can be
effectively applied to the critical public health issue of obesity.
A pioneer in the field of behavioral science delivers a
groundbreaking work that shows how finding your purpose in life
leads to better health and overall happiness. Your life is a boat.
You need a rudder. But it doesn't matter how much wind is in your
sails if you're not steering toward a harbor-an ultimate purpose in
your life. While the greatest philosophers have pondered purpose
for centuries, today it has been shown to have a concrete impact on
our health. Recent studies into Alzheimer's, heart disease, stroke,
depression, functional brain imaging, and measurement of DNA repair
are shedding new light on how and why purpose benefits our lives.
Going beyond the fads, opinions, and false hopes of "expert"
self-help books, Life on Purpose explores the incredible connection
between purposeful living and the latest scientific evidence on
quality of life and longevity. Drawing on ancient and modern
philosophy, literature, psychology, evolutionary biology, genetics,
and neuroscience, as well as his experience in public health
research, Dr. Vic Strecher reveals the elements necessary for a
purposeful life and how to acquire them, and outlines an elegant
strategy for improving energy, willpower, and long-term happiness,
and well-being. He integrates these core themes into his own
personal story-a tragedy that led him to reconsider his own
life-and how a deeper understanding of purposeful living helped him
not only survive, but thrive. Illuminating, accessible, and
authentically grounded in real people's experiences, Life on
Purpose is essential reading for everyone seeking lasting
improvement in their lives.
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