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Handbook of Research on Future Policies and Strategies for Nation Branding (Hardcover): Victoria Pistikou, Andreas Masouras,... Handbook of Research on Future Policies and Strategies for Nation Branding (Hardcover)
Victoria Pistikou, Andreas Masouras, Marcos Komodromos
R8,415 Discovery Miles 84 150 Ships in 10 - 15 working days

By taking corporate marketing concepts and applying it to countries, ""nation branding"" is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches (Hardcover): Andreas Masouras,... Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches (Hardcover)
Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner
R6,303 Discovery Miles 63 030 Ships in 10 - 15 working days

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

Business Development and Economic Governance in Southeastern Europe - 13th International Conference on the Economies of the... Business Development and Economic Governance in Southeastern Europe - 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021 (Hardcover, 1st ed. 2022)
Pantelis Sklias, Persefoni Polychronidou, Anastasios Karasavvoglou, Victoria Pistikou, Nikolaos Apostolopoulos
R5,514 Discovery Miles 55 140 Ships in 10 - 15 working days

This book addresses contemporary and modern topics around business growth and economic development in Southeastern Europe. It covers a wide range of business issues focusing on the adoption of new technologies, finance of SMEs, place marketing, value co-creation, contribution to economic growth, and internationalization. Moverover, it sheds new light on the micro- and macroeconomic developments and monetary policy issues in the Eastern European and Balkan countries. This book is a useful tool for scholars in economics and finance interested in the further economic development of the Balkans and Eastern European countries as well as to professionals in the business, financial and insurance sectors.

Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches: Andreas Masouras, Sofia Daskou,... Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches
Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner
R4,783 Discovery Miles 47 830 Ships in 10 - 15 working days

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

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