Business is a cut-throat environment. Even with an excellent idea or brilliant marketing plan, there is no guarantee of success. Besides having innovative ideas and the willpower to succeed, you need sound management and business skills, and you need to know how to apply the best business practices, whether you are an entrepreneur or professional manager.

A business is fundamentally a cash-oriented process. This means that its ideas, image or products, no matter how remarkable, are still not as important as the ability to earn an income to stay afloat and have a reliable and accessible cash flow. A manager must be able to keep track of all income, expenses, assets the business owns and the cash flow. Poor fiscal management and inadequate accounting practices produce weak or incorrect information, preventing management from making well informed decisions or adapting adequately to changes in the environment.

Basic Financial Management is written to answer the question: What does ANY manager or entrepreneur need to know to guarantee sound financial management?

Finance is the life-blood of an enterprise and sound financial management is critical to the ongoing health and vitality of an enterprise - even the best companies can go out of business because of poor financial management. In Basic Financial Management the authors address the major elements and principles of sound financial management in an easily understandable and practical way, from basic accounting and financial statements to business statistics. The book opens with an introduction to financial management for marketing managers. The examination and analysis of basic accounting and financial statements that follow, use exercises and practical examples to reinforce the various financial concepts. The authors then investigate the capital requirements of an enterprise and discuss various ways of financing these requirements. Diagrams and graphs explain the important concept of financial break-even analysis. The book also considers different types of business budgets and shows how to manage credit and stock/inventory. It concludes with a detailed discussion on the increasingly important subject of business statistics.