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Handbook of Research on Children's Consumption of Digital Media (Hardcover)
Loot Price: R6,291
Discovery Miles 62 910
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Handbook of Research on Children's Consumption of Digital Media (Hardcover)
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Total price: R6,311
Discovery Miles: 63 110
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One of the consequences of the digital revolution is the
availability and pervasiveness of media and technology. They became
an integral part of many people's lives, including children, who
are often exposed to media and technology at an early age. Due to
this early exposure, children have become targeted consumers for
businesses and other organizations that seek to utilize the data
they generate. The Handbook of Research on Children's Consumption
of Digital Media is a scholarly research publication that examines
how children have become consumers as well as how their consumption
habits have changed in the age of digital and media technologies.
Featuring current research on cyber bullying, social media, and
digital advertising, this book is geared toward marketing and
advertising professionals, consumer researchers, international
business strategists, academicians, and upper-level graduate
students seeking current research on the transformation of child to
consumer.
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