Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
|
Your cart is empty |
|||
Showing 1 - 6 of 6 matches in All Departments
After fifty years of market prominence and incredible demand from loyal users, "Head's Broadcasting in America"'s tenth edition returns as the celebrated leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami." ""Head's Broadcasting in America" distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This book will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
In an effort to halt increasing media competition and decreasing
audience shares, Branding has become the new mantra among
television station and network executives. Branding TV: Principles
and Practices second edition goes beyond the jargon of branding to
explain the essential principles underlying successful branding and
offers many practical strategies to measure, build and manage
television brand equity. For instructional purposes, the book pays
particular attention to the local commercial TV station and its
news franchise.
After fifty years of market prominence and incredible demand from loyal users, Heads Broadcasting in America's tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami. Heads Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
From on-air talent contracts and FCC regulations to syndicated
program amortization to music licensing fees, electronic media deal
with financial principles and jargon that are unique to American
business. "Understanding Broadcast and Cable Finance" helps explain
all the financial complexities of a modern electronic media
enterprise. Whether you are a news director, sales manager,
engineer or any other non-accounting professional that has a stake
in the success of your company, this book will bring you
up-to-speed on the essentials of financial management for
broadcasting and cable.
|
You may like...
Database Principles - Fundamentals of…
Carlos Coronel, Keeley Crockett, …
Paperback
Driving the Development, Management, and…
Kiran Ahuja, Arun Khosla
Hardcover
R5,887
Discovery Miles 58 870
Research and Innovation Forum 2020…
Anna Visvizi, Miltiadis D Lytras, …
Hardcover
R4,377
Discovery Miles 43 770
|