This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its "black-and-white" tradition - calligraphy and painting - in the construction of a national image.

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

This book has one single purpose: to present the development of the partial hybrid finite element method for the stress analysis of laminated composite structures. The reason for this presentation is because the authors believe that partial hybrid finite element method is more efficient that the displacement based finite element method for the stress analysis oflaminated composites. In fact, the examples in chapter 5 of this book show that the partial hybrid finite element method is about 5 times more efficient than the displacement based finite element method. Since there is a great need for accurate and efficient calculation of interlaminar stresses for the design using composites, the partial hybrid finite method does provide one possible solution. Hybrid finite method has been in existence since 1964 and a significant amount of work has been done on the topic. However, the authors are not aware of any systematic piece of literature that gives a detailed presentation of the method. Chapters of the displacement finite element method and the evolution 1 and 2 present a sununary of the hybrid finite element method. Hopefully, these two chapters can provide the readers with an appreciation for the difference between the displacement finite element method and the hybrid finite element. It also should prepare the readers for the introduction of partial hybrid finite element method presented in chapter 3.

Hybrid Finite Element Method for Stress Analysis of Laminated Composites presents the development of the partial hybrid finite element method for the stress analysis of laminated composite structures. The authors believe that the partial hybrid finite element method is more efficient than the displacement-based finite element method for the stress analysis of laminated composites. Since there is a great need for accurate and efficient calculation of interlaminar stresses for designs using composites, the partial hybrid finite method does provide one possible solution. Hybrid Finite Element Method for Stress Analysis of Laminated Composites is the culmination of the work of three generations of PhD students in the Concordia Center for Composites. Particular points of interest include: a new ISO function method and classification of stress modes which allow the systematic determination of stress polynomials how the hybrid finite elements and global/local approach allow the stress analysis of laminated composites to be five times more efficient than the displacement finite element method a detailed description of three different types of hybrid finite elements for laminated composites. Hybrid Finite Element Method for Stress Analysis of Laminated Composites will be of interest to researchers and designers of laminated composites as well as finite element method students and programmers of finite element codes.

This open access edited book brings together a closer examination of European and Asian responses to the escalating rivalry between the US and China. As the new Cold War has surfaced as a perceivable reality in the post-COVID era, the topic itself is of great importance to policymakers, academic researchers, and the interested public. Furthermore, this manuscript makes a valuable contribution to an under-studied and increasingly important phenomenon in international relations: the impact of the growing strategic competition between the United States and China on third parties, such as small and middle powers in the two arguably most affected regions of the world: Europe and East Asia. The European side has been under-studied and explicitly comparative work on Europe and East Asia is extremely rare. Given that the manuscript focuses heavily on recent developments-and because many of these developments have been quite dramatic-there are very few publications that cover the same topics.

This open access edited book brings together a closer examination of European and Asian responses to the escalating rivalry between the US and China. As the new Cold War has surfaced as a perceivable reality in the post-COVID era, the topic itself is of great importance to policymakers, academic researchers, and the interested public. Furthermore, this manuscript makes a valuable contribution to an under-studied and increasingly important phenomenon in international relations: the impact of the growing strategic competition between the United States and China on third parties, such as small and middle powers in the two arguably most affected regions of the world: Europe and East Asia. The European side has been under-studied and explicitly comparative work on Europe and East Asia is extremely rare. Given that the manuscript focuses heavily on recent developments-and because many of these developments have been quite dramatic-there are very few publications that cover the same topics.

This book provides a comprehensive overview on the recent significant advancements of conductive polymers and their composites in terms of conductive mechanism, fabrication strategies, important properties, and various promising applications. The corresponding knowledge was systematically compiled in the logical order and demonstrated as seven chapters. The special structure, influencing factors of the conductivity, the charge carrier transport model, the wettability and classical categories of the conductive polymers are narrated. Both conventional and novel strategies undertaken to fabricate the conductive polymers are introduced, as provided the overall master of the progress. In comparison with the bulk counterpart, nanostructured conductive polymers with different dimensions such as nanospheres, nano-networks, nanotubes and nanowire arrays are produced through distinct methods, thus presenting unique and distinct performance endowed by the nanometer scale. The combination of conductive polymers with other functional materials results in a number of the composites with improved properties by synergistic effect. The superior performance of conductive polymers and their composites greatly facilitates their development toward various important applications in the advanced and sophisticated fields such as biological utilization, energy storage and sensors. Due to their excellent biocompatibility, conductive polymers and their composites stand out to be useful in the biological field including tissue engineering, drug delivery and artificial muscle. To meet the urgent demand of the energy storage, conductive polymers and their composites play an important role in the devices including supercapacitors, solar cells and fuel cells. Finally, development of conductive polymers and their composites in the modern industry is greatly enhanced by their applications in smart sensors such as conductometric sensors, gravimetric sensors, optical sensors, chemical sensors and biosensors. This book has significant value for researchers, graduate students, and engineers carrying out the fundamental research or industrial production of conductive polymers and their composites.

This book traces the transformation of traditional Chinese theatre's (xiqu) aesthetics during its encounters with Western drama and theatrical forms in both mainland China and Taiwan since 1978. Through analyzing both the text and performances of eight adapted plays from William Shakespeare, Bertolt Brecht, and Samuel Beckett, this book elaborates on significant changes taking place in playwriting, acting, scenography, and stage-audience relations stemming from intercultural appropriation. As exemplified by each chapter, during the intercultural dialogue of Chinese and foreign elements there exists one-sided dominance by either culture, fusion, and hybridity, which corresponds to the various facets of China's pursuit of modernity between its traditional and Western influences.

This book traces the transformation of traditional Chinese theatre's (xiqu) aesthetics during its encounters with Western drama and theatrical forms in both mainland China and Taiwan since 1978. Through analyzing both the text and performances of eight adapted plays from William Shakespeare, Bertolt Brecht, and Samuel Beckett, this book elaborates on significant changes taking place in playwriting, acting, scenography, and stage-audience relations stemming from intercultural appropriation. As exemplified by each chapter, during the intercultural dialogue of Chinese and foreign elements there exists one-sided dominance by either culture, fusion, and hybridity, which corresponds to the various facets of China's pursuit of modernity between its traditional and Western influences.