Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo - An Integrated Sociolinguistics Approach (Hardcover, 1st ed. 2017)

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Release date:	June 2017
First published:	2017
Authors:	Wei Feng
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	152
Edition:	1st ed. 2017
ISBN-13:	978-981-10-4468-7
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	981-10-4468-6
Barcode:	9789811044687

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