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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis

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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo - An Integrated Sociolinguistics Approach (Paperback, Softcover reprint of the original 1st ed. 2017) Loot Price: R1,539
Discovery Miles 15 390
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo - An Integrated Sociolinguistics Approach...

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo - An Integrated Sociolinguistics Approach (Paperback, Softcover reprint of the original 1st ed. 2017)

Wei Feng

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Loot Price R1,539 Discovery Miles 15 390 | Repayment Terms: R144 pm x 12*

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This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

General

Imprint: Springer Verlag, Singapore
Country of origin: Singapore
Release date: December 2018
First published: 2017
Authors: Wei Feng
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 152
Edition: Softcover reprint of the original 1st ed. 2017
ISBN-13: 978-981-13-5147-1
Categories: Books > Language & Literature > Language & linguistics > Sociolinguistics
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
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LSN: 981-13-5147-3
Barcode: 9789811351471

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