The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise.

The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

Lenny Henry's brilliant first novel for readers of 9 to 12, illustrated throughout by Keenon Ferrell. Includes an exclusive comic book adventure illustrated by Mark Buckingham. An ordinary kid is about to become an EXTRAORDINARY hero! Wings? Check. A super-cool, super-secret past? Check. An impossible mission to save the world from a fur-ocious enemy? Check. When Tunde sprouts wings and learns he's all that stands between Earth and total destruction, suddenly school is the least of his problems. Luckily, his rag-tag group of pals have got his back, and with his new powers, Tunde is ready to fly in the face of danger. So what if he can't even stand up to the school bully? He's the boy with wings - this is his destiny. No pressure then. . .

Lenny Henry's brilliant first novel for readers of 9 to 12, illustrated throughout by Keenon Ferrell. Includes an exclusive comic book adventure illustrated by Mark Buckingham. An ordinary kid is about to become an EXTRAORDINARY hero! Wings? Check. A super-cool, super-secret past? Check. An impossible mission to save the world from a fur-ocious enemy? Check. When Tunde sprouts wings and learns he's all that stands between Earth and total destruction, suddenly school is the least of his problems. Luckily, his rag-tag group of pals have got his back, and with his new powers, Tunde is ready to fly in the face of danger. So what if he can't even stand up to the school bully? He's the boy with wings - this is his destiny. No pressure then. . .

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Join Tunde on his next superpowered mission in The Boy with Wings: Clash of the Super Kids, a hilarious, action packed story from Lenny Henry, illustrated throughout by Keenon Ferrell. Wings? Check. A super-cool, super-secret past? Check. An impossible mission to save the world from a super evil enemy? Check. When Tunde’s parents take him to a top-secret testing facility called The Complex, he’s nervous about meeting others like him who have super powers. But trying to make new friends is the least of his worries. There’s something much scarier going on. And it’s going take more than just the boy with wings to stop it... Now that flight isn’t an option, the only choice is to fight.

Perfect for fans of fast-paced adventures, The Book of Legends, from comedian Lenny Henry, is a laugh-out-loud magical story for 8-12 year olds, illustrated throughout by the incredibly talented Keenon Ferrell. Twins, Bran and Fran, are two ordinary kids who are about to go on an extraordinary adventure! When their mum mysteriously disappears in a lightning strike, just like their dad, the twins are all alone and know they have to stick together - if only to face their new guardian's terrible cooking! But when their mum's treasured storybook turns out to be a portal to another world full of mythical legends, everything changes. Suddenly, evil princes, mud monsters and Viking armies are all very real and out to get them. Luckily, the twins have Wilma, the Wizard's Wife, and Zachary, a wisecracking Zebracorn, to help them solve the mystery surrounding their parents' disappearance. Quests are no joke (but there are lots of jokes in this book) and this is the quest of a lifetime . . .

For author Matt Ferrell, it's not always pixie dust and flying elephants as he tackles a month at a certain amusement park in Anaheim, California. In Thirty Days in the Kingdom, he relays his day-to-day experiences beginning on September 1, 2008, and continuing each day for the rest of the month.

Following an inner urge to relive his childhood, Ferrell experiences the sights, sounds, rides, crowds, food, music, shows, characters, and more at this popular theme park. Sharing his observations and insights while surrounded by "guests" having fun, Thirty Days in the Kingdom provides a unique look at the culture, patrons, and "cast members" of this much-visited tourist attraction.

Among oversized strollers and churro-hungry guests hurrying to wait in the next line, Ferrell finds his happy place, and he discovers that somewhere between childhood memories, Neverland, and middle-aged realities that his dreams just might possibly come true.

After listening to me tell of the events of my life, my granddaughter, Alison, would say, "Grandma, please write these things down so I won't lose them." At the age of ninety, I started writing the events of my journey down the road long traveled. Alison and I invite you to travel with us through laughter, tears, hardships, the Great Depression, World War II, love and romance, and sickness and sorrow, to doors that closed, through doors that opened with faith, and much happiness along the way.

The abolitionists of the 1830s-1850s risked physical harm and social alienation as a result of their refusal to ignore what they considered a national sin, contrary to the ideals upon which America was founded. Derived from the moral accountability called for by the Great Awakening and the Quaker religion, the abolitionist movement demanded not just the gradual dismantling of the system or a mandated political end to slavery, but an end to prejudice in the hearts of the American people. Primary documents, illustrations and biographical sketches of notable figures illuminate the conflicted struggle to end slavery in America. Some called them fanatics; others called them liberators and saints. Immeasurable though their ultimate impact may have been, the abolitionists of the 1830s-1850s risked physical harm and social alienation as a result of their refusal to ignore what they considered a national sin, contrary to the ideals upon which America was founded. Derived from the moral accountability called for by the Great Awakening and the Quaker religion, the abolitionist movement demanded not just the gradual dismantling of the system or a mandated political end to slavery, but an end to prejudice in the hearts of the American people. Claudine Farrell's concluding essay draws parallels between the abolitionists' struggles and the Civil Rights movement of the 1950s-1970s, demonstrating the significant amount of ground being gained in a still-unfinished war. Five narrative chapters explore the abolitionist movement's religious beginnings, the conflict between moral justice and union preservation, and the revolts, divisions and conflicts leading up to the Civil War. Biographical portraits of such notable figures as Frederick Douglass, William Lloyd Garrison, and the Grimke sisters supplement the discussion, and selections from some of the most influential documents in American history—including the Emancipation Proclamation, the US Constitution, and The Writings of Thomas Jefferson—provide actual historical evidence of the events. Twelve illustrations, a chronology, index and extensive annotated bibliography make this an ideal starting point for students looking to understand the battle for and against slavery in America.

Giving birth to a child is one of the greatest gifts a family can have, "the gift of life." A Miracle Named David is a book filled with tears and laughter, as this compassionate grandmother shares her heart and testimony concerning her special grandchildren. She shares the births, health problems and triumphs. This book celebrates the way her faith helped her to deal with the health challenges that beset the newborns. She informs the readers of the ins and outs of neonatal intensive care, better known as NICU. A Miracle Named David is a heart-warming true story of the unanticipated journey during the mother's pregnancy and premature delivery of her newborn. During the pregnancy she was given the odds that her baby had a one percent chance of survival and everything looked hopeless in the beginning, but the story did not end there. Dorothy also shares how NICU would be revisited in the next few years by three other grandbabies. Anyone reading this book will release doubt and know that miracles really do happen. The experience gives us a fresh awareness of God's presence and his healing power. It was through unity in prayer by family, friends and strangers that changed the circumstances in the lives of all four newborns. Miracles do happen and this book is truly the story of "A Miracle Named David."

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.