What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value-making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction.

Ditch. Dare. Do is the definitive (and irreverent) career and corporate success guide for defining, aligning, and living the power of brand Personal branding is increasingly recognized as a must-have skill in every executive and employer tool kit, providing to both employees and employers the sense of stability, empowerment, value-creation, and recognition so critical to success in an increasingly volatile marketplace. Yet, until now, there has been no definitive guide to personal branding from these combined perspectives. Ditch. Dare. Do , by Personal Branding Guru William Arruda and CEO Coach Deb Dib, is the quick-start guide and deep-dive instruction manual every executive and employer needs to leverage the power of personal branding. This groundbreaking book is designed for professionals who seek to build satisfying careers (by aligning who they are with what they do and how they do it), and for companies that are serious about retaining and growing the best talent. Ditch. Dare. Do challenges long-held assumptions and habits, daring the reader with a 'ditch' (a mindset that must be shattered), a 'dare' (a challenge to up their game), or a 'do' (a critical action that must be taken to ensure success). Acknowledging the impact of Web 2.0, texting, Twitter, and the perennial distractions of multi-tasking, Ditch. Dare. Do is deliberately bold and brief a series of powerful stand-alone two-page vignettes of relevant, actionable, fun and fast tips covering all aspects of personal 'career branding.' Readers who follow this GPS for executive success will advance their careers, support the corporate brand, deliver greater value to their companies, and become influential, indispensable, and incredibly happy.

Launchpad is YOUR ultimate career search strategy guide, published quarterly with exclusive articles on up-to-date topics from the industry's top career experts. Launchpad is a publication of Career Rocketeer (www.CareerRocketeer.com), one of the fastest-growing career search, career development and personal branding blogs on the web today, welcoming ambitious career entrepreneurs of all ages and professions who are driven to "launch" their careers to greater heights. YOU are a Career Rocketeer. All you need is the right fuel to help you "take off" to success and to a better, more rewarding career experience. We like to think of our content as the premium fuel for your career jetpack. Whether you're reading articles in Launchpad or on our blog, we strive to provide you with insightful tips, tricks and secrets of the trade, personal expertise and experience, professional interviews and helpful research. We cover topics including: resume optimization, interviewing, personal branding, career search strategizing, relationship building, professional networking, the use of web 2.0 search tools, and much more.