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Digital You - Real Personal Branding in the Virtual Age (Paperback)
Loot Price: R543
Discovery Miles 5 430
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Digital You - Real Personal Branding in the Virtual Age (Paperback)
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Loot Price R543
Discovery Miles 5 430
Expected to ship within 10 - 15 working days
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Donate to Against Period Poverty
Total price: R563
Discovery Miles: 5 630
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What's your story? The most successful brands aren't created, they
are unearthed. Successful branding is based on authenticity. So how
do you reveal your own brand? First, by searching yourself for
answers to questions like these: What do you do better than anyone?
What are you most proud of? What makes you lose track of time? In
Digital You: Real Personal Branding in the Virtual Age, branding
authority William Arruda describes the 21st century world of
personal branding and guides you to define, express, and expand
your personal brand for the virtual world. Branding is not about
being famous, Arruda explains; it's about being selectively famous.
It's about more than social media excess. When you understand the
true value of personal branding, you can use it as a serious career
development strategy. Digital You offers a deep dive to
understanding and defining your unique promise of value-making a
great first impression, mastering multimedia, and, ultimately,
expanding your network and promoting thought leadership. You'll
learn how to develop, design, and sustain a personal brand
throughout the fluid movements of any career. Understand how to be
clear about your digital brand and your unique promise of value so
you can increase your success and happiness at work and in life.
It's time to stop worrying about career extinction and start
crafting a brand of distinction.
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