"The Navy SEALs. The Green Berets. Delta Force. These are just a few examples of what are known as ""special ops"" -- unique fighting forces trained to beat overwhelming odds on every mission. Using principles like speed, purpose, repetition, surprise, and simplicity, elite units such as these have throughout history accomplished extremely challenging tasks against vastly superior forces. When something seemingly impossible must be achieved, special ops forces are the ones called upon for a miracle.

Just as special ops are needed for critical tasks in battle, ultra-high achievers are needed for special circumstances in business: situations where time is important, when resources are low or insufficient, where you are challenging conventional wisdom or established competitors, or where crisis is imminent. But can commando techniques really work in business?

If you can inspire and lead your employees to work at peak performance, they will accomplish dramatic, almost fantastic feats for you -- just as fighting commandos do in battle situations. Secrets of Special Ops Leadership reveals the essential methods commando leaders employ, using dramatic real-life stories of commando leadership from biblical times all the way up through Iraq and Afghanistan in 2005, and showing how similar techniques are used by present-day business leaders such as Steve Jobs, Mary Kay Ash, Robert Townsend, and others. You'll learn the fourteen core practices of special ops leadership, including how to:

* Create the Best

If you think you can just call some of your regular employees together and give them a pep talk and an impossible task to do, you're wrong. Business commandos aren't born. They must be created. Your first task as a special ops business leader is to recruit, select, train, and motivate the right people.

* Build a Commando Team

Using models such as Carlson's Raiders, who fought for the U.S. Marines during World War II, the book explains how to work with different personalities, agendas, priorities, and motivations to create a team that works efficiently and effectively to get the job done.

* Dare the Impossible

Like the Sayeret Mat'kal, the Israeli Special Ops unit that staged the miraculous raid on Entebbe to free hostages on an Air France plane hijacked by terrorists in 1976, successful business ops must aggressively seek out opportunities and know when to transcend conventional thinking to stage an assault and take action.

When they've got the right problems to work on, business commandos can do many times the work of normal employees, accomplish more with less, complete projects against looming deadlines, and create innovative new products and strategies. Secrets of Special Ops Leadership gives you the ammunition you need to get a business commando unit up and running and achieve the impossible for your organization."

"From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for "The Art of the Strategist," presents the timeless lessons of:

* commitment to a definite objective

* seizing and maintaining the initiative

* economization to mass (concentration of resources)

* positioning

* surprise

* multiple simultaneous alternatives

* the indirect approach

* simplicity

* timing

* exploiting success

With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, "The Art of the Strategist" proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business."

The texts, both written and aural, provide valuable perspectives on the second half of the 19th century in particular.

Europe's place in the world throughout the narrative and in the primary source feature, "The Global Record." The seventh edition has been carefully revised and edited for greater accessibility, and features a streamlined design that incorporates pedagogical features such as focus questions, key terms, and section summaries to better support students of western civilization. The reconceived narrative and restructured organization, featuring smaller, more cohesive learning units, lend to greater ease of use for both students and instructors. History CourseMate, a set of media-rich study tools with interactive eBook that gives students access to quizzes, flashcards, primary sources, videos and more, are available for this new edition. (CourseMate may be bundled with the text or purchased separately.) Available in the following split options: WESTERN CIVILIZATION: BEYOND BOUNDARIES, Seventh Edition Complete, Volume I: To 1715, Volume II: Since 1560, Volume A: To 1500, Volume B: 1300-1815, and Volume C: Since 1789. Available with InfoTrac (R) Student Collections http://gocengage.com/infotrac.

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER

""Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before."" -- Philip Kotler, from the Foreword

Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn't approach marketing with the same systematic rigor he reserved for management, Drucker addressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities.

"Drucker on Marketing" is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.

A former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out his most salient ideas on marketing, and constructed them into a framework that not only outlines Drucker's marketing philosophy but provides practical advice on how to achieve marketing goals in today's business setting. The book is organized into five thematic sections: The Ascendancy of Marketing Innovation and Entrepreneurship Drucker's Marketing Strategy New Product and Service Introduction Drucker's Unique Marketing Insights

For Drucker, profitability should not be the main focus of a business. The customer should be; the market should be. He didn't consider marketing as one of many tools to generate profits. Rather, he viewed marketing as the driving force of business, a philosophy for defining and capturing the most enriching customer opportunities.

Providing unique insight into the mind of one of the twentieth century's greatest thinkers, "Drucker on Marketing" is an essential read for both marketing professionals and fans of Peter Drucker.

Praise for "Drucker on Marketing"

""Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure."" -- Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute

""It is my desire that those in positions of influence, especially executives, professors, and students, take Cohen's advice in this book to heart and help their organizations to help us all."" -- Joseph A. Maciariello, Horton Professor of Management, The Drucker School of Management, and coauthor of The Drucker Difference

""Drucker on Marketing reflects Bill Cohen's unique ability to understand and communicate Peter Drucker's thoughts and ideas about marketing] with the added touch of how to implement them in a dynamic and changing world."" -- C. William Pollard, Chairman Emeritus, The ServiceMaster Company

""Drucker said it best when he said that marketing and innovation are the most important business functions because they generate new customers. So, believe me, anything he said about marketing is worth reading. There's no better thinker."" -- Jack Trout, global marketing expert, President, Trout & Partners Ltd., and bestselling coauthor of Positioning

""Bill Cohen has synthesized and analyzed and brought to life the single subject that, in many respects, lies at the heart of all of Drucker's writing: how to create a customer. This is a major contribution."" -- Rick Wartzman, Executive Director, The Drucker Institute, and columnist for Forbes.com

This book reconstructs the career of Womunafu, the son of a ruler of a small state in what is today Uganda. Recognized as an infant to be possessed by Mukama, the spirit of a heroic figure in the tradition of the wider region, Womunafu was placed in a large enclosure, one of four he would occupy from 1830 until his death in 1906. During his long life Womunafu had many wives and children and achieved a position of dominance in the village that came to be known as Bunafu. In considering his life, David William Cohen offers an unusual study of the process through which authority was organized in a pre-colonial African community and advances the study of political institutions and change. His study also explores the nature of evidence regarding African history. By assessing the usefulness of various kinds of oral data and attempting to render the "moving contexts" of the past, the author makes significant methodological contributions to the disciplines of history and anthropology. Originally published in 1978. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Title: Yorkshire Scenery; or, Excursions in Yorkshire, with delineations of the most interesting objects engraved by G. Cooke and other eminent artists, from drawings ... by T. C. Hofland, W. Cowen, R. Thompson, &c., &c.Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one of the world's largest research libraries holding over 150 million items in all known languages and formats: books, journals, newspapers, sound recordings, patents, maps, stamps, prints and much more. Its collections include around 14 million books, along with substantial additional collections of manuscripts and historical items dating back as far as 300 BC.The HISTORY OF TRAVEL collection includes books from the British Library digitised by Microsoft. This collection contains personal narratives, travel guides and documentary accounts by Victorian travelers, male and female. Also included are pamphlets, travel guides, and personal narratives of trips to and around the Americas, the Indies, Europe, Africa and the Middle East. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ British Library Rhodes, Ebenezer; Cooke, George; Cohen, William; 1826. (Part 1.); 4 . 789.e.11.

Using "the combat model of leadership," this book demonstrates how to apply the winning tactics of the military to business, while maintaining absolute integrity. Retired Major General William S. Cohen of the US Army Reserve Forces showcases the skills and drive of remarkable leaders such as director Steven Spielberg, former Intel CEO Andy Grove, and Starbucks CEO Howard Schulz, as well as military commanders from ancient times to today. "Bill Cohen knows more about what makes great leaders than anyone I know."-General Frederick Kroesen, former commander of the US Army Europe "Cohen is remarkable not only for his acumen but also for this morality and humanity. Where Cohen leads, any entrepreneur would do well to follow."-Entrepreneur Magazine "With driving force, Cohen nails his points home with each sentence. . . . From the battlefield to the boardroom, Cohen offers examples of incisive leadership under the best and worst conditions."-Publishers Weekly

Even after the Civil War, blacks despaired of being treated as equals in a white man's world. They were deprived of many of the most basic rights of citizenship, and were often cheated and exploited. As result they clung tenaciously to that most important of new rights -- the right to move.

At Freedom's Edge is William Cohen's comprehensive history of black mobility fro the Civil War to World War I. Cohen treats mobility as a central component of black freedom, crucial in the emergence of a free labor system, and equally crucial as an obstacle to the persistent southern white effort to reassert hegemony over blacks in all areas of life. This study has a rigorously southern focus. Most historians of black migration concentrate on telling how the migrants adjusted to northern life, but Cohen provides detailed accounts of internal southern movement and efforts to leave the South. He also examines the relative absence, during this period, of significant migration to the North.

Cohen presents a thorough treatments of the efforts of the Freedmen's Bureau to restructure the southern labor system, showing how heavily this organization was influenced by questions involving black mobility. He also gives the fullest picture yet of the postwar emergence of the occupation of the labor agent. Among the migration episodes he considers are they Liberia movement, the Kansas exodus, the movement of blacks from Georgia and the Carolinas to Arkansas and Mississippi, and the migration to Oklahoma.

The post-Reconstruction era was marked by a concerted white thrust to destroy black freedom. Cohen shows that while whites succeeded in establishing almost total dominion in the political and social realms, they failed when they tried to erect a system of involuntary servitude that would seriously limit black movement. Cohen argues that the difference there arose from the fact that whites were largely united on matters such a suffrage and segregation but were divided on the desirability of immobilizing the black labor force. Those who depended on black labor sought legal formulas aimed at stopping black movement. They met resistance, however, from those who did not share their economic interests. They met resistance, however, from those who did not share their economic interests. This study, then is almost as much a legal history of white efforts to interdict black movement as it is a history of black migration.

At Freedom's Edge is a probing study of the black search for freedom within freedom.

How is historical knowledge produced? And how do silence and forgetting figure in the knowledge we call history? Taking us through time and across the globe, David William Cohen's exploration of these questions exposes the circumstantial nature of history. His investigation uncovers the conventions and paradigms that govern historical knowledge and historical texts and reveals the economic, social, and political forces at play in the production of history.
Drawing from a wide range of examples, including African legal proceedings, German and American museum exhibits, Native American commemorations, public and academic debates, and scholarly research, David William Cohen explores the "walls and passageways" between academic and non-academic productions of history.

Among the probes was an extensive 1990 inquiry organized by a New Scotland Yard team invited to Kenya by the government, as well as an open public commission of inquiry appointed by President Daniel arap Moi. The commission ran for seventeen months in 1990-91 before the president shut it down. International and Kenyan unrest over Ouko's brutal death brought increasing attention to corruption and violence associated with the Moi government, leading in late 1991 to multiparty politics and in December 2002 to the elections that ended the Moi era. This powerfully argued book raises important issues about the production of knowledge and the politics of memory that will interest a large interdisciplinary audience. An inquiry into how facts are created and knowledge produced, The Risks of Knowledge pursues a ghastly murder into the normally unseen worlds of international business wheeling and dealing, into the rural "squireocracy" of western Kenya, and into the bureaucratic routines of Kenya's government. In this, their third coauthored study of Kenya, the authors show how these unfinished investigations are about much more than the solution to the murder of a distinguished Kenyan statesman and world citizen.

Until the 1960s and the advent of African independence, African history was rarely concerned with African lives. Africans were not considered fitting subjects or authoritative sources for historical research and their voices and experiences were largely absent from the continent's history. Efforts to restore African expression to African history have characterized much of postcolonial historical research and writing, but questions about the use of oral sources in the quest for truth continue to plague interpreters and interpretations of the African past. This analysis reveals African historians involved with and committed to developing unique methodologies for dealing with history on their own terms. African historians from North America, Europe and Africa confront questions such as the relationship between a community's oral and written history, the role of personal histories, the effects of racism and colonialism, the suppression of facts, and how historians should mediate and interpret research data.; Focusing on all areas of Sub-Saharan Africa, the essays brought together here seek to reflect the extraordinary range of engagement that represents the state-of-the-art of African h

The authors of this highly original book set out to remove the persistent boundary between the authors and readers of ethnography on one hand and the subjects of ethnography on the other - those who observe and those who are observed. The authors use stories to reveal Siaya, the Luo-speaking area of Western Kenya down near the Lake but still surprisingly vulnerable to drought. There are the stories of survival by a woman with her carpenter husband in Nairobi, there is the launching of a boat as bride into the Lake and there is the great Boro Christmas disco riot. The book finishes with an Afterword on the burial of the lawyer S. M. Otiono that divided its whole of Kenya. It is both written about and for the Luo. It brings together Luo ideas and debates about their own past and present with findings, arguments and questions produced about this \u201cother people;\u201d by outside scholars writing in their own disciplines. Among the Luo, what constitutes culture, what is correct behavior, what is history, are questions that are heavily fought over. This is one of those rare books that makes students and other interested individuals question their own cultural preconceptions and what are the genuine concerns of academic disciplines.

Among the probes was an extensive 1990 inquiry organized by a New Scotland Yard team invited to Kenya by the government, as well as an open public commission of inquiry appointed by President Daniel arap Moi. The commission ran for seventeen months in 1990-91 before the president shut it down. International and Kenyan unrest over Ouko's brutal death brought increasing attention to corruption and violence associated with the Moi government, leading in late 1991 to multiparty politics and in December 2002 to the elections that ended the Moi era. This powerfully argued book raises important issues about the production of knowledge and the politics of memory that will interest a large interdisciplinary audience. An inquiry into how facts are created and knowledge produced, The Risks of Knowledge pursues a ghastly murder into the normally unseen worlds of international business wheeling and dealing, into the rural "squireocracy" of western Kenya, and into the bureaucratic routines of Kenya's government. In this, their third coauthored study of Kenya, the authors show how these unfinished investigations are about much more than the solution to the murder of a distinguished Kenyan statesman and world citizen.

Developed to meet the demand for a low-cost, high-quality history book, this text is an economically priced version of WESTERN CIVILIZATION: BEYOND BOUNDARIES, 7e. The Advantage Edition offers the high level of scholarship and engaging narrative of the full text, while limiting the number of features, images, and maps. Each volume is packaged in a paperback, two-color format that appeals to those seeking a comprehensive, trade-sized history text. Like its full-length counterpart, the Advantage Edition of WESTERN CIVILIZATION encompasses the full social and political story of Western Civilization within a wider definition of Europe that includes Eastern Europe, Scandinavia, and European frontiers. The text emphasizes Europe's interaction with the world and encourages readers to question why and how history unfolded as it did.

Developed to meet the demand for a low-cost, high-quality history book, this text is an economically priced version of WESTERN CIVILIZATION: BEYOND BOUNDARIES, 7e. The Advantage Edition offers the high level of scholarship and engaging narrative of the full text, while limiting the number of features, images, and maps. Each volume is packaged in a paperback, two-color format that appeals to those seeking a comprehensive, trade-sized history text. Like its full-length counterpart, the Advantage Edition of WESTERN CIVILIZATION encompasses the full social and political story of Western Civilization within a wider definition of Europe that includes Eastern Europe, Scandinavia, and European frontiers. The text emphasizes Europe's interaction with the world and encourages readers to question why and how history unfolded as it did.

Developed to meet the demand for a low-cost, high-quality history book, this text is an economically priced version of WESTERN CIVILIZATION: BEYOND BOUNDARIES, 7e. The Advantage Edition offers the high level of scholarship and engaging narrative of the full text, while limiting the number of features, images, and maps. Each volume is packaged in a paperback, two-color format that appeals to those seeking a comprehensive, trade-sized history text. Like its full-length counterpart, the Advantage Edition of WESTERN CIVILIZATION encompasses the full social and political story of Western Civilization within a wider definition of Europe that includes Eastern Europe, Scandinavia, and European frontiers. The text emphasizes Europe's interaction with the world and encourages readers to question why and how history unfolded as it did.

This book reconstructs the career of Womunafu, the son of a ruler of a small state in what is today Uganda. Recognized as an infant to be possessed by Mukama, the spirit of a heroic figure in the tradition of the wider region, Womunafu was placed in a large enclosure, one of four he would occupy from 1830 until his death in 1906. During his long life Womunafu had many wives and children and achieved a position of dominance in the village that came to be known as Bunafu. In considering his life, David William Cohen offers an unusual study of the process through which authority was organized in a pre-colonial African community and advances the study of political institutions and change. His study also explores the nature of evidence regarding African history. By assessing the usefulness of various kinds of oral data and attempting to render the "moving contexts" of the past, the author makes significant methodological contributions to the disciplines of history and anthropology. Originally published in 1978. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.