Praise for "How to Sell at Margins Higher Than Your Competitor"

"This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople."
--Bill Scales, CEO, Scales Industrial Technologies, Inc.

"As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'"
--John K. Harris, CEO, JK Harris & Company, LLC

"If you live and die on price, this book could be your only lifeline."
--Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections

"How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence."
--Joe Bracket, President, Power Equipment Company

"I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Salesorganizations should design their entire training programs around the content in this book."
--George C. Giessing, President, Brusco-Rich, Inc.

"This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful."
--David R. Little, Chairman and CEO, DXP Enterprises, Inc.

"Building upon lessons learned for over a quarter century of theory and practice, Bill Brooks brings to the table the ultimate synthesis of selling and persuasion techniques. A must-read for serious business executives!"
-Richard Gimmel
President, Atlas Machine & Supply and
President, Industrial Compressor Distributors Association

"This powerful, easy-to-use program by Bill Brooks is the ultimate scientific synthesis of sales theory and practice. It is an essential tool for every professional whose pursuit is excellence in the art of persuasion and the science of selling."
-Steven Powell
Regional Sales Manager, First Citizens Bank

"Indeed, Bill Brooks has placed in perspective the essential lessons of a century of business history, and combined this intelligence with tools for effective professional sales management. The New Science of Selling and Persuasion awaits smart business managers who are seeking the ultimate sales solutions."
-Jack Perry
Senior Vice President, National Sales Development, Manulife Financial

"At a time in business history when increased competition, customer demands, and a constantly changing selling terrain are thebaneof all sales executives, Bill Brooks has combined, with remarkable clarity, principles underlying the art of persuasion with the science of selling. The New Science of Selling and Persuasion will surely empower the executive who plays to win."
-Bob Damstetter
Vice President, Sales, Townsend Engineering Company

"Bill Brooks's well-researched book is a powerful tool for every sales force. It should be required reading for sales professionals who seek to develop the way of successful selling in acomplex, demanding business arena."
-James Canale
CEO, Net2 Technology Group

"Bill Brooks has the uncanny ability to articulate the truth. I know his message is correct because it resonates with my own heretofore unspoken belief structure. Bill has simply and systematically provided the language that crystallizes thought, the prerequisite to action."
-Mike Pierson
Vice President, Beckwith & Kuffel, Inc.

The small or mid-sized business' guide to outselling the big boysOften, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size.If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. - Includes proven tactics to help small businesses tackle bigger competitors - Author William T. Brooks is also the author of "The New Science of Selling" "and Persuasion" and "How to Sell at Higher Margins Than Your Competitors" - Shows you how to steal market share from bigger vendors with bigger resourcesJust because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is "Playing Bigger Than You Are."""