"Building upon lessons learned for over a quarter century of theory
and practice, Bill Brooks brings to the table the ultimate
synthesis of selling and persuasion techniques. A must-read for
serious business executives!"
-Richard Gimmel
President, Atlas Machine & Supply and
President, Industrial Compressor Distributors Association
"This powerful, easy-to-use program by Bill Brooks is the
ultimate scientific synthesis of sales theory and practice. It is
an essential tool for every professional whose pursuit is
excellence in the art of persuasion and the science of
selling."
-Steven Powell
Regional Sales Manager, First Citizens Bank
"Indeed, Bill Brooks has placed in perspective the essential
lessons of a century of business history, and combined this
intelligence with tools for effective professional sales
management. The New Science of Selling and Persuasion awaits smart
business managers who are seeking the ultimate sales
solutions."
-Jack Perry
Senior Vice President, National Sales Development, Manulife
Financial
"At a time in business history when increased competition,
customer demands, and a constantly changing selling terrain are
thebaneof all sales executives, Bill Brooks has combined, with
remarkable clarity, principles underlying the art of persuasion
with the science of selling. The New Science of Selling and
Persuasion will surely empower the executive who plays to
win."
-Bob Damstetter
Vice President, Sales, Townsend Engineering Company
"Bill Brooks's well-researched book is a powerful tool for every
sales force. It should be required reading for sales professionals
who seek to develop the way of successful selling in acomplex,
demanding business arena."
-James Canale
CEO, Net2 Technology Group
"Bill Brooks has the uncanny ability to articulate the truth. I
know his message is correct because it resonates with my own
heretofore unspoken belief structure. Bill has simply and
systematically provided the language that crystallizes thought, the
prerequisite to action."
-Mike Pierson
Vice President, Beckwith & Kuffel, Inc.
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