The small or mid-sized business' guide to outselling the big
boysOften, small or mid-sized businesses don't think they have the
resources or the talent to compete with the larger competitors in
their industry. But just because they don't have the advertising
budgets or purchasing power of their bigger counterparts doesn't
mean they can't play ball. For sales organizations, service matters
much more than size.If your sales business is competing with much
bigger fish, the odds are stacked against you. Pressured and
powerless, frustrated and overwhelmed, you might be tempted to give
up. But smaller businesses often find advantages over their bigger
competitors. - Includes proven tactics to help small businesses
tackle bigger competitors - Author William T. Brooks is also the
author of "The New Science of Selling" "and Persuasion" and "How to
Sell at Higher Margins Than Your Competitors" - Shows you how to
steal market share from bigger vendors with bigger resourcesJust
because your business can't flood the market with salespeople or
contend on economy of scale and purchasing power, that doesn't mean
you can't compete. The secret is "Playing Bigger Than You Are."""
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