0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Chinese Consumers and the Fashion Market (Paperback, Softcover reprint of the original 1st ed. 2018): Yingjiao Xu, Ting Chi,... Chinese Consumers and the Fashion Market (Paperback, Softcover reprint of the original 1st ed. 2018)
Yingjiao Xu, Ting Chi, Jin Su
R4,948 Discovery Miles 49 480 Ships in 10 - 15 working days

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China's recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Chinese Consumers and the Fashion Market (Hardcover, 1st ed. 2018): Yingjiao Xu, Ting Chi, Jin Su Chinese Consumers and the Fashion Market (Hardcover, 1st ed. 2018)
Yingjiao Xu, Ting Chi, Jin Su
R4,573 R1,728 Discovery Miles 17 280 Save R2,845 (62%) Ships in 9 - 15 working days

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China's recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
OMC! Gemstone Jewellery Kit
Kit R280 R129 Discovery Miles 1 290
Vibro Shape Belt
R800 Discovery Miles 8 000
Conforming Bandage
R3 Discovery Miles 30
Bosch GBM 320 Professional Drill…
R799 R449 Discovery Miles 4 490
Roald Dahl: 16-Book Collection
Roald Dahl Paperback R1,200 R936 Discovery Miles 9 360
Huntlea Original Memory Foam Mattress…
R999 R539 Discovery Miles 5 390
Angelcare Nappy Bin Refills
R165 R145 Discovery Miles 1 450
Disney Frozen Role Play Fitted Sheets…
R549 R279 Discovery Miles 2 790
Nuovo All-In-One Car Seat (Black)
R3,599 R3,020 Discovery Miles 30 200
Moonology Diary 2025
Yasmin Boland Paperback R235 Discovery Miles 2 350

 

Partners