Chinese Consumers and the Fashion Market (Paperback, Softcover reprint of the original 1st ed. 2018)

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China's recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Springer Series in Fashion Business
Release date:	February 2019
First published:	2018
Editors:	Yingjiao Xu • Ting Chi • Jin Su
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	212
Edition:	Softcover reprint of the original 1st ed. 2018
ISBN-13:	978-981-13-4148-9
Categories:	Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Textile & fibre technology Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	981-13-4148-6
Barcode:	9789811341489

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