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The marketing landscape has changed dramatically in recent years,
especially for tourism and hospitality practitioners. Marketing for
these industries is now a multi-dimensional, collaborative venture
driven by technological change and the growing demand for authentic
co-created experiences. Marketing for Tourism and Hospitality
provides students with a contemporary, accessible and useful
resource as they prepare to encounter the complexities and
challenges of tourism and hospitality marketing globally. A clear
articulation of the changing landscape, a comprehensive
introduction to the three underpinning themes of collaboration,
technology and experiences, and a plentiful supply of international
case material provide students with an enjoyable and digestible
resource that is both academically rigorous and practice-oriented,
helping them prepare for day-to-day problems in the dynamic world
of marketing. This contemporary, challenging and highly applied
text is an indispensable resource for all students of tourism and
hospitality degree programmes.
The marketing landscape has changed dramatically in recent years,
especially for tourism and hospitality practitioners. Marketing for
these industries is now a multi-dimensional, collaborative venture
driven by technological change and the growing demand for authentic
co-created experiences. Marketing for Tourism and Hospitality
provides students with a contemporary, accessible and useful
resource as they prepare to encounter the complexities and
challenges of tourism and hospitality marketing globally. A clear
articulation of the changing landscape, a comprehensive
introduction to the three underpinning themes of collaboration,
technology and experiences, and a plentiful supply of international
case material provide students with an enjoyable and digestible
resource that is both academically rigorous and practice-oriented,
helping them prepare for day-to-day problems in the dynamic world
of marketing. This contemporary, challenging and highly applied
text is an indispensable resource for all students of tourism and
hospitality degree programmes.
Most tourism activities take place at a destination, and
destination serves as a fundamental unit of analysis in any
modelling of the tourism system. However, destination marketing and
management is a complex subject that requires a comprehensive,
holistic and systematic approach. From the demand side, travellers
have a choice of available destinations; from the supply side,
destination marketing organizations are competing for attention
from a highly competitive marketplace. Taking an integrated and
comprehensive approach, this book focuses on both the macro and
micro aspects of destination marketing and management. Some key
areas covered include the consumer decision making process, product
development and distribution and the use of emerging technologies
in destination marketing.
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