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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Marketing for Tourism and Hospitality - Collaboration, Technology and Experiences (Hardcover)
Loot Price: R4,650
Discovery Miles 46 500
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Marketing for Tourism and Hospitality - Collaboration, Technology and Experiences (Hardcover)
Expected to ship within 12 - 17 working days
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The marketing landscape has changed dramatically in recent years,
especially for tourism and hospitality practitioners. Marketing for
these industries is now a multi-dimensional, collaborative venture
driven by technological change and the growing demand for authentic
co-created experiences. Marketing for Tourism and Hospitality
provides students with a contemporary, accessible and useful
resource as they prepare to encounter the complexities and
challenges of tourism and hospitality marketing globally. A clear
articulation of the changing landscape, a comprehensive
introduction to the three underpinning themes of collaboration,
technology and experiences, and a plentiful supply of international
case material provide students with an enjoyable and digestible
resource that is both academically rigorous and practice-oriented,
helping them prepare for day-to-day problems in the dynamic world
of marketing. This contemporary, challenging and highly applied
text is an indispensable resource for all students of tourism and
hospitality degree programmes.
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