Marketing for Tourism and Hospitality - Collaboration, Technology and Experiences (Hardcover)

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	March 2019
First published:	2019
Authors:	Alan Fyall • Patrick Legoherel • Isabelle Frochot • Youcheng Wang
Dimensions:	246 x 189 x 36mm (L x W x T)
Format:	Hardcover
Pages:	620
ISBN-13:	978-1-138-12127-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Promotions
LSN:	1-138-12127-4
Barcode:	9781138121270

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