In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it is organized and presented in an integrated and relevant way for the benefit of a worldwide audience.

-- Illustrates the importance of cultural background in the tourist experience
-- Shows how to understand this background to achieve successful marketing and increased profits
-- Provides statistical and analytical tools and explains how to use them to analyse this vital cross cultural behaviour

Cross-Cultural Behaviour in Tourism: concepts and analysis is unique in that it provides an in-depth insight into the concepts, definitions and measures of the essential cultural components that encourage tourism. It provides a guide to the statistical tools available to be able to analyse cross-cultural behaviour and how to use them to your advantage.

This book is important for those in the following areas of industry:
-- Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation.
-- Marketing: an understanding of the cultural background of a destination is vital to formulate successful marketing strategies.
-- Management: provides valuable examples on how cultures influence tourist behaviour and decision-making; helping managers to develop cross-cultural skills and dealing with tourists from diverse cultural backgrounds.
-- International business: provides the strategies that today's business professionals need to work effectively within multicultural environments.

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics.
An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Advances in technology, and improved communication and transportation have enhanced peoples' mobility and travel such that exposure to culturally different societies, cultures exchanges and interactions is now commonplace. It is imperative for industry representatives, who operate in the international business environment and deal with foreign tourists on a daily basis, to understand the influence of national cultures of their customers.
Unfortunately, information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex. The analysis of cultural differences in a multidisciplinary tourism context and/or application of the literature on cultural differences in the abstract concepts such as satisfaction, attitude or loyalty (that have different meanings in different cultures) to the tourism context create problems. Although the effects of national characteristics on consumer behavior in general have beeninvestigated in several research studies, more information is required concerning the cultural differences in the tourism context.
This book will bring these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it will organized and presented in an integrated and relevant way for the benefit of a worldwide audience.
* Provides comprehensive coverage of cross-cultural issues and behavior in tourism
* Textbook design features learning objectives, discussion points and review questions to facilitate student use
* Illustrates how international cultural differences influence travel decision-making

Transformational Tourism deals with the important issue of how travel and tourism can change human behaviour and have a positive impact on the world. The book focuses on human development in a world dominated by post-9/11 security and political challenges, economic and financial collapses, as well as environmental threats; it identifies various types of tourism that can transform human beings, such as educational, volunteer, survival, community-based, eco, farm, extreme, religious, spiritual, wellness, and mission tourism.

"Transformational Tourism" deals with the important issue of how travel and tourism can change human behavior and have a positive impact on the world. The book focuses on human development in a world dominated by post-9/11 security and political challenges, economic and financial collapses, as well as environmental threats; it identifies various types of tourism that can transform human beings, such as educational, volunteer, survival, community-based, eco, farm, extreme, religious, spiritual, wellness, and mission tourism.

Most tourism theories have been developed from the tourists' perspective, including the seminal work by John Urry, 'The Tourist Gaze', which is now a classic text. The Host Gaze in Global Tourism is a unique book for researchers and students as it is the first to look at the host gaze from within the host community. It discusses how the gaze is constructed, how it has developed, how it varies between countries and how the tourism industry can affect it. By looking at the gazes of both Western and non-Western hosts, this book analyses the dynamics of a host destination and consequences the gaze can have upon the tourist.