-- Illustrates the importance of cultural background in the tourist
experience
-- Shows how to understand this background to achieve successful
marketing and increased profits
-- Provides statistical and analytical tools and explains how to
use them to analyse this vital cross cultural behaviour
Cross-Cultural Behaviour in Tourism: concepts and analysis is
unique in that it provides an in-depth insight into the concepts,
definitions and measures of the essential cultural components that
encourage tourism. It provides a guide to the statistical tools
available to be able to analyse cross-cultural behaviour and how to
use them to your advantage.
This book is important for those in the following areas of
industry:
-- Tourism: illustrates the importance of cultural background in
the tourist experience and how it is a major determinant in repeat
visitation.
-- Marketing: an understanding of the cultural background of a
destination is vital to formulate successful marketing
strategies.
-- Management: provides valuable examples on how cultures influence
tourist behaviour and decision-making; helping managers to develop
cross-cultural skills and dealing with tourists from diverse
cultural backgrounds.
-- International business: provides the strategies that today's
business professionals need to work effectively within
multicultural environments.
General
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