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Books > Social sciences > Sociology, social studies > Social issues
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Cross-Cultural Behaviour in Tourism (Hardcover)
Loot Price: R4,234
Discovery Miles 42 340
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Cross-Cultural Behaviour in Tourism (Hardcover)
Expected to ship within 10 - 15 working days
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Cross-Cultural Behaviour in Tourism: Concepts and Analysis is
important reading for those in the following areas of industry: *
Tourism: illustrates the importance of cultural background in the
tourist experience and how it is a major determinant in repeat
visitation * Marketing: provides an understanding of the cultural
background of a destination that is vital when formulating
successful marketing strategies * Management: provides valuable
examples on how cultures influence tourist behaviour and
decision-making, helping managers to develop cross-cultural skills
and deal with tourists from diverse cultural backgrounds Tourism is
a service industry where people from different nationalities meet.
In today's international marketplace it is imperative that those in
the industry understand the influence of national cultures on their
consumers in order to compete successfully for a market share. The
book is accompanied by online resources which can be found at
www.bh.com/companions/0750656689. These resources include an
account of Hypothesis Testing, together with a detailed glossary
and a comprehensive reference list of relevant materials.
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