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Snyman's Criminal Law (Paperback, 7th Edition): Kallie Snyman, Shannon Vaughn Hoctor Snyman's Criminal Law (Paperback, 7th Edition)
Kallie Snyman, Shannon Vaughn Hoctor
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R1,169 R1,035 Discovery Miles 10 350 Save R134 (11%) Out of stock

Unafraid to challenge the status quo, CR Snyman's Criminal Law takes a challenging look at criminal law in South Africa.

This book has been thoroughly revised in light of important changes in the South African legal system, with updated reference to the latest reported judgements.

Financial Management (Paperback, 9th edition): Carlos Correia Financial Management (Paperback, 9th edition)
Carlos Correia 2
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R1,099 R599 Discovery Miles 5 990 Save R500 (45%) Out of stock

Now in its 9th edition, Financial Management is the leading text on the theory and application of corporate finance in southern Africa.

Set against the backdrop of recent developments in financial markets, instruments and financial theory, the text refers to real-world applications and financial decisions by South African companies.

A Student's A-Z Of Psychology (Paperback, 2nd edition): V. van Deventer, M. Mojapelo-Batka A Student's A-Z Of Psychology (Paperback, 2nd edition)
V. van Deventer, M. Mojapelo-Batka 9
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This revised edition of A Student’s A-Z of Psychology is a response to the requirements of the modern learning environment. It provides the core psychological knowledge required for a first year course in psychology as well as information on specific skills-based topics. As an alphabetically arranged resource, it is an easy-to-use companion for the entry-level student of psychology.

Contents Include:

  • Cognition: Thinking
  • Consultation scenario for a psychological research project
  • Consultation scenario for a stress management programme
  • Consultation scenario for a study management programme
  • Consultation interview
  • Emotion and motivation
  • Emotion: Classification of
  • Emotion: Concept of
  • Emotion: Theories of
  • Emotional intelligence: Concept of
  • Emotions: Interpretation of
  • Groups: Attributes of human groups
  • Groups: Differentiation of groups
  • Groups: Interaction of groups
  • Human nervous system: Impulse conduction in the neuron
  • Human nervous system: Impulse conduction in the synapse
  • Human nervous system: Structure and function
  • Human nervous system: The structure of the neuron
  • Individual differences in behaviour
  • Information analysis: Correlation between variables
  • Information analysis: Difference between groups
  • Information modelling: Expandable tree structures
  • Information modelling: Flow charts
  • Information modelling: Graphs
  • Information modeling: Visiograms
  • Intelligence: Concept and measurement of
  • Intelligence: Theories of
  • Intelligence and creativity
  • Interpersonal communication
  • Interpersonal dynamics
  • Interpersonal relationships
  • Learning: Concept of
  • Learning: Social learning
  • Memory
  • Motivation: The nature of motivated behaviour
  • Motivation: The process of motivated behaviour
  • Personality and health
  • Personality concepts
  • Personality theories
  • Presentations
  • Psychological disorders
  • Psychological programme: Content for stress management
  • Psychological programme for stress
  • Psychological programme for study management
  • Psychological programmes
  • Psychological science
  • Psychology: What is it all about?
  • Research essays
  • Self: The concept of self
  • Self: The dynamics of self
  • Self: The foundations of self
  • Sensation and perception
  • Sensation: The visual system
  • Social issues
Gripping GAAP - Your Guide to International Financial Reporting Standards (Paperback, 2020 Edition): Cathrynne Service Gripping GAAP - Your Guide to International Financial Reporting Standards (Paperback, 2020 Edition)
Cathrynne Service 1
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R945 R699 Discovery Miles 6 990 Save R246 (26%) Out of stock
Dynamic Auditing - A Student Edition (Paperback, 14th Edition): B. Marx, A. van der Watt, P. Bourne Dynamic Auditing - A Student Edition (Paperback, 14th Edition)
B. Marx, A. van der Watt, P. Bourne
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R1,060 Discovery Miles 10 600 Out of stock

This handbook is based on the educational requirements of the South African Institute of Chartered Accountants for entry into Initial Test of Competence Examination of SAICA.

Systems Analysis And Design In A Changing World (Hardcover, 7th Edition): John Satzinger, Robert Jackson, Stephen D. Burd Systems Analysis And Design In A Changing World (Hardcover, 7th Edition)
John Satzinger, Robert Jackson, Stephen D. Burd 1
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R822 R355 Discovery Miles 3 550 Save R467 (57%) Out of stock

Refined and streamlined, Systems Analysis And Design In A Changing World helps students develop the conceptual, technical, and managerial foundations for systems analysis design and implementation as well as project management principles for systems development.

Using case driven techniques, the succinct 14-chapter text focuses on content that is key for success in today's systems analysis and design. The authors use a highly effective presentation to teach both traditional (structured) and object-oriented (OO) approaches to systems analysis and design. The book highlights use cases, use diagrams, and use case descriptions required for a modeling approach, while demonstrating their application to traditional, web development, object-oriented, and service-oriented architecture approaches.

The Seventh Edition's refined sequence of topics makes it easier to read and understand than ever. Regrouped analysis and design chapters provide more flexibility in course organization. Enabling students to apply what they learn as they go, the text's running cases have been completely updated, and now include a stronger focus on connectivity in applications.

Administrative Justice In South Africa - An Introduction (Paperback, 2nd edition): G. Quinot Administrative Justice In South Africa - An Introduction (Paperback, 2nd edition)
G. Quinot
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Administrative Justice in South Africa 2e offers a clear, comprehensive and applied explanation of the principles and framework of administrative justice in South Africa. The text addresses both judicial and non-judicial means for control and enforcement, as well as procedural aspects of administrative law. Practical in its approach, the text provides valuable focus on the application of principles in case law, problem-solving methodology and specific procedural aspects of administrative justice.

The second edition includes a new, unique chapter that considers the implications of administrative justice for the creation of administrative mandates, as opposed to mere control of administrative action once taken, thus employing administrative justice in a more proactive manner.

The text offers a clear pedagogical framework that develops independent, critical and reflective engagement with the subject matter. A strong conceptual and enquiring approach enriches knowledge and engages re aders in an interactive, topical and challenging manner. Additional, high-value educational resources support learning and teaching, further assisting students to develop the academic skills required to master their studies.

Strategic Management - Southern African Concepts And Cases (Paperback, 4th edition): T. Ehlers, K. Lazenby Strategic Management - Southern African Concepts And Cases (Paperback, 4th edition)
T. Ehlers, K. Lazenby
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R605 R515 Discovery Miles 5 150 Save R90 (15%) Out of stock

Today, more than ever before, South Africa’s business climate is confronted with various challenges as a result of external environmental forces as well as internal nuances within the southern African context. The environment is characterised by change, turbulence and competitiveness, and therefore strategy is of the utmost importance for any organisation to survive and thrive. Many people’s lives and jobs are affected by strategic decisions and far too often, top management develops a strategy that is neither communicated to, nor fully understood by, other levels of management and employees, and may not even be relevant to the continued existence of the organisation. Strategic management explains the principles and application of the strategic management process, vital to sustaining the success of every organisation. Real southern African case studies are included to support these principles and applications.

This is the fourth edition of Strategic management, the first specifically southern African textbook on this subject. It emphasises the important role of corporate governance, with specific reference to the King IV Report. Appropriate southern African examples and case studies are used to illustrate the latest trends, particularly the history, development and strategy of Shoprite Checkers, which is used as a cohesion case study throughout this textbook. Key terms, summary questions and answers, relevant websites and recommended reading lists are also provided.

Strategic management: southern African concepts and cases will be invaluable not only to students of business management but also to organisations, from corporate companies with management training programmes to small business ventures struggling to hold their ground in a competitive environment.

Entrepreneurship and Small Business Management - An Emerging Economies Perspective (Paperback): Ge Chiloane-Tsoka, E.M.... Entrepreneurship and Small Business Management - An Emerging Economies Perspective (Paperback)
Ge Chiloane-Tsoka, E.M. Rankhumise 2
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R485 Discovery Miles 4 850 Out of stock

Entrepreneurship and small businesses are vital determinants of sustainable economic growth, particularly in emerging economies, and are acknowledged as engines driving competitiveness and job creation. Countries that have encouraged and nurtured both of these have stronger economies and are more resilient. Entrepreneurship and small business management focuses on developing the important skills necessary for entrepreneurs to succeed at doing business in emerging economies. Entrepreneurship and small business management provides a balanced theory and practical approach to help budding entrepreneurs develop thriving businesses. Fundamental aspects such as innovation and creativity are discussed as well as entrepreneurial strategies. The concluding section covers the essence of the business plan as well as relevant case studies, which are presented as a way of ensuring understanding.

Accounting - An Introduction (Paperback, 14th Edition): J.E. Myburgh, J.P. Fouche, M. Cloete, B.T. Ngiba, S. Swart, J.M.... Accounting - An Introduction (Paperback, 14th Edition)
J.E. Myburgh, J.P. Fouche, M. Cloete, B.T. Ngiba, S. Swart, …
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R1,295 R799 Discovery Miles 7 990 Save R496 (38%) Out of stock

An introductory title for accounting students.

South African Employment Relations - Theory And Practice (Paperback, 9th Edition): P.S. Nel, M. Kirsten, B.J. Erasmus, J.... South African Employment Relations - Theory And Practice (Paperback, 9th Edition)
P.S. Nel, M. Kirsten, B.J. Erasmus, J. Gobind, M. Holtzhausen, …
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R575 R499 Discovery Miles 4 990 Save R76 (13%) Out of stock

The effective management of employment relations is not only integral to organisational success but also addresses the socioeconomic needs of all South Africans. Labour, employers and the government have a responsibility to balance, integrate and reconcile their partly common and partly divergent interests. South African employment relations therefore adopts a broader perspective to Employment Relations as a field of study and practice. Rather than focussing only on the traditional formal and collective dimensions of the field, all aspects of the employment relationship are incorporated.

This 9th edition of South African employment relations continues to build on its long-standing success, spanning more than 30 years, by including current events in the South African employment relations and wider socioeconomic and political environments. It furthermore deals with the latest legislative developments and other contemporary issues. Case studies and short inserts entitled “ER in practice” highlight the challenges posed by industry and the business community, with the goal of instilling confidence in daily business and employment relations activities in the real world. A new addition to the book is a sensitisation toward the African context in which South African organisations operate. The challenges experienced by employment relations practitioners in this unique environment are highlighted throughout the chapters and incorporated in the case studies.

Contents include the following:

  • Fundamentals of employment relations
  • Role-players and stakeholders in employment relations
  • The development of employment relations in South Africa
  • Labour legislation impacting on the employment relationship
  • Conflict, collective bargaining and negotiation
  • Industrial action and strike handling
  • Organisation-level strategies, policies, procedures, processes and practices
  • Employee involvement and participation
  • The interplay between aspects of human resource management and labour relations dynamics

South African employment relations is aimed at both students and practitioners in this field.

Hosting With The Lazy Makoti - A Celebration Of Food (Paperback): Mogau Seshoene Hosting With The Lazy Makoti - A Celebration Of Food (Paperback)
Mogau Seshoene
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R340 Discovery Miles 3 400 Out of stock

The highly anticipated new cookbook from South Africa’s award-winning and bestselling cookbook author and chef.

Here she presents a brand-new cookbook full of delicious and easy-to-follow recipes from the African continent. Mogau shows readers how to host any occasion with stylish and tasty food, from soul-warming one-pot dinners, hearty plant-based dishes, and irresistible easy bakes to signature seven-colour meals, decadent desserts, and a vibrant cuisine. Patiently and with the exuberance her social followers will know well, she explains how to cook her incredible Oxtail stew, her savoury rice-stuffed chicken or her mouth-watering blueberry malva pudding.

Hosting with the Lazy Makoti is the food cookbook for every occasion - even if it's just a party for one.

Pharos Afrikaanse Woordelys & Spelreëls (Afrikaans, Paperback, 11de Uitgawe): SA Akademie vir Wetenskap en Kuns Pharos Afrikaanse Woordelys & Spelreëls (Afrikaans, Paperback, 11de Uitgawe)
SA Akademie vir Wetenskap en Kuns 1
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R490 R295 Discovery Miles 2 950 Save R195 (40%) Out of stock

Hierdie elfde, omvattend herbewerkte uitgawe bied (naas bestaande hoofstukke oor wisselvorme, getalle ens.) twee nuwe hoofstukke wat onderskeidelik leestekens en trappe van vergelyking bereel. Bestaande reels is aangepas en word eenvoudiger verduidelik. Nuwe lyste bied duidelike leiding oor plekname in die Ooste, landname met hul geldeenhede en ISO-kodes, en elemente in die periodieke tabel. Skryfhulp oor transliterasie, Omgangsafrikaans en die SI-stelsel maak die uitgawe ’n volledige hulpbron.

Business Logistics Management (Paperback, 5th Revised edition): Wessel Pienaar, John Vogt, Cobus Cronje, Anneke de Bod, Jan... Business Logistics Management (Paperback, 5th Revised edition)
Wessel Pienaar, John Vogt, Cobus Cronje, Anneke de Bod, Jan Havenga, …
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R799 R550 Discovery Miles 5 500 Save R249 (31%) Out of stock

What is the relationship between logistics and supply chain management? What factors need to be taken into account when designing a supply chain? How do you forecast your supply chain requirements? What inventory concepts do you need to know?

Business Logistics Management fifth edition covers concepts and theories relating to the movement of goods, and the coordination of the supply chain.

Features:

  • The text is based on South African expertise and research
  • South African legislation and local industry examples are incorporated throughout the text
  • New chapter on customer service
  • New content that deals with strategic logistics management
Principles Of Business Management (Paperback, 5th Edition): Principles Of Business Management (Paperback, 5th Edition)
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R590 R499 Discovery Miles 4 990 Save R91 (15%) Out of stock

Principles of Business Management offers an excellent foundation for students who plan to go into management in the private sector, the NGO sector, or intend on becoming entrepreneurs.

The textbook is aimed at entry level Business Management students at universities and universities of technology and is suitable for both commerce and non-commerce courses. It introduces students to the components of organisational management (planning, organising, leading and controlling) and also introduces the different business functions.

The 5 AM Club - Own Your Morning. Elevate Your Life. (Paperback): Robin Sharma The 5 AM Club - Own Your Morning. Elevate Your Life. (Paperback)
Robin Sharma 5
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Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness.

Through an enchanting-and often amusing-story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5am Club will walk you through:

  • How great geniuses, business titans and the world's wisest people start their mornings to produce astonishing achievements
  • A little-known formula you can use instantly to wake up early feeling inspired, focused and flooded with a fiery drive to get the most out of each day
  • A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth
  • A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed
  • `Insider-only' tactics to defend your gifts, talents and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world

Part manifesto for mastery, part playbook for genius-grade productivity and part companion for a life lived beautifully, The 5am Club is a work that will transform your life. Forever.

Assurance - An Audit Perspective (Paperback, Revised 1st Edition): GP Coetzee, R. du Bruyn, H. Fourie, K. Plant, J. Olivier Assurance - An Audit Perspective (Paperback, Revised 1st Edition)
GP Coetzee, R. du Bruyn, H. Fourie, K. Plant, J. Olivier
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R865 Discovery Miles 8 650 Out of stock

This book is focused on a broader approach for all assurance providers (including both internal and external auditors) and addresses various advanced concepts that assurance providers need an understanding of.

The strategic management process - A South African perspective (Paperback, 2nd ed): J.A.A. Lazenby The strategic management process - A South African perspective (Paperback, 2nd ed)
J.A.A. Lazenby
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R599 R399 Discovery Miles 3 990 Save R200 (33%) Out of stock

The business environment can change at any given time and organisations need to be ready to respond if they want to survive. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation, big or small, and its environment. The strategic management process: a South African perspective explains strategy in such a way that every reader will understand not only how vital the strategic management process is to any organisation but also exactly what it entails. The strategic management process: a South African perspective follows an understandable and practical approach, making use of numerous figures and "strategy in action" case studies to support the theory. Two important new chapters have been added to this second edition, namely risk management and scenario development, both of which have become increasingly important in today's business environment. Contents are divided into the following four parts: Strategic direction and environmental analysis; Strategy formulation; Strategy implementation; Strategy control and evaluation The strategic management process: a South African perspective is aimed at students in strategic management as well as at organisations, from corporate and public companies with management training programmes to small business ventures that are trying to gain a competitive advantage in a cut-throat environment.

Strategic logistics management - A supply chain management approach (Paperback, 2nd ed): G. De Villiers, G. Nieman, W. Nieman Strategic logistics management - A supply chain management approach (Paperback, 2nd ed)
G. De Villiers, G. Nieman, W. Nieman 1
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R550 R495 Discovery Miles 4 950 Save R55 (10%) Out of stock

For many years, procurement, materials management and logistics were regarded as the responsibility of either operations or marketing departments. The late 1980s saw the shift in focus to supply management, and later to supply chain management. Since the early 1990s, the field has become increasingly important to firms as the marketplace has become more and more competitive. Strategic logistics management takes a systematic approach to managing the entire flow of materials, information, services and finance from raw materials suppliers through factories and warehousing, to the end user. Strategic logistics management covers the operational and strategic aspects of all the components of logistics from a supply chain management perspective. It focuses on the integration of all business processes that add value to the customer. The book has been divided into five sections for easy access, with the final one focusing on case studies. Terminology is clearly explained and the main points are illustrated with many practical examples. A new chapter on humanitarian logistics has been provided. Strategic logistics management is aimed at undergraduate studies as well as graduate programmes. It is the only case study-based South African textbook in this field.

Operational Risk Management (Paperback, 3rd edition): J Young Operational Risk Management (Paperback, 3rd edition)
J Young
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R455 R395 Discovery Miles 3 950 Save R60 (13%) Out of stock

After many years of continuous development, operational risk management can now be regarded as an important and independent management discipline in its own right. It is a value-adding activity that has a direct or indirect impact on the bottom-line performances of organisations. It is fundamentally concerned with good governance and involves consistent alertness and continuous improvement. As a result, it is essential for business managers at all levels to understand the concept of operational risk management and its methodologies. Operational risk management will assist organisations to develop and implement an operational risk management process that will support the achievement of business objectives in a way that proactively addresses risk exposures and identifies potential business opportunities. In addition, Operational risk management attempts to bridge the gap that exists between some of the theoretical concepts of operational risk and the practical implementation. It deals firstly with the development phases of operational risk, and then illustrates the effective application of an operational risk management process. It also discusses relevant issues in the field and how to deal with risk exposures that could disrupt business processes and systems, with the achievement of business objectives and with the wellbeing of employees. Operational risk management is aimed at students, as well as at managers interested in the management of operational risk.

Entrepreneurship - Theory in Practice (Paperback, 3rd Revised edition): Boris Urban, Rob Venter Entrepreneurship - Theory in Practice (Paperback, 3rd Revised edition)
Boris Urban, Rob Venter; Sheperd Dhliwayo, Colin Reddy, Laurence Beder, …
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R569 R499 Discovery Miles 4 990 Save R70 (12%) Out of stock

How do you prepare to start a business in South Africa? Where do you find capital to start your venture? What kind of an entrepreneur will you be? Entrepreneurship: Theory in Practice 3e is a comprehensive text on entrepreneurship which will equip students with the sound theory needed to not only establish a business but also succeed in a new venture. The book is academically sound, offering theory to students and encouraging them to apply this theory through the use of profiles of entrepreneurs, case studies, examples, and review and application questions. The textbook presents the processes and dynamics of entrepreneurship in South Africa, integrating theory into local circumstances in an accessible way, addressing opportunities and highlighting challenges. The third edition of Entrepreneurship: Theory in Practice is suitable for senior undergraduate students studying entrepreneurship at university or university of technology.

The Law of Evidence: Cases and Statutes / Die Bewysreg: Hofsake en Wetgewing (English, Afrikaans, Paperback, 5th Edition): S.S.... The Law of Evidence: Cases and Statutes / Die Bewysreg: Hofsake en Wetgewing (English, Afrikaans, Paperback, 5th Edition)
S.S. Terblanche, B.C. Naude
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R855 R685 Discovery Miles 6 850 Save R170 (20%) Out of stock

The law of evidence is vital to each legal practitioner and forms part of the curriculum of every South African law qualification. It is compulsory even for some degrees not strictly confined to legal practice, such as certain police and related qualifications. However, the law of evidence is not considered an easy subject, especially not for persons who have never been inside a court of law.

In this work, academics with practical experience of the criminal justice system have selected a number of decided cases as well as statutes relevant to the law of evidence. Illuminating commentary is provided, which should assist any student of the discipline to get to the core of these texts. Due attention has also been paid to the constitutional aspects of the law of evidence.

Die bewysreg is onmisbaar vir elke regspraktisyn en maak deel uit van die leerplan van elke Suid-Afrikaanse regskwalifikasie. Dit is selfs verpligtend vir sommige grade wat nié tot die regspraktyk beperk is nie, soos sekere polisie en verbandhoudende kwalifikasies. Tog word bewysreg as ’n moeilike vak beskou, veral vir diegene wat nog nooit in ’n geregshof was nie.

In hierdie boek het akademici met praktiese ervaring van die strafregstelsel ’n aantal besliste hofsake sowel as wetgewing van toepassing op die bewysreg uitgesoek. Die insiggewende kommentaar wat voorsien word, behoort enige student van bewysreg tot die kern van die tekste te help deurdring. Behoorlike aandag word ook geskenk aan die grondwetlike aspekte van die bewysreg.

e-Marketing in the South African context (Paperback): C. Bothma, M. Gopaul e-Marketing in the South African context (Paperback)
C. Bothma, M. Gopaul
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R430 R299 Discovery Miles 2 990 Save R131 (30%) Out of stock

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

Investment management (Paperback, 5th ed): Johan Marx Investment management (Paperback, 5th ed)
Johan Marx 1
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R555 R355 Discovery Miles 3 550 Save R200 (36%) Out of stock

The goal of investment management is to achieve the investor's required rate of return by putting assets to their most productive use. The return should compensate the investor for the time during which the funds are committed, the expected rate of inflation and the uncertainty of the future financial benefits anticipated from the investment. Investment management is a concise, yet comprehensive introduction to investment analysis and portfolio management, specifically in the South African context. Investment management provides a broad framework and a thorough network of guidelines for the investment management student. It focuses on investment in financial assets such as shares and bonds, and explains both fundamental and technical analysis. It investigates portfolio management and how derivative instruments such as futures, options and swaps may be used for this purpose. A chapter is devoted to the foreign exchange market and its management, and a new chapter dealing with the governance of investment management has been added. With self-assessment questions at the end of each chapter, it prepares undergraduates for postgraduate study and is written with the Chartered Financial Analyst (CFA (R) ) Level I learning outcomes in mind. Investment management is aimed at undergraduate investment management students. Johan Marx (editor) is a professor in financial and investment management at the University of South Africa (Unisa). He is the author of five financial management publications, and has presented and published numerous articles. He has a keen interest in financial markets. Johan de Beer lectured at Unisa before joining the University of Pretoria as a senior lecturer in investments and derivatives. He has since immigrated to Canada. He is a CFA charter holder and completed his MCom on the topic of single stock futures. His particular field of interest is derivatives and technical analysis. Raphael Mpofu is a professor and the deputy executive dean of the College of Economic and Management Sciences at Unisa. His research interests include financing small businesses and personal investments in emerging market economies. Henry Mynhardt is head of the School of Business and Economics at Southern Business School (SBS). He has vast experience in securities trading and has a keen interest in fixed interest securities as well as corporate governance, risk and compliance management.

Marketing management (Paperback, 6th ed): J.W. Strydom, C.J. Jooste, P.J. du Plessis Marketing management (Paperback, 6th ed)
J.W. Strydom, C.J. Jooste, P.J. du Plessis
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R712 R599 Discovery Miles 5 990 Save R113 (16%) Out of stock

Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader.

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