Emily can’t wait to meet your little one and be a first best friend. From her crinkly hat down to her soft velvet feet, Emily has so many wonderful patterns and textures to encourage touch. Lamaze’s My Friend Emily is great for Mum and Dad to play fun role with baby.

Emily’s smiling face and rattle necklace are perfect for capturing attention and the fun clinking rings will fascinate baby. Ideal from birth, keep Emily close by attaching her to baby’s stroller or changing bag with the easy on-the-go clip.

About Lamaze Toys

Lamaze toys are designed to spark little triumphs at every stage of baby’s development. Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently. The high quality, bright colors, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

Calling all babies! Here is a fun phone to flip over. Includes fun sounds, greetings, and phrases.

Encourages bi-lingual learning with 3 English and Spanish phrases. A fun peek-a-boo mirror and 3 more phone sound effects capture interest and create additional engagement.

The Progressive Puzzle Series from Mideer is fun and educational! The puzzles within this range assist in developmenting a step-by-step approach as they are divided in to 7 levels. Aiming to enhance logical thinking, hand-eye coordination, multi-dimensional cognition and concentration, children find fun in completing the puzzle building challenge.

From 9 to 57 pieces, simple to complex; the illustrations within this Progressive Puzzle Set are entertaining and imaginative!

Illustrated by French artist Maud Lienard.

Create your own musical masterpieces with the Toddler Music Orchestra set!

Everyday millions of mothers and babies around the world thrive on Pigeon. For over half a century, Pigeon has worked tirelessly to develop medically researched products to help you give your baby the very best start in life.
It is natural for babies to put things into their mouths as they are exploring their senses. Pigeon’s Training Teethers are an ideal aid to assist babies with their oral development.

The Infantino Shake’ n Dance Puppy is the ultimate companion for your little one’s playtime!

This adorable puppy toy is designed to captivate your infant’s attention while promoting early development.

The Infantino Lights & Music Key Set, an engaging and stimulating toy designed to captivate your baby’s attention. This vibrant key set features a perfect blend of lights and music, ensuring endless entertainment for your little one.

From eeBoo's award-winning Play with Your Food Board Book Series comes the Play with Your Food Love & Friendship Educational Book.

These award-winning and delicious characters offer an introduction to love and friendship. Enjoy them with your child, and start a conversation about these essential concepts from the very beginning!

What's the most important thing?
The joy that friends and family bring?
Every child should be aware
Of this blessing that we share.

Written and illustrated by Saxton Freymann.
Winner of Oppenheim Gold Best Toy Award.

A softer, quieter version of bubble wrap that doesn’t have to be tossed after one use. It’s long-lasting and easy to take wherever you go. This toy is a perfect stress reliever, sensory stimulation tool and even an easy game for all ages.

Product Features:
- Non-toxic
- Ideal gift for people of all ages
- Stress Reliever
- Sensory Play
- Interactive Game
- Reusable
- A sensory tool for those on the spectrum

Unlimited fun and Easy to Play:
Simply press the bubble, it will make a slight popping sound, then turn it over and start again! This toy is long-lasting, reusable and washable.

Trending Toy:
This popular gadget is a great sensory tool that you or your loved one will play with again and again. Since there are no loose or noisy parts, it can be used in cars, buses, airplanes, restaurants or schools.
This popular fingertip fidget toy is a unique and novel stress-relieving sensory toy for you to relieve anxiety and stress.

Multiple Uses:
Use as a stress reliever, have an interactive family night, do parent-child games, use as autistic exercises, assist in preventing brain degradation in the elderly and so much more. People of all ages can enjoy this toy.
This toy can even be used as a coaster or even a frisbee – the uses are endless.

Reusable and Washable:
This toy is made of high-quality silicone material, which is safe and non-toxic. If the toy should get dirty, just wash it.
Take this fidget toy with you wherever you go as a tool to pass the time or as a stress reliever. From children to adults, this new innovative toy is a must-have.

Junior and Senior Sensory Relief Toy:
Made of high-quality silicone material, this sensory relief toy is BPA-free, soft, comfortable, wear-resistant, durable, and can be pressed repeatedly. This toy can not only teach but improve memory and cognitive skills.

Various styles and Colours:
This push-pull bubble decompression sensory toy is available in either a circular or octagonal shape that comes in 1 of 4 colours - Purple, Orange, Yellow, and Green.

Bubble Game:
This toy is not only a stress reliever but can also be used to play a game between 2-3 players.
How to Play?
1. Each player takes a turn to press any number of bubbles in a row (must be connected/in the same row)
2. The player who presses the last bubble – meaning the last bubble that can be played – is the loser.
3. Flip the toy over and start again. The player to win 3 out of 5 rounds is the winner.

Size:
- 12,5 x 1,5cm
- 35g

What's in the box
1 x Pop it Sensory Toy

Create your own music carnival with the Halilit Toddler's Music Carnival!

The Lamaze Jacques The Peacock is a soft and cuddly friend your baby will love. There's so much for baby to see and enjoy with Jacques' beautiful peacock wings. Baby will love to explore the contrasting shapes and colours. Play peekaboo with baby using the mirror to help develop facial recognition. The rattling noise when Jacques' body is gently shaken will capture baby's attention and the squeaker on his wing is perfect for cause and effect play. Watch baby touch and feel all of the hidden textures on Jacques – especially his crinkly wings. With a simple on-the-go clip he'll fly along safely with you – either on baby's stroller or attached to your changing bag. Suitable for babies from birth onwards. Lamaze brings moments to treasure for babies and parents, encouraging together time and independent daily discoveries.

About Lamaze Toys

Lamaze toys are designed to spark little triumphs at every stage of baby’s development. Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently. The high quality, bright colors, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

From eeBoo's award-winning Play with Your Food Board Book Series comes the Play with Your Food Opposites Educational Book.

These award-winning and delicious characters offer an introduction to opposites. Enjoy them with your child, and start a conversation about these essential concepts from the very beginning!

To understand what something's not
Involves a bit of abstract though…
Every child will need to know:
If something's fast it isn't slow!

Written and illustrated by: Saxton Freymann.
Winner of the Oppenheim Gold Award

The Mini Orchestra Musical Instrument set is the perfect introduction to the wonderful world of music and rhythm.

Free-wheeling construction vehicles for pushing along.

These sturdy bricks in bright primary colours are perfect for little hands and big imaginations.

Help young children develop hand-eye co-ordination
Easily fit together any way you like. They are pliable; tactile and durable
Comes in cocomelon themed sets with all your favourite characters. Fun Bricks Is A New Range Of Building Blocks For Children Aged 1 And A Half And Up.These Sturdy Bricks In Bright Primary Colours Are Perfect For Little Hands And Big Imaginations.Help Young Children Develop Hand-Eye Co-Ordinationeasily Fit Together Any Way You Like. They Are Pliable; Tactile And Durablecomes In Cocomelon Themed Sets With All Your Favourite Characters.

Soft book of eight pages filled with fun, Lamaze’s Classic Discovery Book will soon be your baby’s favourite. Baby will love to explore all of the exciting pictures and textures – perfect for baby’s little hands. Cuddle up and discover together the cute woodland characters playing on the pages.

Baby will love the sounds that the different pages make encourage sensory exploration. What does this page do? Crinkle and squeak, and lots of fun with the multi-coloured rattle too. Ideal for baby to play with at home, or on the go, simply attach the book to your stroller or changing bag with the easy clip. Ideal for babies from birth.

About Lamaze Toys

Lamaze toys are designed to spark little triumphs at every stage of baby’s development. Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently. The high quality, bright colors, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

Help little ones discover the captivating rhythms of tropical music with this vibrantly-coloured set, including maracas, a cage bell and a tambourine. These musical instrument toys even help develop creativity, motor skills, hand-eye co-ordination and teach cause and effect.

Halilit's durable, high quality and safe musical instrument toys are used in pre-schools, baby groups and nurseries across the country, ensuring you're choosing a highly trusted and respected brand.

Suitable from 6 months+

Introducing the Classic World Forest Stacking Cubes—a delightful set of ten differently sized cubes adorned with adorable animals, words, numbers, colours, and objects. These versatile cubes offer a rich learning experience for children, combining fun and education in one captivating toy.

As children stack and play with these cubes, they'll embark on a journey of discovery, learning to read, identifying numbers, recognizing colours, shapes, and animals. Moreover, the interactive nature of the cubes promotes the development of gross motor skills, observation, and imagination, fostering holistic growth in young learners.

Help to keep London safe with the iconic London Palace Guards figure set from WOW Toys. The Palace Guards will be found all around London keeping watch. Beefeater John protects the crown jewels at the Tower of London, while the Queen’s Foot Guard Hugo can be found marching in and out of his sentry box at Buckingham Palace. Household Cavalry soldier Alexander can be found proudly trotting on his horse at Horse Guards Parade. Remove him from his horse after a long day for a well-earned rest.

Your baby can take musical learning fun along wherever they go with the Laugh & Learn® Puppy’s Music Player from Fisher-Price®. This portable baby toy is styled like an old-school mp3 player but features baby-friendly fun, including a light-up screen with Laugh & Learn® pal, Puppy, plus educational sing-along songs in 5 musical styles, and fun hands-on activities to help foster fine motor skills. Your mini-me will love pretending to be just like you with this interactive toy music player.

Chunky Dinosaur themed 3D puzzle pieces are easy for your toddler to hold and play with.

Placing them back on the wooden board to match with their correct shape encourages problem solving and discovery. Learn about the different dinosaurs and their features which in turn encourages recognition aspects as well.

Classic World products are ICTI certified and follow ISO-9001-2000 QMS and EN and ASTM international standards for toys.

Use this toy for sensory play with your little one or yourself as a stress reliever after a busy day
A softer, quieter version of bubble wrap that doesn’t have to be tossed after one use. It’s long-lasting and easy to take wherever you go.

Features
-Non-toxic
-Ideal gift for people of all ages
-Stress Reliever
-Sensory Play
-Interactive Game
-Reusable

Unlimited fun and Easy to Play
Simply press the bubble, it will make a slight popping sound, then turn it over and start again! This toy is long-lasting, reusable and washable.

Trending Toy
This popular gadget is a great sensory tool that you or your loved one will play with again and again. Since there are no loose or noisy parts, it can be used in cars, buses, aeroplanes, restaurants or schools. This popular fingertip fidget toy is a unique and novel stress-relieving sensory toy for you to relieve anxiety and stress.

Multiple Uses
Use as a stress reliever, have an interactive family night, do parent-child games, use as autistic exercises, assist in preventing brain degradation in the elderly and so much more. People of all ages can enjoy this toy. This toy can even be used as a coaster or even a frisbee – the uses are endless.

Reusable and Washable
This toy is made of high-quality silicone material, which is safe and non-toxic. If the toy should get dirty, just wash it.
Take this fidget toy with you wherever you go as a tool to pass the time or as a stress reliever. From children to adults, this new innovative toy is a must-have.

Junior and Senior Sensory Relief Toy
Made of high-quality silicone material, this sensory relief toy is BPA-free, soft, comfortable, wear-resistant, durable, and can be pressed repeatedly. This toy can not only teach but improve memory and cognitive skills.

Various styles and Colours
This push-pull bubble decompression sensory toy is available in either a circular or octagonal, shape that comes in 1 of 4 colours - Purple, Orange, Yellow and Green.

Bubble Game
This toy is not only a stress reliever but can also be used to play a game between 2-3 players.

How to Play?
1. Each player takes a turn to press any number of bubbles in a row (must be connected/in the same row)
2. The player who presses the last bubble – meaning the last bubble that can be played – is the loser.
3. Flip the toy over and start again. The player to win 3 out of 5 rounds is the winner.

A softer, quieter version of bubble wrap that doesn’t have to be tossed after one use. It’s long-lasting and easy to take wherever you go. This toy is a perfect stress reliever, sensory stimulation tool and even an easy game for all ages.

Product Features:
- Non-toxic
- Ideal gift for people of all ages
- Stress Reliever
- Sensory Play
- Interactive Game
- Reusable
- A sensory tool for those on the spectrum

Unlimited fun and Easy to Play:
Simply press the bubble, it will make a slight popping sound, then turn it over and start again! This toy is long-lasting, reusable and washable.

Trending Toy:
This popular gadget is a great sensory tool that you or your loved one will play with again and again. Since there are no loose or noisy parts, it can be used in cars, buses, airplanes, restaurants or schools.
This popular fingertip fidget toy is a unique and novel stress-relieving sensory toy for you to relieve anxiety and stress.

Multiple Uses:
Use as a stress reliever, have an interactive family night, do parent-child games, use as autistic exercises, assist in preventing brain degradation in the elderly and so much more. People of all ages can enjoy this toy.
This toy can even be used as a coaster or even a frisbee – the uses are endless.

Reusable and Washable:
This toy is made of high-quality silicone material, which is safe and non-toxic. If the toy should get dirty, just wash it.
Take this fidget toy with you wherever you go as a tool to pass the time or as a stress reliever. From children to adults, this new innovative toy is a must-have.

Junior and Senior Sensory Relief Toy:
Made of high-quality silicone material, this sensory relief toy is BPA-free, soft, comfortable, wear-resistant, durable, and can be pressed repeatedly. This toy can not only teach but improve memory and cognitive skills.

Various styles and Colours:
This push-pull bubble decompression sensory toy is available in either a circular or octagonal shape that comes in 1 of 4 colours - Purple, Orange, Yellow, and Green.

Bubble Game:
This toy is not only a stress reliever but can also be used to play a game between 2-3 players.
How to Play?
1. Each player takes a turn to press any number of bubbles in a row (must be connected/in the same row)
2. The player who presses the last bubble – meaning the last bubble that can be played – is the loser.
3. Flip the toy over and start again. The player to win 3 out of 5 rounds is the winner.

Size:
- 12,5 x 1,5cm
- 35g

What's in the box
1 x Pop it Sensory Toy

This colorful Infantino turtle rattle keeps little hands busy with shaking, sliding, bending, and twisting, Sliding clacker rings, a gentle rattle. A secure handle is designed for easy carrying.

Twist the turtle S fins into various positions. This toy is great for kinesthetic and tactile stimulation, especially for growing infants.