From eeBoo's award-winning Play with Your Food Board Book Series comes the Play with Your Food Colours Educational Book.

These award-winning characters offer an introduction to basic colours. Enjoy them with your child, and start a conversation about these essential concepts from the very beginning!

To share the world we see each day
We need the words that let us say
Exactly what we're looking at.
Colour words will do just that!

Written and illustrated by: Saxton Freymann.
Winner of the Oppenheim Gold Award

These free-rolling cars have a push button to activate lights and engine sounds

Push forward or pull back and watch as the wheels roll, the feet flap and our little duck moves it's wings! This sweet little duck assists in the development of coordination and balance, as well as that of strengthening your child's walking abilities.

Classic World products are ICTI certified and follow ISO-9001-2000 QMS and EN and ASTM international standards for toys.

Store, play and draw! The perfect 3-in-1 playmat for neat and easy playtime fun!

This neat playmat measures approx 45cm in diameter and is perfect for on the go play. Simply fill the mat with your favourite toys and accessories, pull the string chord, and then take your things wherever you want to go.

Not only that, this playmat features a cities themed base, which can be coloured in with markers (not included).

Because this playmat is made with durable, water resistant fabric you can also fill the playmat with sensory products including sand or playdough for some mess free fun.
Each 3-in-1 playmat from Tookyland is made from sturdy, water resistant fabric and features a pull string chord for easy packing up.

When baby waves this cute UFO rattle from Classic World it provides much entertainment as it attracts attention by stimulating colour and sound. A wonderful sensory tool.

Classic World products are ICTI certified and follow ISO-9001-2000 QMS and EN and ASTM international standards for toys.

The 8-piece, zoo-themed knob puzzle from Classic World allows your child to learn, name and identify all the various zoo animals as they place each piece into its allocated position within the wooden puzzle frame.

It has finger-sized knobs for easy handling and encourages problem solving and discovery.

Classic World products are ICTI certified and follow ISO-9001-2000 QMS and EN and ASTM international standards for toys.

Fun Bricks Is A New Range Of Building Blocks For Children Aged 1 And A Half And Up.These Sturdy Bricks In Bright Primary Colours Are Perfect For Little Hands And Big Imaginations.Help Young Children Develop Hand-Eye Co-Ordinationeasily Fit Together Any Way You Like. They Are Pliable; Tactile And Durablecomes In Cocomelon Themed Sets With All Your Favourite Characters.

Introducing the Infantino Musical TV – a revolutionary baby product designed to engage and entertain your little one while fostering early development. This innovative device combines music, visuals, and interactivity to create a stimulating sensory experience for infants.

This fun game introduces the concept of addition to children and nurtures their balancing skills.

The Blocks Balance set includes a platform with a round base and 10 shape balance blocks. The aim is for children to stack the shape blocks on the circular platform without the platform toppling over. Each shape balance block features a different weight which therefore affects the way the platform balances, or doesn't!

Both the ability to concentrate as well as hand-eye coordination are encouraged and strengthened.

Classic World products are ICTI certified and follow ISO-9001-2000 QMS and EN and ASTM international standards for toys.

Experience the timeless thrill of Jenga with this 55-piece set, a beloved classic that promises fun for all ages. Players strategically remove one block at a time from the tower's lower levels and carefully place it on top, creating a progressively taller and more unstable structure. The suspense builds with each move, culminating in the exhilarating challenge of preventing the tower from collapsing. Perfect for game nights and gatherings, Jenga tests dexterity and decision-making skills, making every game a memorable test of balance and nerve.

Introducing the Mideer Little Architect Set – a captivating building blocks set designed to ignite your child's creativity as a emerging city planner. This innovative set features charming wooden buildings, adorable cars, and a dedicated board for endless layout possibilities. The perfect starter kit, complete with a comprehensive instruction manual, ensures your little one can dive into the world of architectural imagination with ease. Unleash their creativity and watch as their tiny city comes to life!

Explore words about places kids love with the 100 Words About Places I Go™ bilingual learning book! Featuring age-appropriate words, this interactive book teaches about people and objects in 12 unique places in both English and Spanish. The school, the park, the farm, the amusement park and more locations can light up your child’s world and spur their imagination. Ten touch-sensitive locations on each page teach about words, colors and counting in the context of 12 unique places. Inspire toddlers and preschoolers who are ready to go places!

Introduce your little one to the wonderful world of music and rhythm with this professional style Halilit Tropical Tambourine.

Progressive puzzles from 3 to 5 pieces.

The pieces are larger, thicker and easier to handle: they stimulate attention as well as developing the psychomotility, curiosity and imagination.

Touch & Go features 1 button to activate engine sounds and propel the car forward.

Playtime gets wiggly and wobbly with Happy World™ Dance Dance Rainbow Worm from FriendsWithYou™ and Fisher-Price®! As baby sits up and bops this wobbly worm, her antenna lights up and she makes silly sounds, introducing your little one to cause and effect. Rainbow Worm’s bright colors, glowing lights and fun sounds engage and delight your baby’s developing senses while encouraging rewarding play.

Frankie is as fast as lightening with his powerful motor and realistic engine sounds.
With his daring driver Toby he’s always the winner on the race track.
Frankie’s magnetic hook can be used to mix and match with trailers from other products in the WOW World range.

Use this toy for sensory play with your little one or yourself as a stress reliever after a busy day
A softer, quieter version of bubble wrap that doesn’t have to be tossed after one use. It’s long-lasting and easy to take wherever you go.

Features
-Non-toxic
-Ideal gift for people of all ages
-Stress Reliever
-Sensory Play
-Interactive Game
-Reusable

Unlimited fun and Easy to Play
Simply press the bubble, it will make a slight popping sound, then turn it over and start again! This toy is long-lasting, reusable and washable.

Trending Toy
This popular gadget is a great sensory tool that you or your loved one will play with again and again. Since there are no loose or noisy parts, it can be used in cars, buses, aeroplanes, restaurants or schools. This popular fingertip fidget toy is a unique and novel stress-relieving sensory toy for you to relieve anxiety and stress.

Multiple Uses
Use as a stress reliever, have an interactive family night, do parent-child games, use as autistic exercises, assist in preventing brain degradation in the elderly and so much more. People of all ages can enjoy this toy. This toy can even be used as a coaster or even a frisbee – the uses are endless.

Reusable and Washable
This toy is made of high-quality silicone material, which is safe and non-toxic. If the toy should get dirty, just wash it.
Take this fidget toy with you wherever you go as a tool to pass the time or as a stress reliever. From children to adults, this new innovative toy is a must-have.

Junior and Senior Sensory Relief Toy
Made of high-quality silicone material, this sensory relief toy is BPA-free, soft, comfortable, wear-resistant, durable, and can be pressed repeatedly. This toy can not only teach but improve memory and cognitive skills.

Various styles and Colours
This push-pull bubble decompression sensory toy is available in either a circular or octagonal, shape that comes in 1 of 4 colours - Purple, Orange, Yellow and Green.

Bubble Game
This toy is not only a stress reliever but can also be used to play a game between 2-3 players.

How to Play?
1. Each player takes a turn to press any number of bubbles in a row (must be connected/in the same row)
2. The player who presses the last bubble – meaning the last bubble that can be played – is the loser.
3. Flip the toy over and start again. The player to win 3 out of 5 rounds is the winner.

A classic since 1953. Moves its head and ears and wags the tail.

This bright and colorful transport peg puzzle is the perfect size for little hands.

Your toddler will learn to role play and identify transportation vehicles, the sounds they make & their colors, as they match the puzzle pieces to the correct space on the board.

Classic World products are ICTI certified and follow ISO-9001-2000 QMS and EN and ASTM international standards for toys.

Who likes a challenge? This outer space themed building block and activity card game from Classic World uses inspiration from light projection concepts and spatial awareness providing hours of learning through play.

Children use their spatial thinking to construct the block formations according to the activity cards included. It requires players to construct and match both sides, creating a 3D effect.

The activity cards feature levels ranging from easy to difficult and will exercise children's spatial orientation and logical thinking abilities.

The Lamaze Flapping Fiona is a toy that your baby will love to see flapping her wings! Pull the clip to make her vibrant wings flap up and down for cause and effect play. Your baby can also pull on each leg to change the length for gross motor skill development, the clip lets you hook Fiona to strollers, carriers and changing bags to take her along for on-the-go fun.

About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development. Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently. The high quality, bright colors, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

The Lamaze Tug & Play Knot is perfect for little hands to grab, hold, pull and tug to build coordination and strength. Baby can explore lots of bright colours, fun sounds and different textures to stimulate all the senses. The vibrant knot includes a baby-safe mirror that helps teach self recognition and offers fun peek-a-boo play. Discover surprise crinkles, jingle sounds, and a squeaker to help stimulate baby's auditory development. The star-shaped teether and clacking rings are great for chewing. Includes a multi-purpose clip, designed to clip on to strollers or changing bags so it can travel everywhere with you. Lamaze brings moments to treasure for babies and parents, encouraging together time and independent daily discoveries.

About Lamaze Toys

Lamaze toys are designed to spark little triumphs at every stage of baby’s development. Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently. The high quality, bright colors, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

eeBoo's First Books for Little Ones Helping Board Book has simple, whimsical illustrations that help introduce values such as helping others, which are fundamental to family, friends, and socialization. Enjoy them with your child, and start a conversation about these essential principles from the very beginning!

Illustrated by Monika Forsberg.