Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

For those who could read between the lines, the censored news out of China was terrifying. But the president insisted there was nothing to worry about. Fortunately, we are still a nation of skeptics. Fortunately, there are those among us who study pandemics and are willing to look unflinchingly at worst-case scenarios.

Michael Lewis’s taut and brilliant nonfiction thriller pits a band of medical visionaries against the wall of ignorance that was the official response of the Trump administration to the outbreak of COVID-19. The characters you will meet in these pages are as fascinating as they are unexpected.

A thirteen-year-old girl’s science project on transmission of an airborne pathogen develops into a very grown-up model of disease control. A local public-health officer uses her worm’s-eye view to see what the CDC misses, and reveals great truths about American society. A secret team of dissenting doctors, nicknamed the Wolverines, has everything necessary to fight the pandemic: brilliant backgrounds, world-class labs, prior experience with the pandemic scares of bird flu and swine flu…everything, that is, except official permission to implement their work.

Michael Lewis is not shy about calling these people heroes for their refusal to follow directives that they know to be based on misinformation and bad science. Even the internet, as crucial as it is to their exchange of ideas, poses a risk to them. They never know for sure who else might be listening in.

Law of Persons, now in its seventh edition, has become a standard text on the South African law of persons. The book was first published in 1995, just after the dawn of South Africa’s first democratic dispensation. The book constitutes a general and fully referenced source on the law of persons, and reflects the transformation of the law of persons in line with the values entrenched in the Constitution of the Republic of South Africa, 1996, with specific reference to the Bill of Rights. The book’s systematic approach and comprehensive overview make it suitable as a textbook.

Trynie Boezaart (previously writing under the name CJ Davel) has authored Law of Persons since the book was first published. She is Professor Emeritus at the University of Pretoria, founder of the Centre for Child Law at the University of Pretoria, Director of the Centre for Child Law until 2008, and an Advocate of the High Court of South Africa. She has served as an Acting Judge in the High Court and was the Head of the Department of Private Law at the University of Pretoria for more than eight years. Furthermore, she enjoys international recognition for research in child law and the law of persons, has lectured extensively in the law of persons for more than three decades, and has published widely on numerous aspects of the law of persons and related fields.

There is already ample evidence that the new constitutional order has triggered an unprecedented flowering of South African jurisprudential debate. The aim of this book is to provide a sensitive and intuitive understanding of these debates. In addition, lecturers will be given an innovative approach to what has been previously regarded as a difficult, boring and irrelevant subject.

We have all been culturally programmed, whether we are aware of it or not. We are the sum total of our upbringings, life experiences, and cultures. These factors influence how we manage relationships and interact with other people around us. Yet, so many managers and leaders today underestimate the importance of diversity to personal & corporate success.

In Black Son White Mother, Human Resources experts Charlie Masala and Gail Vermeulen reveal how to manage diversity fairly and with confidence.

You will discover how to:

• Make diversity work for your organization
• Utilize people as a competitive business advantage
• Be aware of your own prejudices/biases and stereotyping that hinder your leadership success
• Become an inspirational leader by integrating intelligence, emotional intelligence, and social intelligence
• Embrace people from diverse backgrounds
• Tap into the positive power of diversity
• Accept that you need to move out of your own comfort zone where you are happiest, in order to grow

In a changing world, there has never been a more crucial tiime to understand and manage diversity. This book shows you how.

Where is South Africa going now? And where will South Africa be in five years’ time? Much has been written about the country’s past, but is enough thought being given to its future? Is South Africa in danger of again losing its way, given its pressing socio-economic challenges?

Prominent economist Raymond Parsons has drawn together a powerful collection of expert thinkers, economists and analysts who tackle these issues head on as well as offering timely solutions to several of South Africa’s most pressing problems, drawing key lessons from the past in crystallising what South Africa needs to do to create a better future.

After the so-called ‘lost decade’ under the Zuma administration, South Africans had high hopes that President Ramaphosa would deliver on his promise of a ‘new dawn’. Yet despite high expectations that the country would finally turn the corner and settle onto a path of stronger inclusive growth and better governance, socioeconomic conditions have deterioriated. Growth remains negligible, unemployment has worsened and the fiscus is under considerable strain. Will SA be able to break out of its present ‘growth trap’ without falling into a ‘debt trap’?

The country is also facing global headwinds in the form of volatile market conditions, shifting geopolitics, and a fast-changing and disruptive technological landscape which threatens to leave all but the most well-prepared behind. So how must the different strands of policy – ranging from purely economic issues to broader questions around education and the rule of law – now knit together to create a bigger, stronger and better SA economy in future?

If the vision of a well-functioning society is to be realised, policy uncertainty about the road ahead must be generally tackled at the highest level to facilitate job-rich growth. And business and civil society, in its turn, must take a long-term view of South Africa’s future and commit energy and resources to bringing about change which is both productive and transformational.

Recession, Recovery & Reform will offer compelling new insights into how South Africa can unlock its potential in the years ahead. The publication of this title a month ahead of the ANC policy conference in June 2020, at which President Ramaphosa’s political and economic ‘track record’ will be widely assessed, ensures it will be a must-read for all who are concerned about South Africa’s well-being and who are willing to believe that a ‘new dawn’ is indeed possible.

Eran Eyal had it all: a trendy New York apartment, a jet-set lifestyle and investors lining up to get in on his million-dollar cryptocurrency start-up, Shopin. He had come a long way from an ordinary middle-class childhood in Durban and the burgeoning tech start-up world of Cape Town.

But the New York authorities pounced in 2018, charged him with fraud and packed him off to Rikers Island. There began the gobsmacking unravelling of a scam that spanned investors across the globe and revealed that Eyal had built a house of cards involving fictitious products, clients and advisors for Shopin and his previous company, Springleap. As more than $40 million went up in smoke, the South African entrepreneur was exposed as an audacious fraudster determined to succeed at any cost – even if it meant spinning a web of  lies to do so.

“An age-old narrative about ego and flying too close to the sun as well as a modern version of greed in the tech world.” Michael Jordaan

“Eyal proves definitively that a thousand white lies can get you convicted of fraud. This book meticulously walks the reader though the start-up lies that ended in tears.” Nic Haralambous

The objective of the authors and publishers of SILKE: South African Income Tax 2018 is to provide a book that simplifies the understanding and application of tax legislation in a South African context for both students and general practitioners.

Please take note that, from this edition, SILKE: South African Income Tax 2018 will only be available in English.

As the coronavirus pandemic swept across the globe in recent months, many countries have had to implement strategies to fight the virus and keep its people safe. These strategies, particularly in the West, have not been as effective at keeping the numbers of infected people as low as the governments would have hoped.

Charles R Stith predicted the trajectory the virus would take as its spread progressed and developed a critical analysis of the western countries’ responses to the pandemic. He specifically focuses on South Africa’s response to the virus as it spearheads the surge of cases on the African continent.

The crisis has far reaching consequences that impacts the most vulnerable people in the country. A recent OXFAM report draws connections between the lockdown, to hunger, to deaths which confirms the statement Stith made at the beginning of the outbreak about how people would die of hunger as they lose their jobs, their ability to provide for their families and access to fresh foods.

Stith wrote this book in real time in response to the growth and spread of the coronavirus and analyses the results of South Africa’s response to it. He gives answers to the questions politicians should have been asking and gives his view of what Africa will require to recover

The stories of Naz Gool Ebrahim and District Six are intimately linked; in fact it is hard to imagine the one without the other.

As the niece of Cissie Gool, Naz came from fighting stock. Strong women with strong voices ran in the family. So when the Apartheid Government declared 'the District', a slum in 1966 and announced plans to flatten it, Naz wasn’t about to lose all that she held dear without a fight. She became the voice of the voiceless, both in South Africa and in the USA and was nominated as ‘Woman of the Year’. Naz combined her radical political activism with her roles as devoted wife and mother to six children. Up until the end of her life in 2005, she worked tirelessly to oppose the evil of racial segregation.

To her opponents, she was an indomitable adversary, but to her friends she was ‘Naz – Raz-a-ma-tazz’, a great lady who certainly knew how to tell a story and put on a good show.

Authentic and simple, this retelling of the Passover story in the Haggadah is designed to guide Passover participants through the Seder while educating them about the practice. Detailing the meaning of the ceremony in the past and present, the book also discusses the authenticity of the ceremony and the story, allowing those with little or no experience conducting a Seder to do so with confidence. A phonetic version of the Hebrew text is also included to aid those unfamiliar with Hebrew pronunciation.

Fully revised and updated according to the specific needs of your high attainers, with appropriate language and content. A wealth of questions in each of the text books challenge, reinforce and consolidate learning. The structures support a condensed two year Key Stage three and are ideal preparation for GCSEs or IGCSE. Practical Resource and Assessment Packs provide teachers with additional support for practical work, assessment, end of unit tests and extension work.

Dagboek Sonder Grense is 'n enige-jaar beplanner propvol inspirerende projekte wat jou kreatiwiteit vlerke sal gee.

Die pragtige hardeband publikasie bevat 'n bladsy vir elke dag van die jaar maar dit word nie aan 'n spesifieke weeksdag gekoppel nie. Die dagboek spog met bydraes deur skrywers soos Janine Bevolo-Manders, Dina Botha, Alta Cloete, Chantelle de Wet, Madelie Human, Sophia Kapp en Elsa Winckler, sowel as resepte van onder meer Koelsoem Kamalie & Flori Schrikker, Cass Abrahams, Annatjie Melck, Helen Schoer, Riana Scheepers en Sjef Snoekie. Daar is ook handwerk- en kunsvlytprojekte deur Christa Swanepoel, Thana Nel en Marlene Schoeman, sowel as woordraaisels en doodle-projekte deur XWord en Rina Burger.

Vroue kan tred hou met hul afsprake, vriende en familie se verjaarsdae, sowel as inkopielyste en wat om te maak vir aandete. Boonop is daar oorgenoeg spasie om hul oefenprogram te beplan en gebedslyste saam te stel.

"I don't like the dark," said Little Bear.
"What dark?" said Big Bear.
"The dark all around us," said Little Bear.
In this tender account of a sleepless night in the bear cave, Big Bear sets out with all his patience and understanding to show Little Bear that the dark is nothing to be afraid of. When all the lanterns in the cave aren't enough to quell Little Bear's troubled emotions, Big Bear offers--in a final loving gesture--nothing less than the bright yellow moon and the twinkling stars! More comforting than even the best of lullabies, this bedtime story is destined to become a classic.

This A4 undated planner has been carefully designed to be perfectly flexible to fit your lifestyle. Its uncluttered layout is guaranteed to:

• keep you focused and organized
• help you balance simplicity and structure
• keep you on track and enhance your productivity.

Tucker is a streetwise city mouse. He thought he'd seen it all. But he's never met a cricket before, which really isn't surprising, because, along with his friend Harry Cat, Tucker lives in the very heart of New York City--the Times Square subway station. Chester Cricket never intended to leave his Connecticut meadow. He'd be there still if he hadn't followed the entrancing aroma of liverwurst right into someone's picnic basket. Now, like any tourist in the city, he wants to look around. And he could not have found two better guides--and friends--than Tucker and Harry. The trio have many adventures--from taking in the sights and sounds of Broadway to escaping a smoky fire.
Chester makes a third friend, too. It is a boy, Mario, who rescues Chester from a dusty corner of the subway station and brings him to live in the safety of his parents' newsstand. He hopes at first to keep Chester as a pet, but Mario soon understands that the cricket is more than that. Because Chester has a hidden talent and no one--not even Chester himself--realizes that the little country cricket may just be able to teach even the toughest New Yorkers a thing or two. "The Cricket in Times Square" is a 1961 Newbery Honor Book.

In die laaste boek in die gewilde trilogie begin Lehandi se matriekjaar slegter as ’n rugbywedstryd wat uitgereen het. Haar ma is verloof en Prissie die Vissie is saam met haar strooimeisie. En dit terwyl Lehandi alweer single is. Boonop het die nerd Peyton van vakansie af teruggekom met spiere en kontaklense. En alles verander skielik handomkeer, 180 grade in die verkeerde rigting, wanneer haar vorige BFF Reqita weer terugstap in haar lewe in.

Does God exist? What caused the big bang? What is our purpose in life? Why does pain and suffering exist? Does science free us from religion? Which ‘god’ is the real ‘God’?

Deluded Gods is unique in the simple and concise manner in which it answers some of mankind’s age old questions. The reader is taken on a journey of discovery and is made to lay aside all presuppositions as they venture from the miniscule realm of quantum particles to the vast expanse of astrophysics. From start to end, the book is an exciting journey of discovery which leads to bold and interesting conclusions.

Whilst this book is written from a Christian perspective, it is respectful and considerate to all worldviews. Anyone with an open mind will be challenged to question their unconscious biasness and presuppositions.

The ultimate Jedi Master from Star Wars is also the perfect totem for wisdom in all of life's pursuits. Having explored the galaxy and studied the Force for hundreds of years, Yoda has passed on his knowledge of the Jedi arts to generations of the galaxy's greatest heroes. Now you can have your own Yoda sensei in your life!

This one-of-a-kind, hand-painted mini-figurine Yoda statue comes with a customizable galactic display stand, a booklet of Yoda's most inspirational musings alongside full-color illustrations, and a sheet of removable stickers of select quotes.

Perfect for the office, mantle, bedside table, or anywhere else the Force might come in handy.

Colleen Higgs launched Modjaji Books, the first publishing house for southern African women writers, in 2007. Her first collection of poetry, Halfborn Woman, was published in 2004. She lives in Cape Town with her partner and her daughter.

William Morris is well known for his unmistakable tapestries, furniture, fabrics, wall paper and even stained glass. His work has now been used for over 150 years on many more decorative as well as functional products. The William Morris Playing Card Set features two standard size decks of playing cards in the famous Celandine and Seaweed designs. Each deck is in its own colorful box for safe keeping and the 2 sets are packaged in a keepsake drawer box. - Size: 4.25 x 5.75" - Includes: 2 Decks of 52 cards

Brandon Stanton’s Humans is a book that connects readers as global citizens at a time when erecting more borders is the order of the day. It shows us the entire world, one story at a time…

Brandon Stanton’s Humans – his most moving and compelling book to date – shows us the world. After five years of traveling the globe, the creator of Humans of New York brings people from all parts of the world into a conversation with readers. He ignores borders, chronicles lives and shows us the faces of the world as he saw them. His travels took him from London, Paris and Rome to Iraq, Dubai, Ukraine, Pakistan, Jordan, Uganda, Vietnam, Israel and every other place in between. His interviews go deeper than before. His chronicling of peoples’ lives shows the experience of a writer who has traveled widely and thought deeply about the state of our world.

Including hundreds of photos and stories of the people he met and talked with in over forty countries, Humans is classic Brandon Stanton – a fully color illustrated book that includes many photos and stories never seen before. For the first time for a HONY title, Humans will contain several of the essays Brandon’s posted online which have been read, loved and enthusiastically shared by his followers.

Rose Gold Watts believed she was sick for eighteen years. She thought she needed the feeding tube, the surgeries, the wheelchair. Turns out her mother is a really good liar.

After five years in prison, Patty Watts is finally free. All she wants is to put old grievances behind her, reconcile with the daughter who testified against her - and care for her new infant grandson. When Rose Gold agrees to have Patty move in, it seems their relationship is truly on the mend. And she has waited such a long time for her mother to come home. But is she still the pliable young girl she once was? And is Patty still as keen on settling an old score?

Because if mothers never forget then daughters never forgive.

A gripping tale of obsession, reconciliation and revenge from an incredible new talent.

From the New York Times bestselling author of I'm Judging You, a hilarious and transformational book about how to tackle fear--that everlasting hater--and audaciously step into lives, careers, and legacies that go beyond even our wildest dreams

Luvvie Ajayi Jones is known for her trademark wit, warmth, and perpetual truth-telling. But even she's been challenged by the enemy of progress known as fear. She was once afraid to call herself a writer, and nearly skipped out on doing a TED talk that changed her life because of imposter syndrome. As she shares in Professional Troublemaker, she's not alone.

We're all afraid. We're afraid of asking for what we want because we're afraid of hearing "no." We're afraid of being different, of being too much or not enough. We're afraid of leaving behind the known for the unknown. But in order to do the things that will truly, meaningfully change our lives, we have to become professional troublemakers: people who are committed to not letting fear talk them out of the things they need to do or say to live free.

With humor and honesty, and guided by the influence of her professional troublemaking Nigerian grandmother, Funmilayo Faloyin, Luvvie walks us through what we must get right within ourselves before we can do the things that scare us; how to use our voice for a greater good; and how to put movement to the voice we've been silencing--because truth-telling is a muscle.

The point is not to be fearless, but to know we are afraid and charge forward regardless. It is to recognize that the things we must do are more significant than our fears. This book is about how to live boldly in spite of all the reasons we have to cower. Let's go!