Marketing Value Chain (Paperback)

Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	December 2018
Editors:	K.M. Makhitha
Dimensions:	245 x 165 x 10mm (L x W x T)
Format:	Paperback
Pages:	224
ISBN-13:	978-1-4851-2932-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Marketing
LSN:	1-4851-2932-X
Barcode:	9781485129325

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!