For undergraduate and graduate Management Information Systems courses. An in-depth exploration of how businesses successfully manage information In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives. Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In this new edition, students will find the most up-to-date, relevant information about information systems used by today's businesses-capturing students' attention no matter their industry or vertical of interest. With the help of this text, students will build skills sought after in today's workplace. Later on, they will be able to understand, participate in, and eventually lead management discussions and drive decisions about their firm's information systems. Personalize Learning with MyMISLab MyMISLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For MBA or senior level undergraduate supply chain management courses. A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at Northwestern University's Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The Sixth Edition weaves in compelling case study examples, providing students with clear insight into how good supply chain management offers a competitive advantage. On the flip side, students also learn the dangers of poor supply chain management, and how it can damage an organization's overall health and performance. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. By the end of the course, students will walk away with a deep understanding of supply chains and a firm grasp on the practical managerial levers to pull in order to improve supply chain performance.

Appropriate for courses in Knowledge Management. Thoroughly revised to reflect today's latest tools, technologies, and best practices, this hands-on guide walks students through the development of a state-of-the-art enterprise Knowledge Management Platform that can leverage a company's existing investments in intranets, data warehousing, data mining, groupware, and other technologies. It offers a complete roadmap for building KM systems incrementally-with each step delivering new business value, and seamlessly building on the work that preceded it. Students gain hands-on experience by through their own KM projects.

The aim of this book is to equip any person working in an office environment with the basic knowledge, skills and attitudes to communicate effectively in the administrative and office environment. Communication is the basis of all relationships. All business matters depend on the exchange of information, and the success of the organisation's performance depends on the effective exchange of this information.

Basics of entrepreneurship is a theoretical as well as practical guide to how to develop business ideas to establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors aim to: Provide a comprehensive introduction to the world of business and its most important role-player - the entrepreneur, explain basic business concepts to ensure understanding of the business environment and business in general, illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship, demonstrate the steps in the entrepreneurial process - the feasibility study, the viability assessment and the development of a business plan. The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing. The authors use an accessible approach to guide readers to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to research business ideas thoroughly to ensure profitability.

The advent of the electronic age has brought many changes to the world of marketing and sales. New methods of selling and communicating with customers are invented virtually on a daily basis. And the use of social media is placing new demands on marketers and sales managers around the world. Despite this upheaval, retailers and marketers believe that personal selling as practised over the past decades is here to stay - although it should be adapted to incorporate technological developments. There will however always be a place for the age-old art of person-to-person communication between a salesperson and a prospective customer. In this third edition of Personal Selling, the authors outline the key steps in the selling process that leads to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, the book seeks to explain the role and place of personal selling, the impact it has on the economy, and how it ties in with marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.

No business exists in a vacuum - it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these dynamic challenges and opportunities, a business should be proactive and adaptive - not just at an operational level, but at a functional and strategic level as well. Business management: a contemporary approach focuses specifically on the functions of the organisation and how to respond to changes in the micro-, market-, and macro-environment. The book orientates the reader with an introduction into the field of business management, followed by general management principles applicable to any business manager. The book goes on to cover the various functions of the organisation: financial management; credit management; information management; public relations; operations management; marketing management; human resource management; and, lastly, purchasing management in supply chain management.

An invaluable resource for entrepreneurs setting up their own businesses, this book provides a clear explanation of the way in which distribution coordinates the activities of the producer or manufacturer and various intermediaries in order to make the product or service available to customers at the right place, at the right time, and in the right quantity. Key features include case studies of actual businesses, chapter summaries and self-assessment questions, and informative graphs and tables. In this edition, topics include: the definition of distribution, the evolution of the South African distribution system, supply chain, channel design, logistics management, and electronic marketing channels, among others.

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.* Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies, * Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. * Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard. Hill draws upon his experience to deliver a complete solution-print and digital-for instructors & students by being: Integrated - Progression of Topics Application Rich - Strong on Strategy Current - Thought Provoking Relevant - Actual Practice of International Business

Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses the business needs and then addresses the technology that supports those needs. Business Driven Technology 6e offers you the flexibility to customize your course according to your needs and the needs of your students by covering only essential concepts and topics in the five core units with 20 chapters, while providing additional in-depth coverage in the 20 business and the 12 technology plug-ins. Business Driven Technology 6e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course! Plug-ins are fully developed modules of text that include student learning outcomes, case studies, business vignettes, and end-of-chapter material such as key terms, individual and group questions and projects, and case study exercises. We realise that instructors today require the ability to cover a blended mix of topics in their courses. While some instructors like to focus on networks and infrastructure throughout their course, others choose to focus on ethics and security. Business Driven Technology was developed to easily adapt to your needs. Each chapter and plug-in is independent so you can: Cover any or all of the chapters as they suit your purpose. Cover any or all of the business plug-ins as they suit your purpose. Cover any or all of the technology plug-ins as they suit your purpose. Cover the plug-ins in any order you wish.

Why do ethics make business sense? What is the social responsibility of business? What is the role of ethics within corporate governance? How should organisations manage ethics from within? Business Ethics fifth edition is suitable for BCom students following courses in ethics, and can also be used for graduate or postgraduate modules in business management and human resource management. Given the growing emphasis on corporate governance, the book is also of relevance to business ethics practitioners as it addresses key ethical issues affecting corporations in the twenty-first century. Business Ethics tracks global developments in areas such as corporate ethical culture and highlights the relevance thereof within the southern African context.

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.

As the primary focus of the global economy has moved from agriculture to manufacturing to services-dominated economies, the realisation that 'we are all in services' has finally dawned. Services marketing has developed, as a result, and is now a well-established sub-discipline of marketing, with its own theories and body of knowledge.

This volume deals with the unique difficulties of marketing what is essentially an intangible entity and focuses on the most contemporary debates, research and managerial demands in this very challenging business domain. This second edition offers new case studies from contemporary business situations, where consumers are highly informed and discriminating.

These real world examples illustrate how service providers should refine their marketing approach and practice in order to remain competitive in the global market.

This second edition addresses the evolving skills development landscape, which has profound implications for training and development in the workplace.

It offers a sound theoretical and practical framework for both experienced professionals and those new to the outcomes-based, occupation-directed and work-based approach to workplace learning design.

Companies and other business structures in South Africa, third edition, offers a clear and practical introduction to the law relating to companies, close corporations, business trusts, partnerships and financial markets. The third edition is comprehensively revised and updated to offer deeper explanation and analysis, and to address the recent developments in the field: The text discusses recent cases in which the Companies act 71 of 2008 has been applied, analysing the insights and common law developments which arise from these cases; an entirely new chapter on corporate finance addresses the subject matter in a multifaceted way, bringing together legal, accounting and management accounting perspectives; the text now provides a new chapter which addresses the winding up and deregistration of companies; following the repeal of the Securities services act 36 of 2004, the text offers comprehensive guidance relating to the recently promulgated Financial markets act 19 of 2012, and discusses the impact of this new legislation within the context of insider trading and financial markets. The text offers a clear pedagogical structure, which includes a comprehensive glossary of terms. This framework supports learning and develops independent, critical and reflective engagement with the subject matter. An expanded test bank and PowerPoint slide presentation complement the text, and are available to lecturers to support teaching. Companies and other business structures in South Africa is eminently suitable as a core text for students who are studying company law as a module of the BCom, BCompt, BAcc (Accounting) programmes, or of the LLB degree. It may also be a useful resource for post-graduate students, and for legal practitioners wishing to clarify new or foundational principles of the field. Companies and other business structures in South Africa complies with the competency framework for commercial law as indicated in the SAICA education requirements for part 1 of the qualifying examination.

As the general public has become more aware of pricing and the pricing actions of organisations in recent years, the focus on pricing as a marketing decision area has intensified. Price management introduces the fundamental principles of pricing in a clear, accessible manner. The approach is that pricing is a long-term decision that must be made in a thorough and systematic way. Businesses should adopt a proactive approach to pricing in order for them to achieve their marketing and organisational goals.

In today's competitive milieu, the product function along with continuous product innovation, are critical parameters for a company's success. Product Management provides its readers with the insight to ultimately design customer-centric products that fit the exact needs of an individual customer. This introductory book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many product-related issues that challenge management, be it in South Africa or elsewhere in the world. The text covers topics such as competitive product targeting, positioning, product management strategies, metrics and various other issues. Product management recognises that the responsibility of a product manager is to integrate the various segments of a business into a strategically focused whole, maximising the value of a product by coordinating its production with an understanding of the market's and the customers' needs. A product manager must oversee all aspects of a product line in order to deliver superior customer satisfaction while simultaneously providing a long-term competitive advantage for the company.

The Ninth Edition of Management Information Systems for the Information Age provides you the ultimate in flexibility to tailor content to the exact needs for your MIS or IT course. The nine chapters and thirteen Extended Learning Modules may be presented in logical sequence, or you may choose your own mix of technical topics and business/managerial topics. Chapters cover what instructors want students to know about MIS while Extended Learning Modules (XLMs) show students what they can do with MIS. A contemporary writing style and a wealth of examples engage students in the content. Arranged with chapter opening cases that highlight how an organization has successfully implemented many of the chapter's concepts and chapter closing cases that help students apply what they just learned gives students the hands-on knowledge that is applicable in both their personal and professional experiences.

Develop a solid understanding of purchasing, operations, logistics, and integration with the strong supply chain management focus found in Wisner/Tan/Leong's SUPPLY CHAIN MANAGEMENT, 3e, International Edition. This unique edition presents extensive content not covered in other books. An expansive approach guides readers through the management stages of each supply chain activity while addressing real-world concerns related to the global supply chain. Readers follow the natural flow through the supply chain with one of the most balanced supply chain management approaches available. Well-organized chapters and numerous new cases demonstrate practical applications of supply chain management in today's workplace, while intriguing profiles build on topics and ensure that readers cover today's most important contemporary supply issues in depth.

This new second edition of Focus on Operational Management discusses first-line managers and supervisors' management principles from a general management perspective. Focus on operational management 2nd edition acknowledges that all levels of management must be part of strategic management, but that responsibilities differ at various levels of management. Top management is responsible for all the management functions of an organisation, while senior/middle management is responsible for implementing top management's strategic goals and strategies. First-line managers and supervisors (operational managers) must implement senior/middle management's tactical objectives and strategies. To achieve these goals, first-line managers and supervisors need to manage operational goals and objectives.

Finance is the life-blood of an enterprise and sound financial management is critical to the ongoing health and vitality of an enterprise - even the best companies can go out of business because of poor financial management. In Basic Financial Management the authors address the major elements and principles of sound financial management in an easily understandable and practical way, from basic accounting and financial statements to business statistics. The book opens with an introduction to financial management for marketing managers. The examination and analysis of basic accounting and financial statements that follow, use exercises and practical examples to reinforce the various financial concepts. The authors then investigate the capital requirements of an enterprise and discuss various ways of financing these requirements. Diagrams and graphs explain the important concept of financial break-even analysis. The book also considers different types of business budgets and shows how to manage credit and stock/inventory. It concludes with a detailed discussion on the increasingly important subject of business statistics.

Organizational Behavior by Fred Luthans was one of the first mainstream organizational behavior texts on the market and continues the tradition of being the most current and up-to-date researched text today. Well-known author Fred Luthans is the 5th most prolific Publisher in Academy of Management Journals and a senior research scientist with the Gallup Organization, who continues to do research in the organizational behavior area. The Twelfth Edition of Organizational Behavior is ideal for instructors who take a research-based and conceptual approach to their OB course.

A comprehensive look at the equity valuation process

With the "Second Edition" of "Equity Asset Valuation, " the distinguished team of Jerald Pinto, Elaine Henry, Thomas Robinson, and John Stowe, fully update information associated with this important discipline. Blending theory with practice, they detail the contemporary techniques used to determine the intrinsic value of an equity security, and show you how to successfully apply these techniques in both foreign and domestic markets.

Unlike alternative works in this field, the "Second Edition" of "Equity Asset Valuation" clearly integrates finance and accounting concepts into the discussion-providing the evenness of subject matter treatment, consistency of notation, and continuity of topic coverage that is so critical to the learning process.Addresses essential issues in this arena, including the equity valuation process, discounted dividend valuation, free cash flow valuation, and residual income valuationEach author brings his own unique experiences and perspectives to the equity analysis processDistills the knowledge, skills, and abilities you need to succeed in today's fast-paced financial environmentCompanion Workbook also available

Valuable for classroom study, self-study, and general reference, this book contains clear, example-driven coverage of many of today's most important valuation issues.