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Books > Business & Economics > Economics
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Business Management - A Contemporary Approach (Paperback, 2nd ed)
Loot Price: R632
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Business Management - A Contemporary Approach (Paperback, 2nd ed)
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No business exists in a vacuum - it is impacted on by a constantly
evolving world which presents new challenges and opportunities
every day. To cope with these dynamic challenges and opportunities,
a business should be proactive and adaptive - not just at an
operational level, but at a functional and strategic level as well.
Business management: a contemporary approach focuses specifically
on the functions of the organisation and how to respond to changes
in the micro-, market-, and macro-environment. The book orientates
the reader with an introduction into the field of business
management, followed by general management principles applicable to
any business manager. The book goes on to cover the various
functions of the organisation: financial management; credit
management; information management; public relations; operations
management; marketing management; human resource management; and,
lastly, purchasing management in supply chain management.
General
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