Basics of entrepreneurship is a theoretical as well as practical
guide to how to develop business ideas to establish an enterprise.
Drawing on their personal experience as entrepreneurs, business
advisors and subject specialists, the authors aim to: Provide a
comprehensive introduction to the world of business and its most
important role-player - the entrepreneur, explain basic business
concepts to ensure understanding of the business environment and
business in general, illustrate what successful entrepreneurs do
and what contributes to successful entrepreneurship, demonstrate
the steps in the entrepreneurial process - the feasibility study,
the viability assessment and the development of a business plan.
The most important and essential business management functions
relevant to a start-up and new business are addressed in this book.
These include: marketing, finance, operations, human resources and
purchasing. The authors use an accessible approach to guide readers
to be positive yet critical, creative yet practical in their search
for business ideas, and ultimately to research business ideas
thoroughly to ensure profitability.
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Tue, 15 Aug 2017 | Review by: Masebole M
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