Basics Of Entrepreneurship (Paperback, 3rd ed)

Basics of entrepreneurship is a theoretical as well as practical guide to how to develop business ideas to establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors aim to: Provide a comprehensive introduction to the world of business and its most important role-player - the entrepreneur, explain basic business concepts to ensure understanding of the business environment and business in general, illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship, demonstrate the steps in the entrepreneurial process - the feasibility study, the viability assessment and the development of a business plan. The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing. The authors use an accessible approach to guide readers to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to research business ideas thoroughly to ensure profitability.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	February 2015
Authors:	C. Nieuwenhuizen
Dimensions:	245 x 167 x 22mm (L x W x T)
Format:	Paperback
Pages:	350
Edition:	3rd ed
ISBN-13:	978-1-4851-0254-0
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Economics Books > Academic & Education > Varsity Textbooks > Management Promotions Books > Academic & Education > UNISA > Business & Economics Books > Academic & Education > UNISA > Business Management Books > Academic & Education > UNISA > Economics Books > Academic & Education > UNISA > Management
LSN:	1-4851-0254-5
Barcode:	9781485102540
Course Code:	SMME01K • PESB025 • PESB036 • PESB014 • PESB048

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Entrepreneurship

Tue, 15 Aug 2017 | Review by: Masebole M.

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