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Books > Business & Economics > Business & management > Management of specific areas

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Price Management (Paperback) Loot Price: R362
Discovery Miles 3 620
You Save: R49 (12%)

Price Management (Paperback)

R. Machado

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List price R411 Loot Price R362 Discovery Miles 3 620 You Save R49 (12%)

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As the general public has become more aware of pricing and the pricing actions of organisations in recent years, the focus on pricing as a marketing decision area has intensified. Price management introduces the fundamental principles of pricing in a clear, accessible manner. The approach is that pricing is a long-term decision that must be made in a thorough and systematic way. Businesses should adopt a proactive approach to pricing in order for them to achieve their marketing and organisational goals.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: 2013
First published: May 2013
Authors: R. Machado
Dimensions: 244 x 169 x 10mm (L x W x T)
Format: Paperback
Pages: 160
ISBN-13: 978-0-7021-9789-5
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > UNISA > Economics
Books > Academic & Education > UNISA > Marketing
LSN: 0-7021-9789-0
Barcode: 9780702197895
Course Code: MNM2609

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