Price Management (Paperback)

As the general public has become more aware of pricing and the pricing actions of organisations in recent years, the focus on pricing as a marketing decision area has intensified. Price management introduces the fundamental principles of pricing in a clear, accessible manner. The approach is that pricing is a long-term decision that must be made in a thorough and systematic way. Businesses should adopt a proactive approach to pricing in order for them to achieve their marketing and organisational goals.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	2013
First published:	May 2013
Authors:	R. Machado
Dimensions:	244 x 169 x 10mm (L x W x T)
Format:	Paperback
Pages:	160
ISBN-13:	978-0-7021-9789-5
Categories:	Books > Business & Economics > Business & management > Management of specific areas > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Economics Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > UNISA > Business & Economics Books > Academic & Education > UNISA > Business Management Books > Academic & Education > UNISA > Economics Books > Academic & Education > UNISA > Marketing
LSN:	0-7021-9789-0
Barcode:	9780702197895
Course Code:	MNM2609

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