Everyday consumers buy into the concept of brands and their associated meanings--the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to "brand equity," the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics.
The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world.
The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

"Understanding Complex Urban Systems" takes as its point of departure the insight that the challenges of global urbanization and the complexity of urban systems cannot be understood let alone managed by sectoral and disciplinary approaches alone. But while there has recently been significant progress in broadening and refining the methodologies for the quantitative modeling of complex urban systems, in deepening the theoretical understanding of cities as complex systems, or in illuminating the implications for urban planning, there is still a lack of well-founded conceptual thinking on the methodological foundations and the strategies of modeling urban complexity across the disciplines.

Bringing together experts from the fields of urban and spatial planning, ecology, urban geography, real estate analysis, organizational cybernetics, stochastic optimization, and literary studies, as well as specialists in various systems approaches and in transdisciplinary methodologies of urban analysis, the volume seeks to advance the discussion on multidisciplinary approaches to urban modeling. While engaging with the state of the art in their respective fields, the contributions are specifically written for both experts from a broad range of disciplines as well as for urban practitioners who feel the need for new approaches given the uncertainty of current developments.

Simulation of ODE/PDE Models with MATLAB(r), OCTAVE and SCILAB shows the reader how to exploit a fuller array of numerical methods for the analysis of complex scientific and engineering systems than is conventionally employed. The book is dedicated to numerical simulation of distributed parameter systems described by mixed systems of algebraic equations, ordinary differential equations (ODEs) and partial differential equations (PDEs). Special attention is paid to the numerical method of lines (MOL), a popular approach to the solution of time-dependent PDEs, which proceeds in two basic steps: spatial discretization and time integration.

Besides conventional finite-difference and element techniques, more advanced spatial-approximation methods are examined in some detail, including nonoscillatory schemes and adaptive-grid approaches. A MOL toolbox has been developed within MATLAB(r)/OCTAVE/SCILAB. In addition to a set of spatial approximations and time integrators, this toolbox includes a collection of application examples, in specific areas, which can serve as templates for developing new programs.

Simulation of ODE/PDE Models with MATLAB(r), OCTAVE and SCILAB provides a practical introduction to some advanced computational techniques for dynamic system simulation, supported by many worked examples in the text, and a collection of codes available for download from the book s page at www.springer.com. This text is suitable for self-study by practicing scientists and engineers and as a final-year undergraduate course or at the graduate level.

The book reports on advanced theories and methods in two related engineering fields: electrical and electronic engineering, and communications engineering and computing. It highlights areas of global and growing importance, such as renewable energy, power systems, mobile communications, security and the Internet of Things (IoT). The contributions cover a number of current research issues, including smart grids, photovoltaic systems, wireless power transfer, signal processing, 4G and 5G technologies, IoT applications, mobile cloud computing and many more. Based on the proceedings of the first International Conference on Emerging Trends in Electrical, Electronic and Communications Engineering (ELECOM 2016), held in Voila Bagatelle, Mauritius from November 25 to 27, 2016, the book provides graduate students, researchers and professionals with a snapshot of the state-of-the-art and a source of new ideas for future research and collaborations.

Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.

In this book, Fattorello addresses the differences between contingent and non-contingent information. The theory is translated into English for the first time and is contextualized and put into a historical framework by Prof. Ragnetti's additional text.

This edited two-volume collection presents the most interesting and compelling articles pertaining to the formulation of research methods used to study information systems from the 30-year publication history of the Journal of Information Technology .

Although journalism has always been an important vehicle of collective memory, it has been neglected in discussions about how memory works. This fascinating book aims to correct that disjuncture, by tracking the ways in which journalism and shared memory mutually support, undermine, repair and challenge each other. How is journalism's address to memory different from that of other institutions? What would the study of memory look like without journalism? And how would our understanding of journalism fall short without paying attention to memory? Bringing together leading scholars in journalism and memory studies, this collection makes explicit the longstanding and complicated role that journalism has played in keeping the past alive. From anniversary issues and media retrospectives to simple verbal and visual analogies connecting past and present, journalism incorporates an address to earlier times across the wide array of its conventions and practices. How it does so and which triumphs and problems ensue in our understanding of collective memory constitute the charter of this volume.

Hermann Haken (born 1927) is one of the "fathers" of the quantum-mechanical laser theory, formulated between 1962 and 1966, in strong competition with American researchers. Later on, he created Synergetics, the science of cooperation in multicomponent systems. The book concentrates on the development of his scientific work during the first thirty-five years of his career. In 1970 he and his doctoral student Robert Graham were able to show that the laser is an example of a nonlinear system far from thermal equilibrium that shows a phase-transition like behavior. Subsequently, this insight opened the way for the formulation of Synergetics. Synergetics is able to explain, how very large systems show the phenomenon of self-organization that can be mathematically described by only very few order parameters. The results of Haken's research were published in two seminal books Synergetics (1977) and Advanced Synergetics (1983). After the year 1985 Haken concentrated his research on the macroscopic foundation of Synergetics. This led him towards the application of synergetic principles in medicine, cognitive research and, finally, in psychology. A comprehensive bibliography of Hermann Haken's publications (nearly 600 numbers) is included in the book.

Providing an introduction to stochastic optimal control in infinite dimension, this book gives a complete account of the theory of second-order HJB equations in infinite-dimensional Hilbert spaces, focusing on its applicability to associated stochastic optimal control problems. It features a general introduction to optimal stochastic control, including basic results (e.g. the dynamic programming principle) with proofs, and provides examples of applications. A complete and up-to-date exposition of the existing theory of viscosity solutions and regular solutions of second-order HJB equations in Hilbert spaces is given, together with an extensive survey of other methods, with a full bibliography. In particular, Chapter 6, written by M. Fuhrman and G. Tessitore, surveys the theory of regular solutions of HJB equations arising in infinite-dimensional stochastic control, via BSDEs. The book is of interest to both pure and applied researchers working in the control theory of stochastic PDEs, and in PDEs in infinite dimension. Readers from other fields who want to learn the basic theory will also find it useful. The prerequisites are: standard functional analysis, the theory of semigroups of operators and its use in the study of PDEs, some knowledge of the dynamic programming approach to stochastic optimal control problems in finite dimension, and the basics of stochastic analysis and stochastic equations in infinite-dimensional spaces.

In recent years, poetry and video games have begun talking to - and taking from - one another in earnest. Poets, ever in pursuit of meaning, now draw inspiration from digital-interactive fantasy worlds, while video game developers aim to enrich their creations by imbuing them with poetic depth. This book investigates the phenomena of poem-game hybrids and other forms of poetic-ludic interplay, making use of both a multidisciplinary critical approach and the author's own experiments in building and testing hybrid artefacts. What emerges is the suggestion of a future where reading and playing are no longer seen as separate endeavours, where the quests for sensory pleasure and philosophic insight are one and the same.

This compact monograph is focused on disturbance attenuation in nonsmooth dynamic systems, developing an H approach in the nonsmooth setting. Similar to the standard nonlinear H approach, the proposed nonsmooth design guarantees both the internal asymptotic stability of a nominal closed-loop system and the dissipativity inequality, which states that the size of an error signal is uniformly bounded with respect to the worst-case size of an external disturbance signal. This guarantee is achieved by constructing an energy or storage function that satisfies the dissipativity inequality and is then utilized as a Lyapunov function to ensure the internal stability requirements. Advanced H Control is unique in the literature for its treatment of disturbance attenuation in nonsmooth systems. It synthesizes various tools, including Hamilton-Jacobi-Isaacs partial differential inequalities as well as Linear Matrix Inequalities. Along with the finite-dimensional treatment, the synthesis is extended to infinite-dimensional setting, involving time-delay and distributed parameter systems. To help illustrate this synthesis, the book focuses on electromechanical applications with nonsmooth phenomena caused by dry friction, backlash, and sampled-data measurements. Special attention is devoted to implementation issues. Requiring familiarity with nonlinear systems theory, this book will be accessible to g raduate students interested in systems analysis and design, and is a welcome addition to the literature for researchers and practitioners in these areas.

For decades, Germany has been shaped and reshaped by the sounds of popular music-whether viewed as uniquely German or an ideological invader from abroad. This collected volume brings together leading figures in the field of German Studies, popular music studies, and cultural studies at large to survey the sociopolitical impact of music on conceptions of the German state and national identity, gender and sexuality, and transnational cultural production and consumption, expanding on the ways in which sounds, technologies, media practices, and exchanges of popular music provide a unique glimpse into the cultural dynamics of postwar Germany.

Spanish comics represent an exciting and diverse field, yet one that is often overlooked outside of Spain. Spanish Comics offers an overview on contemporary scholarship on Spanish comics, focusing on a wide range of comics dating from the Francoist dictatorship, 1939-1975; the Political Transition, 1970-1985; and Democratic Spain since the early 1980s including the emergence of the graphic novel in 2000. Touching on themes of memory, gender, regional identities, and history, the chapters in this collection demonstrate the historical and cultural significance of Spanish comics.

Why do we still read and discuss Chaucer? The answer may be simple: he is fun, and he challenges our intelligence and questions our certainties. This collected volume represents an homage to a toweringly great poet, as well as an acknowledgement of the intellectual excitement, challenges, and pleasure that readers owe to him as even today, his poems have the capacity to change the way we engage with fundamental questions of knowledge, understanding, and beauty.

This intriguing volume examines how the small group communication of Presidents Kennedy and Johnson and their key advisors influenced the decisions to escalate the war in Vietnam from January 1961 to July 1965. Using an historical-critical research method, Moya Ann Ball traces the Vietnam decisions from the combative rhetoric of Kennedy's presidential campaign through the creation of a small group communication culture in the Kennedy administration, which, sustained and reinforced in the Johnson administration, became the motivating force behind the decisions to overtly escalate the war in July 1965. Ball asserts that this small group communication culture was formed by the convergence of such characteristics as the decision-making group's assembly effect, the group's reaction to situational demands, the sharing of dramatic communication, and normative behavior. The analysis is based on primary sources (many of them declassified through the author's efforts) from the Kennedy and Johnson Libraries, and on correspondence and interviews with advisors such as McGeorge Bundy, Robert S. McNamara, Walt W. Rostow, Dean Rusk, and James C. Thomson. Contrary to current literature, Ball uncovers that: Kennedy was not the "natural leader" of the Vietnam decision-making group, but became the leader in death that he had not been in life; the decision makers' communication rooted them rhetorically to a combat position from which it seemed impossible to move; Johnson stalled on overt action in Vietnam and, rather than leading his advisors, was led by them; and the decisions to escalate the war emerged in a "context of discovery" in the Kennedy administration and then were rationalized in a "context ofjustification" in the Johnson administration. Vietnam-on-the-Potomac will prove invaluable to communication specialists, political scientists, and historians.

In a comparison of communication in the U.S. presidential primaries of the twentieth century, Kendall examines the role of the candidates and the media during the period of primary elections. Drawing upon information from a broad array of sources, Kendall uncovers communication patterns that transcend time regarding political image, horse race coverage, and negative campaigning. She takes a strong communication perspective, arguing that the verbal context of the presidential primaries is an important factor overlooked in traditional studies. Topics covered include the effect of party rules on communication, the role of speeches and debates, the role of political advertising, and the media's construction of the primaries in the pre- television era and the age of television. Kendall examines the 1996 primaries in light of patterns discovered in earlier years, and she makes predictions and recommendations regarding the 2000 primaries. With its century-wide scope and the variety of research methods used, the book will be of considerable value to researchers, scholars, journalists and students involved with political communication and American presidential elections.

This volume brings together Northrop Frye's criticism on twentieth-century literature, a body of work produced over almost sixty years. Including Frye's incisive book, T.S. Eliot, as well as his discussions of writers such as James Joyce, W.B. Yeats, Wallace Stevens, and George Orwell, the volume also contains a recently discovered review of C.G. Jung's book on the synchronicity principle and a previously unpublished introduction to a twentieth-century literature anthology. Frye's insightful commentaries demonstrate definitively that he was as astute a critic of the literature of his own time as he was of the literature of earlier periods.

Glen Robert Gill's substantial introduction delineates the development of Frye's criticism on twentieth-century literature, puts it in historical and cultural context, and relates it to his overarching theory of literature. This volume in Frye's Collected Works is indispensible not only for readers of Frye's work but for all scholars and students of twentieth-century literature.

This volume is devoted to innovation with a special focus on its two sides, namely creation and destruction, and on its role in the evolution of capitalist economies. The first part of the book looks at innovation and its effects on economic performance, addressing issues of motives, behavioral rules under uncertainty, actor properties, and technology characteristics. The second part concentrates on potential consequences of innovative activities, in particular structural change, the "innovation-mediated" effect of skill-oriented policies on regional performance, the destructive effects of innovation activities, and the question whether novelty is always good. The role of innovation in the evolution of capitalism itself is discussed in the third part.

This book provides listening researchers, educators, and practitioners with an analysis of listening behavior from current perspectives developed by scholars concerned with the way humans process oral messages. The chapters offer a useful base for applying what the authors know about the complexities of listening to improving listening skills in personal relationships, academic, work, and social settings. Contributors from communication, education, psychology, reading, audiology, and learning skills fields offer their perspectives on how we can understand listening, extending our present theoretical base into exciting new dimensions.

What causes one system to break down and another to rebound? Are we merely subject to the whim of forces beyond our control? Or, in the face of constant disruption, can we build better shock absorbers--for ourselves, our communities, our economies, and for the planet as a whole?
Reporting firsthand from the coral reefs of Palau to the back streets of Palestine, Andrew Zolli and Ann Marie Healy relate breakthrough scientific discoveries, pioneering social and ecological innovations, and important new approaches to constructing a more resilient world. Zolli and Healy show how this new concept of resilience is a powerful lens through which we can assess major issues afresh: from business planning to social develop-ment, from urban planning to national energy security--circumstances that affect us all.
Provocative, optimistic, and eye-opening, Resilience sheds light on why some systems, people, and communities fall apart in the face of disruption and, ultimately, how they can learn to bounce back.

Physicist Gabriel Lippmann's (1845-1921) photographic process is one of the oldest methods for producing colour photographs. So why do the achievements of this 1908 Nobel laureate remain mostly unknown outside niche circles? Using the centenary of Lippmann's death as an opportunity to reflect upon his scientific, photographic, and cultural legacy, this book is the first to explore his interferential colour photography. Initially disclosed in 1891, the emergence of this medium is considered here through three shaping forces: science, media, and museums. A group of international scholars reassess Lippmann's reception in the history of science, where he is most recognised, by going well beyond his endeavours in France and delving into the complexity of his colour photography as a challenge to various historiographies. Moreover, they analyse colour photographs as optical media, thus pluralising Lippmann photography's ties to art, cultural and imperial history, as well as media archaeology. The contributors also focus on the interferential plate as a material object in need of both preservation and exhibition, one that continues to fascinate contemporary analogue photographers. This volume allows readers to get to know Lippmann, grasp the interdisciplinary complexity of his colourful work, and ultimately expand his place in the history of photography.