The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Helping you quickly get up to speed, THE SHELLY CASHMAN SERIES (R) MICROSOFT (R) 365 (R) & OFFICE (R) 2021 INTRODUCTORY, 1st edition, includes the latest on Microsoft 365 and Office 2021 features along with enhanced support for Mac users. Its trademark step-by-step, screen-by-screen, project-based approach enables you to expand your understanding of Office applications through hands-on experimentation and critical thinking. Module Learning Objectives are mapped to Microsoft Office Specialist (MOS) certification objectives, reinforcing the critical skills needed for college and career success. Other Ways boxes reveal alternate click paths to achieve a step, while BTW call-outs offer helpful hints as you work through your projects so you can make the most of Microsoft Office tools. In addition, MindTap and SAM (Skills Assessment Manager) online resources help maximize your study time -- and results.

This book examines the tangled responsibilities of states, companies, and individuals surrounding human rights in the digital age. Digital technologies have a huge impact – for better and worse – on human lives; while they can clearly enhance some human rights, they also facilitate a wide range of violations. States are expected to implement efficient measures against powerful private companies, but, at the same time, they are drawn to technologies that extend their own control over citizens. Tech companies are increasingly asked to prevent violations committed online by their users, yet many of their business models depend on the accumulation and exploitation of users’ personal data. While civil society has a crucial part to play in upholding human rights, it is also the case that individuals harm other individuals online. All three stakeholders need to ensure that technology does not provoke the disintegration of human rights. Bringing together experts from a range of disciplines, including law, international relations, and journalism, this book provides a detailed analysis of the impact of digital technologies on human rights, which will be of interest to academics, research students and professionals concerned by this issue.

Quantum technology has arrived as one of the most important new topics of research, as it is the newest way to create computing power, harness secure communications, and use sensitive measurement methods that surpass the capabilities of modern supercomputers. If successfully developed, quantum computers and technology will be able to perform algorithms at impressively quick rates and solve problems that were previously deemed impossible. This technology will disrupt what is already known about computing and will be able to reach new heights, speeds, and problem-solving capabilities not yet seen. Beyond its inherent benefits comes the fact that quantum technology will create improvements in many everyday gadgets as well, spanning many industries. The Research Anthology on Advancements in Quantum Technology presents the latest discoveries in quantum technology itself along with providing its essential uses, applications, and technologies that will impact computing in modern times and far into the future. Along with this overview comes a look at quantum technology in many different fields such as healthcare, communications, aviation, automotive, forecasting, and more. These industries will be looked at from the perspective of data analytics, pattern matching, cryptography, algorithms, and more. This book is essential for computer scientists, engineers, professionals, researchers, students, and practitioners interested in the latest information on quantum technology.

As the videogame industry has grown up, the need for better stories and characters has dramatically increased, yet traditional screenwriting techniques alone cannot equip writers for the unique challenges of writing stories where the actions and decisions of a diverse range of players are at the centre of every narrative experience. Game Writing: Narrative Skills for Videogames was the first book to demystify the emerging field of game writing by identifying and explaining the skills required for creating videogame narrative. Through the insights and experiences of professional game writers, this revised edition captures a snapshot of the narrative skills employed in today's game industry and presents them as practical articles accompanied by exercises for developing the skills discussed. The book carefully explains the foundations of the craft of game writing, detailing all aspects of the process from the basics of narrative to guiding the player and the challenges of nonlinear storytelling. Throughout the book there is a strong emphasis on the skills developers and publishers expect game writers to know. This second edition brings the material up to date and adds four new chapters covering MMOs, script formats, narrative design for urban games, and new ways to think about videogame narrative as an art form. Suitable for both beginners and experienced writers, Game Writing is the essential guide to all the techniques of game writing. There's no better starting point for someone wishing to get into this exciting field, whether they are new game writers wishing to hone their skills, or screenwriters hoping to transfer their skills to the games industry.

This book presents research on recent developments in collective decision-making. With contributions from leading scholars from a variety of disciplines, it provides an up-to-date overview of applications in social choice theory, welfare economics, and industrial organization. The contributions address, amongst others, topics such as measuring power, the manipulability of collective decisions, and experimental approaches. Applications range from analysis of the complicated institutional rules of the European Union to responsibility-based allocation of cartel damages or the design of webpage rankings. With its interdisciplinary focus, the book seeks to bridge the gap between different disciplinary approaches by pointing to open questions that can only be resolved through collaborative efforts.

The Internet stock bubble wasn't just about goggle-eyed day traderstrying to get rich on the Nasdaq and goateed twenty-five-year-olds playing wannabe Bill Gates. It was also about an America that believed it had discovered the secret of eternal prosperity: it said something about all of us, and what we thought about ourselves, as the twenty-first century dawned. John Cassidy's Dot.con brings this tumultuous episode to life. Moving from the Cold War Pentagon to Silicon Valley to Wall Street and into the homes of millions of Americans, Cassidy tells the story of the great boom and bust in an authoritative and entertaining narrative. Featuring all the iconic figures of the Internet era -- Marc Andreessen, Jeff Bezos, Steve Case, Alan Greenspan, and many others -- and with a new Afterword on the aftermath of the bust, Dot.con is a panoramic and stirring account of human greed and gullibility.

Data analytics is proving to be an ally for epidemiologists as they join forces with data scientists to address the scale of crises. Analytics examined from many sources can derive insights and be used to study and fight global outbreaks. Pandemic analytics is a modern way to combat a problem as old as humanity itself: the proliferation of disease. Machine Learning and Data Analytics for Predicting, Managing, and Monitoring Disease explores different types of data and discusses how to prepare data for analysis, perform simple statistical analyses, create meaningful data visualizations, predict future trends from data, and more by applying cutting edge technology such as machine learning and data analytics in the wake of the COVID-19 pandemic. Covering a range of topics such as mental health analytics during COVID-19, data analysis and machine learning using Python, and statistical model development and deployment, it is ideal for researchers, academicians, data scientists, technologists, data analysts, diagnosticians, healthcare professionals, computer scientists, and students.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For graduate and undergraduate courses in computer science, computer engineering, and electrical engineering. Comprehensively covers processor and computer design fundamentals Computer Organization and Architecture, 11th Edition is about the structure and function of computers. Its purpose is to present, as clearly and completely as possible, the nature and characteristics of modern-day computer systems. Written in a clear, concise, and engaging style, author William Stallings provides a thorough discussion of the fundamentals of computer organization and architecture and relates these to contemporary design issues. Subjects such as I/O functions and structures, RISC, and parallel processors are thoroughly explored alongside real-world examples that enhance the text and build student interest. Incorporating brand-new material and strengthened pedagogy, the 11th Edition keeps students up to date with recent innovations and improvements in the field of computer organization and architecture.

Through an array of detailed case studies, this book explores the vibrant digital expressions of diverse groups of Muslim cybernauts: religious clerics and Sufis, feminists and fashionistas, artists and activists, hajj pilgrims and social media influencers. These stories span a vast cultural and geographic landscape—from Indonesia, Iran, and the Arab Middle East to North America. These granular case studies contextualize cyber Islam within broader social trends: racism and Islamophobia, gender dynamics, celebrity culture, identity politics, and the shifting terrain of contemporary religious piety and practice. The book’s authors examine an expansive range of digital multimedia technologies as primary “texts.� These include websites, podcasts, blogs, Twitter, Facebook, Instagram, YouTube channels, online magazines and discussion forums, and religious apps. The contributors also draw on a range of methodological and theoretical models from multiple academic disciplines, including communication and media studies, anthropology, history, global studies, religious studies, and Islamic studies.

Semantic computing is critical for the development of semantic systems and applications that must utilize semantic analysis, semantic description, semantic interfaces, and semantic integration of data and services to deliver their objectives. Semantic computing has enormous capabilities to enhance the efficiency and throughput of systems that are based on key emerging concepts and technologies such as semantic web, internet of things, blockchain technology, and knowledge graphs. Thus, research that expounds advanced concepts, methods, technologies, and applications of semantic computing for solving challenges in real-world domains is vital. Advanced Concepts, Methods, and Applications in Semantic Computing is a scholarly reference book that provides a sound theoretical foundation for the application of semantic methods, concepts, and technologies for practical problem solving. It is designed as a comprehensive and reliable resource on how semantic-oriented approaches can be used to aid new emergent technologies and tackle real-world problems. Covering topics that include deep learning, machine learning, blockchain technology, and semantic web services, this book is ideal for professionals, academicians, researchers, and students working in the field of semantic computing in various disciplines, including but not limited to software engineering, systems engineering, knowledge engineering, electronic commerce, computer science, and information technology.

How will artificial intelligence change our world within twenty years?

AI will be the defining development of the twenty-first century. Within two decades, aspects of daily human life will be unrecognizable. AI will generate unprecedented wealth, revolutionize medicine and education through human-machine symbiosis, and create brand new forms of communication and entertainment. However, AI will also challenge the organizing principles of our economic and social order and bring new risks in the form of autonomous weapons and smart technology that inherits human bias. AI is at a tipping point, and people need to wake up-both to AI's radiant pathways and its existential perils for life as we know it.

In this provocative, utterly original work of "scientific fiction," Kai-Fu Lee, the former president of Google China and bestselling author of AI Superpowers, joins forces with celebrated novelist Chen Qiufan to imagine our AI world in 2041 in ten gripping short stories.

Gazing toward a not-so-distant horizon, AI 2041 offers urgent insights into our collective future and reminds us that we are the authors of our own destiny.