* This Revision Workbook delivers hassle-free question practice, covering one topic per page and avoiding lengthy set up time. * Build your confidence with guided practice questions, before moving onto unguided questions and practice tests. * With one-to-one page correspondence between the Workbook and the Revision Guide, this hugely popular Revision series offers the best value available for BTEC learners. * Covers both externally assessed Units for 2012 BTEC First in Information and Creative Technology (Units 1 and 2).

Step up your presentation skills with our 6-page laminated guide, focusing on graphic features, animation, audio and a variety of ways presentations can be formatted and distributed. Joan Lambert, author of multiple books on the Microsoft Office Suite, creator of many Lynda.com videos and an experienced corporate trainer used her experience and knowledge to cover the most relevant functions for users at different levels. Also look for the "PowerPoint 2016" QuickStudy for more general coverage of software use, then use the pair to become a power user that can create presentations that "wow". Suggested uses: Workplace -- flat for easy storage and access at a moments notice to find a function you need to use, or to jog your memory for a function you do not use often; Company Training -- reduce help-desk calls and keep productivity flowing for a team or for your entire company; Students/Teachers/Parents -- help with the learning curve in a classroom or for your child and any projects requiring PowerPoint; College Professors/Students -- give polished presentations to your classes that give your hard work the look it deserves.

Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.

Oxford Coding and Robotics Novice Level 1, in partnership with Resolute Education, comprises a Workbook and Teacher’s Guide, for use together with the Novice Bot Kit. The Level 1 Workbook introduces learners to the basics of logic and coding, how computers work and store data, and applying computational thinking skills.

Features

• Fun, interesting, practical activities encourage learner-centred learning and teaching.
• Cut-outs and stickers enhance hand-eye coordination and fine motor skills as well as understanding, creativity and reasoning skills.
• Full-colour illustrations and high-quality photos teach the key knowledge, skills and values, and develop visual literacy.
• A glossary with pictures of selected terms enhances the development of key Coding and Robotics vocabulary.
• The accompanying kit provides key components that learners need for practical coding activities, while the Resolute online platform contains supplementary materials, interactive exercises and multimedia resources that complement key lessons.

Louth Rediscovered is a photography book with the most concise collection of Louth heritage sites. County Louth is known for being the smallest county in Ireland, but did you know that it also has the largest number of heritage sites per capita outside of Dublin? Join landscape photographer Mark Duffy on a journey of rediscovery and explore some of the best locations to visit in County Louth. See Louth like you've never done before, through the eyes of a landscape photographer. Mark visits everything from stunning vistas across the Cooley Mountains to church ruins, castle ruins and even some living castles. Whether you're from Louth or looking for somewhere new to visit, Louth Rediscovered will guide you to the best locations but also show you some of the best times to visit these stunning places. Take a journey of rediscovery and Rediscover Louth.

From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles - particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle - some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.

Learn how to create, train, and tweak large language models (LLMs) by building one from the ground up!

In Build a Large Language Model (from Scratch) bestselling author Sebastian Raschka guides you step by step through creating your own LLM. Each stage is explained with clear text, diagrams, and examples. You’ll go from the initial design and creation, to pretraining on a general corpus, and on to fine-tuning for specific tasks.

Build a Large Language Model (from Scratch) teaches you how to:

• Plan and code all the parts of an LLM
• Prepare a dataset suitable for LLM training
• Fine-tune LLMs for text classification and with your own data
• Use human feedback to ensure your LLM follows instructions
• Load pretrained weights into an LLM

Build a Large Language Model (from Scratch) takes you inside the AI black box to tinker with the internal systems that power generative AI. As you work through each key stage of LLM creation, you’ll develop an in-depth understanding of how LLMs work, their limitations, and their customization methods. Your LLM can be developed on an ordinary laptop, and used as your own personal assistant.

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Whether you currently work in marketing or looking for a role in the industry, this book will teach you the fundamental basics of digital marketing and prepare you for the parts that nobody talks about. From getting to grips with SEO to practical tips on what to expect from a role in marketing, this guide should be all you need to put you on your path to digital success - without the jargon and ego. Lizzie Benton is a content marketer who has experience in climbing the marketing ladder. As a passionate advocate of the digital marketing industry, Lizzie has spoken at a number of business events, colleges and universities sharing her knowledge.

In his final book, the late Henry Kissinger joins forces with two leading technologists to mount a profound exploration of the epochal challenges and opportunities presented by the revolution in Artificial Intelligence.

As it absorbs data, gains agency, and intermediates between humans and reality, AI (Artificial Intelligence) will help us to address enormous crises, from climate change to geopolitical conflicts to income inequality. It might well solve some of the greatest mysteries of our universe and elevate the human spirit to unimaginable heights. But it will also pose challenges on a scale and of an intensity that we have never seen - usurping our power of independent judgment and action, testing our relationship with the divine, and perhaps even spurring a new phase in human evolution.

The last book of elder statesman Henry Kissinger, written with technologists Craig Mundie and Eric Schmidt, Genesis charts a course between blind faith and unjustified fear as it outlines an effective strategy for navigating the age of AI.