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Books > Health, Home & Family > Self-help & practical interests > Consumer guides & advice
Catch the excitement, positioning yourself for great success potential. Leave an enduring legacy for your descendants, while enabling people worldwide to benefit from your life experiences, advice or expertise. Yes, starting right away you can easily leave a solid mark on our world by taking advantage of today's low-cost, on-demand self-publishing book programs. As experienced consultants in the writing, book publishing and marketing industries, we feel a great, overriding sense of warm satisfaction. Imagine the pride and joy we experience when a first-time author receives his or her book for the first time. This seems right and natural. After all, like we tell every client from the very start, "our job is to get you the recognition that you, your family or business rightfully deserve."
Down, down ...In hardware, petrol, general merchandise and liquor, and above all in groceries, Coles and Woolworths jointly rule Australia's retail landscape. On average, every man, woman and child in this country spends $100 a week across their many outlets. What does such dominance mean for suppliers? And is it good for consumers? In Supermarket Monsters, journalist and author Malcolm Knox shines a light on Australia's twin mega-retailers, exploring how they have built and exploited their market power. Knox reveals the unavoidable and often intimidating tactics both companies use to get their way. In return for cheap milk and bread, he argues, we as consumers are risking much more- quality, diversity and community.
Revealed at Last-The Latest and Greatest Auto Retail Marketing Miracles Tired of seeing potential customers drive off into the distance? Want to know how to accelerate revenues and speed your auto business toward a more prosperous future? Then this is the book for you For the first time ever, Tracy Myers, Certified Master Dealer and youngest-ever recipient of the National Quality Dealer of the Year Award, and Brian Pasch, CEO and Founder of PCG Digital Marketing, have brought together an incredible collection of nationally renowned marketers and auto retail experts to reveal their game-changing secrets-secrets that include: How smart mobile marketing ads can increase conversion by 300 percent How to optimize your internet marketing budgets to increase sales and profits How to make your business every customer's first choice How to increase internet CSI scores through social media investments The latest Google products that will increase market share and penetration And much, much more Inside you'll find over 200 pages filled with practical and proven tips and techniques, as revealed by the innovators who created them. Put them into action-and you'll be sure to have an Unfair Advantage over your competition. Just make sure to read this book before they do
The author will teach you how to successfully reach a "bottom line" deal without the stressful negotiations. You will learn: * How a lease works, and why you should never lease a car for more than three years. * Never purchase an extended warranty (service contract) * Never finance through the dealer's bank. They allow him to charge you a higher interest rate and keep the profit * Always hire your own mechanic to check out a used car, and don't trust any dealer guarantees. * The truth about "Factory Certified" cars and other so-called inspected and warranted vehicles. * This book exposes all the gimmicks the dealer tries to use and tells all about the "back-end" profits Using the information in this book should enable the reader to save enough money on the next nine transactions that the tenth vehicle should be paid for from the savings on the rest
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
You're being overcharged on your electric bill. Your health insurance denies a claim you know it should pay. The airline refuses to reimburse you for your lost luggage. Your contractor disappeared with the down payment. You just got a parking ticket for someone else's car. If these problems sound familiar, this is the book for you. As creator of the popular "What's Your Problem?" column in the Chicago Tribune, Jon Yates has helped thousands of people take charge of their problems and get satisfaction from airlines, utilities, government agencies, health insurance companies, and more. His readers have already gotten back more than $1 million of their hard-earned money from greedy businesses and agencies--and now you can too Packed with tips, strategies, and dozens of real life examples and success stories, What's Your Problem? is a must-have book for every household in America.
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