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Books > Computing & IT > Applications of computing > Databases

Statistics and Machine Learning Methods for EHR Data - From Data Extraction to Data Analytics (Paperback): Hulin Wu, Jose... Statistics and Machine Learning Methods for EHR Data - From Data Extraction to Data Analytics (Paperback)
Hulin Wu, Jose Miguel Yamal, Ashraf Yaseen, Vahed Maroufy
R1,425 Discovery Miles 14 250 Ships in 9 - 15 working days

The use of Electronic Health Records (EHR)/Electronic Medical Records (EMR) data is becoming more prevalent for research. However, analysis of this type of data has many unique complications due to how they are collected, processed and types of questions that can be answered. This book covers many important topics related to using EHR/EMR data for research including data extraction, cleaning, processing, analysis, inference, and predictions based on many years of practical experience of the authors. The book carefully evaluates and compares the standard statistical models and approaches with those of machine learning and deep learning methods and reports the unbiased comparison results for these methods in predicting clinical outcomes based on the EHR data. Key Features: Written based on hands-on experience of contributors from multidisciplinary EHR research projects, which include methods and approaches from statistics, computing, informatics, data science and clinical/epidemiological domains. Documents the detailed experience on EHR data extraction, cleaning and preparation Provides a broad view of statistical approaches and machine learning prediction models to deal with the challenges and limitations of EHR data. Considers the complete cycle of EHR data analysis. The use of EHR/EMR analysis requires close collaborations between statisticians, informaticians, data scientists and clinical/epidemiological investigators. This book reflects that multidisciplinary perspective.

Fundamentals of Data Engineering - Plan and Build Robust Data Systems (Paperback): Joe Reis Fundamentals of Data Engineering - Plan and Build Robust Data Systems (Paperback)
Joe Reis; Contributions by Matt Housley
R1,515 R1,328 Discovery Miles 13 280 Save R187 (12%) Ships in 12 - 17 working days

Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you will learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available in the framework of the data engineering lifecycle. Authors Joe Reis and Matt Housley walk you through the data engineering lifecycle and show you how to stitch together a variety of cloud technologies to serve the needs of downstream data consumers. You will understand how to apply the concepts of data generation, ingestion, orchestration, transformation, storage, governance, and deployment that are critical in any data environment regardless of the underlying technology. This book will help you: Assess data engineering problems using an end-to-end data framework of best practices Cut through marketing hype when choosing data technologies, architecture, and processes Use the data engineering lifecycle to design and build a robust architecture Incorporate data governance and security across the data engineering lifecycle

Big Data and Analytics Applications in Government - Current Practices and Future Opportunities (Paperback): Gregory Richards Big Data and Analytics Applications in Government - Current Practices and Future Opportunities (Paperback)
Gregory Richards
R1,330 Discovery Miles 13 300 Ships in 9 - 15 working days

Within this context, big data analytics (BDA) can be an important tool given that many analytic techniques within the big data world have been created specifically to deal with complexity and rapidly changing conditions. The important task for public sector organizations is to liberate analytics from narrow scientific silos and expand it across internally to reap maximum benefit across their portfolios of programs. This book highlights contextual factors important to better situating the use of BDA within government organizations and demonstrates the wide range of applications of different BDA techniques. It emphasizes the importance of leadership and organizational practices that can improve performance. It explains that BDA initiatives should not be bolted on but should be integrated into the organization's performance management processes. Equally important, the book includes chapters that demonstrate the diversity of factors that need to be managed to launch and sustain BDA initiatives in public sector organizations.

Machine Learning and Artificial Intelligence in Healthcare Systems - Tools and Techniques (Hardcover): Tawseef Ayoub Shaikh,... Machine Learning and Artificial Intelligence in Healthcare Systems - Tools and Techniques (Hardcover)
Tawseef Ayoub Shaikh, Saqib Hakak, Tabasum Rasool, Mohammed Wasid
R4,271 Discovery Miles 42 710 Ships in 9 - 15 working days

Includes case studies illustrating the business processes that underlines the use of big data and health analytics to improve healthcare delivery Discusses AI based smart paradigms for reliable predictions of infectious disease dynamics which can help or prevent disease transmission Highlights the different aspects of using extended reality for diverse healthcare applications and aggregates the current state of research Offers intelligent models of the smart recommender system for personal well-being services and computer-aided drug discovery and design methods Presents novel innovative techniques for extracting user social behavior known as sentiment analysis for healthcare related purposes

Data Analytics Initiatives - Managing Analytics for Success (Paperback): Ondrej Bothe, Ondrej Kubera, David Bednar, Martin... Data Analytics Initiatives - Managing Analytics for Success (Paperback)
Ondrej Bothe, Ondrej Kubera, David Bednar, Martin Potancok, Ota Novotny
R1,376 Discovery Miles 13 760 Ships in 9 - 15 working days

The categorisation of analytical projects could help to simplify complexity reasonably and, at the same time, clarify the critical aspects of analytical initiatives. But how can this complex work be categorized? What makes it so complex? Data Analytics Initiatives: Managing Analytics for Success emphasizes that each analytics project is different. At the same time, analytics projects have many common aspects, and these features make them unique compared to other projects. Describing these commonalities helps to develop a conceptual understanding of analytical work. However, features specific to each initiative affects the entire analytics project lifecycle. Neglecting them by trying to use general approaches without tailoring them to each project can lead to failure. In addition to examining typical characteristics of the analytics project and how to categorise them, the book looks at specific types of projects, provides a high-level assessment of their characteristics from a risk perspective, and comments on the most common problems or challenges. The book also presents examples of questions that could be asked of relevant people to analyse an analytics project. These questions help to position properly the project and to find commonalities and general project challenges.

Secure Data Science - Integrating Cyber Security and Data Science (Hardcover): Murat Kantarcioglu, Latifur Khan, Bhavani... Secure Data Science - Integrating Cyber Security and Data Science (Hardcover)
Murat Kantarcioglu, Latifur Khan, Bhavani Thuraisingham
R3,445 Discovery Miles 34 450 Ships in 9 - 15 working days

Secure data science, which integrates cyber security and data science, is becoming one of the critical areas in both cyber security and data science. This is because the novel data science techniques being developed have applications in solving such cyber security problems as intrusion detection, malware analysis, and insider threat detection. However, the data science techniques being applied not only for cyber security but also for every application area-including healthcare, finance, manufacturing, and marketing-could be attacked by malware. Furthermore, due to the power of data science, it is now possible to infer highly private and sensitive information from public data, which could result in the violation of individual privacy. This is the first such book that provides a comprehensive overview of integrating both cyber security and data science and discusses both theory and practice in secure data science. After an overview of security and privacy for big data services as well as cloud computing, this book describes applications of data science for cyber security applications. It also discusses such applications of data science as malware analysis and insider threat detection. Then this book addresses trends in adversarial machine learning and provides solutions to the attacks on the data science techniques. In particular, it discusses some emerging trends in carrying out trustworthy analytics so that the analytics techniques can be secured against malicious attacks. Then it focuses on the privacy threats due to the collection of massive amounts of data and potential solutions. Following a discussion on the integration of services computing, including cloud-based services for secure data science, it looks at applications of secure data science to information sharing and social media. This book is a useful resource for researchers, software developers, educators, and managers who want to understand both the high level concepts and the technical details on the design and implementation of secure data science-based systems. It can also be used as a reference book for a graduate course in secure data science. Furthermore, this book provides numerous references that would be helpful for the reader to get more details about secure data science.

Tribe of Hackers Security Leaders - Tribal Knowledge from the best in Cybersecurity Leadership (Paperback): M. J. Carey Tribe of Hackers Security Leaders - Tribal Knowledge from the best in Cybersecurity Leadership (Paperback)
M. J. Carey
R448 Discovery Miles 4 480 Ships in 12 - 17 working days

Tribal Knowledge from the Best in Cybersecurity Leadership The Tribe of Hackers series continues, sharing what CISSPs, CISOs, and other security leaders need to know to build solid cybersecurity teams and keep organizations secure. Dozens of experts and influential security specialists reveal their best strategies for building, leading, and managing information security within organizations. Tribe of Hackers Security Leaders follows the same bestselling format as the original Tribe of Hackers, but with a detailed focus on how information security leaders impact organizational security. Information security is becoming more important and more valuable all the time. Security breaches can be costly, even shutting businessesand governments down, so security leadership is a high-stakes game. Leading teams of hackers is not always easy, but the future of your organization may depend on it. In this book, the world's top security experts answer the questions that Chief Information Security Officers and other security leaders are asking, including: What's the most important decision you've made or action you've taken to enable a business risk? How do you lead your team to execute and get results? Do you have a workforce philosophy or unique approach to talent acquisition? Have you created a cohesive strategy for your information security program or business unit? Anyone in or aspiring to an information security leadership role, whether at a team level or organization-wide, needs to read this book. Tribe of Hackers Security Leaders has the real-world advice and practical guidance you need to advance your cybersecurity leadership career.

Making Data Work - Enabling Digital Transformation, Empowering People and Advancing Organisational Success (Paperback): Edosa... Making Data Work - Enabling Digital Transformation, Empowering People and Advancing Organisational Success (Paperback)
Edosa Odaro
R1,385 Discovery Miles 13 850 Ships in 9 - 15 working days

In this book, Edosa explores common challenges which limit the value that organisations can get from data. What makes his book unique is that he also tackles one of the unspoken barriers to data adoption-fear. Fear of the unknown, fear of the intangible, fear of the investment needed and, yes, fear of losing your job to a machine. With his talent for distilling clarity from complexity, Edosa tackles this and many other challenges. -Tim Carmichael, Chief Data Officer, Chalhoub Group This book offers fresh insight about how to solve the interactional frictions that hamper the flow of data, information and knowledge across organisations. Yet, rather than being stuck with endless polarising debates such as breaking down silos, it shifts focus back towards the ultimate "to what end." -Jacky Wright, Chief Digital Officer (CDO), Microsoft US If you care about AI transformation, empowering people or advancing organisational success in an increasingly digital world, then you should read this book. -Yomi Ibosiola, Chief Data and Analytics Officer, Union Bank A retail giant already struggling due to the Covid-19 pandemic was faced with a disastrous situation when-at the end of a critical investment in an artificial intelligence project that had been meant to save money-it suddenly discovered that its implementation was likely to leave it worse off. An entire critical service stream within an insurer's production system crashed. This critical failure resulted in the detentions of fully insured motorists for allegedly not carrying required insurance. Making Data Work details these two scenarios as well as others illustrating the consequences that arise when organizations do not know how to make data work properly. It is a journey to determine what to do to "make data work" for ourselves and for our organisations. It is a journey to discover how to bring it all together so organisations can enable digital transformation, empower people, and advance organisational success. It is the journey to a world where data and technology finally live up to the hype and deliver better human outcomes, where artificial intelligence can move us from reacting to situations to predicting future occurrences and enabling desirable possibilities.

The Data Bank Society (Routledge Revivals) - Organizations, Computers and Social Freedom (Hardcover): Malcolm Warner, Mike Stone The Data Bank Society (Routledge Revivals) - Organizations, Computers and Social Freedom (Hardcover)
Malcolm Warner, Mike Stone
R3,498 R1,281 Discovery Miles 12 810 Save R2,217 (63%) Ships in 12 - 17 working days

This study, written in the context of its first publication in 1970, discusses and documents the invasion of privacy by the corporation and the social institution in the search for efficiency in information processing. Discussing areas such as the impact of the computer on administration, privacy and the storage on information, the authors assess the technical and social feasibility of constructing integrated data banks to cover the details of populations. The book was hugely influential both in terms of scholarship and legislation, and the years following saw the introduction of the Data Protection Act of 1984, which was then consolidated by the Act of 1998. The topics under discussion remain of great concern to the public in our increasingly web-based world, ensuring the continued relevance of this title to academics and students with an interest in data protection and public privacy.

GDPR: A Game of Snakes and Ladders - How Small Businesses Can Win at the Compliance Game (Paperback): Samantha Alford GDPR: A Game of Snakes and Ladders - How Small Businesses Can Win at the Compliance Game (Paperback)
Samantha Alford
R1,048 Discovery Miles 10 480 Ships in 9 - 15 working days

For many small businesses, organisations, clubs, artists, faith groups, voluntary organisations/charities and sole traders, applying the General Data Protection Regulation (GDPR) has been like playing a game of "Snakes and Ladders". As soon as you move along the board and climb a ladder, a snake appears, which takes you right back to where you started. Conflicting advice abounds and there is nowhere for these individuals to go for simple answers all in one place. With the threat of fines seeming around every corner, now more than ever is the time for smaller organisations to get to grips with GDPR so that they can demonstrate their compliance. GDPR: A Game of Snakes and Ladders is an easy to read reference tool, which uses simple language in bite size easily signposted chapters. Adopting a no-nonsense approach, the Regulation is explained so that organisations can comply with the minimum of fuss and deliver this compliance in the shortest timeframe without the need to resort to expensive consultants or additional staff. The book is supported by a variety of easy to follow case studies, example documents and fact sheets. The author signposts warnings and important requirements (snakes) and hints and suggestions (ladders) and also provides a section on staff training and a Game of Snakes and Ladders training slide pack. Additional resources are available on the companion website. This user-friendly book, written by a Data Protection Officer and business management specialist will help you understand the Regulation, where it applies in your organisation and how to achieve compliance (and win at the compliance game).

Artificial Intelligence in Information and Communication Technologies, Healthcare and Education - A Roadmap Ahead (Hardcover):... Artificial Intelligence in Information and Communication Technologies, Healthcare and Education - A Roadmap Ahead (Hardcover)
Parikshit N. Mahalle, Rajendra S Talware, Ganesh C Patil, Sachin R Sakhare, Yogesh H. Dandawate, …
R2,696 Discovery Miles 26 960 Ships in 9 - 15 working days

Artificial Intelligence in Information and Communication Technologies, Healthcare and Education: A Roadmap Ahead is designed as a reference text and discusses inter-dependability, communication and effective control for the betterment of services through artificial intelligence (AI), as well as the challenges and path ahead for AI in computing and control across different domains of business and human life. The book accommodates technologies and application domains including backbone hardware, systems and methods for deployment, which help incorporating intelligence through different supervised and probabilistic learning approaches. Features The book attempts to establish a connection between hardware, software technologies and algorithmic intelligence for data analysis and decision support in domains such as healthcare, education and other aspects of business and mobility. It presents various recent applications of artificial intelligence in information and communication technologies such as search and optimization methods, machine learning, data representation and ontologies, and multi-agent systems. The book provides a collection of different case studies with experimentation results than mere theoretical and generalized approaches. Covers most of the applications using the trending technologies like machine learning (ML), data science (DS), Internet of Things (IoT), and underlying information and communication technologies. The book is aimed primarily at advanced undergraduates and postgraduate students studying computer science, computer applications, and information technology. Researchers and professionals will also find this book useful.

Concepts of Artificial Intelligence and its Application in Modern Healthcare Systems (Hardcover): Deepshikha Agarwal, Khushboo... Concepts of Artificial Intelligence and its Application in Modern Healthcare Systems (Hardcover)
Deepshikha Agarwal, Khushboo Tripathi, Kumar Krishen
R3,638 Discovery Miles 36 380 Ships in 12 - 17 working days

This reference text presents the usage of artificial intelligence in healthcare and discusses the challenges and solutions of using advanced techniques like wearable technologies and image processing in the sector. Features: Focuses on the use of artificial intelligence (AI) in healthcare with issues, applications, and prospects Presents the application of artificial intelligence in medical imaging, fractionalization of early lung tumour detection using a low intricacy approach, etc Discusses an artificial intelligence perspective on wearable technology Analyses cardiac dynamics and assessment of arrhythmia by classifying heartbeat using electrocardiogram (ECG) Elaborates machine learning models for early diagnosis of depressive mental affliction This book serves as a reference for students and researchers analyzing healthcare data. It can also be used by graduate and post graduate students as an elective course.

Introduction to Coding Theory (Paperback, 2nd edition): Jurgen Bierbrauer Introduction to Coding Theory (Paperback, 2nd edition)
Jurgen Bierbrauer
R1,402 Discovery Miles 14 020 Ships in 9 - 15 working days

This book is designed to be usable as a textbook for an undergraduate course or for an advanced graduate course in coding theory as well as a reference for researchers in discrete mathematics, engineering and theoretical computer science. This second edition has three parts: an elementary introduction to coding, theory and applications of codes, and algebraic curves. The latter part presents a brief introduction to the theory of algebraic curves and its most important applications to coding theory.

Evolutionary Intelligence for Healthcare Applications (Hardcover): T. Ananth Kumar, R. Rajmohan, M. Pavithra, S. Balamurugan Evolutionary Intelligence for Healthcare Applications (Hardcover)
T. Ananth Kumar, R. Rajmohan, M. Pavithra, S. Balamurugan
R1,386 Discovery Miles 13 860 Ships in 9 - 15 working days

This book highlights various evolutionary algorithm techniques for various medical conditions and introduces medical applications of evolutionary computation for real-time diagnosis. Evolutionary Intelligence for Healthcare Applications presents how evolutionary intelligence can be used in smart healthcare systems involving big data analytics, mobile health, personalized medicine, and clinical trial data management. It focuses on emerging concepts and approaches and highlights various evolutionary algorithm techniques used for early disease diagnosis, prediction, and prognosis for medical conditions. The book also presents ethical issues and challenges that can occur within the healthcare system. Researchers, healthcare professionals, data scientists, systems engineers, students, programmers, clinicians, and policymakers will find this book of interest.

Blockchain Technology - Exploring Opportunities, Challenges, and Applications (Hardcover): Sonali Vyas, Vinod Kumar Shukla,... Blockchain Technology - Exploring Opportunities, Challenges, and Applications (Hardcover)
Sonali Vyas, Vinod Kumar Shukla, Shaurya Gupta, Ajay Prasad
R4,860 Discovery Miles 48 600 Ships in 9 - 15 working days

This book is for anyone who wants to gain an understanding of Blockchain technology and its potential. The book is research-oriented and covers different verticals of Blockchain technology. It discusses the characteristics and features of Blockchain, includes techniques, challenges, and future trends, along with case studies for deeper understanding. Blockchain Technology: Exploring Opportunities, Challenges, and Applications covers the core concepts related to Blockchain technology starting from scratch. The algorithms, concepts, and application areas are discussed according to current market trends and industry needs. It presents different application areas of industry and academia and discusses the characteristics and features of this technology. It also explores the challenges and future trends and provides an understanding of new opportunities. This book is for anyone at the beginner to intermediate level that wants to learn about the core concepts related to Blockchain technology.

Human Rights Treaties - Considering Patterns of Participation, 1948-2000 (Paperback): Mark Sachleben Human Rights Treaties - Considering Patterns of Participation, 1948-2000 (Paperback)
Mark Sachleben
R1,360 Discovery Miles 13 600 Ships in 12 - 17 working days

The book examines patterns of participation in human rights treaties. International relations theory is divided on what motivates states to participate in treaties, specifically human rights treaties. Instead of examining the specific motivations, this dissertation examines patterns of participation. In doing so, it attempts to match theoretical expectations of state behavior with participation. This book provides significant evidence that there are multiple motivations that lead states to participate in human rights treaties.

Data Mining for Co-location Patterns - Principles and Applications (Hardcover): Guoqing Zhou Data Mining for Co-location Patterns - Principles and Applications (Hardcover)
Guoqing Zhou
R3,118 Discovery Miles 31 180 Ships in 9 - 15 working days

Co-location pattern mining detects sets of features frequently located in close proximity to each other. This book focuses on data mining for co-location pattern, a valid method for identifying patterns from all types of data and applying them in business intelligence and analytics. It explains the fundamentals of co-location pattern mining, co-location decision tree, and maximal instance co-location pattern mining along with an in-depth overview of data mining, machine learning, and statistics. This arrangement of chapters helps readers understand the methods of co-location pattern mining step-by-step and their applications in pavement management, image classification, geospatial buffer analysis, etc.

Applied Semantic Web Technologies (Hardcover): Vijayan Sugumaran, Jon Atle Gulla Applied Semantic Web Technologies (Hardcover)
Vijayan Sugumaran, Jon Atle Gulla
R3,661 Discovery Miles 36 610 Ships in 12 - 17 working days

The rapid advancement of semantic web technologies, along with the fact that they are at various levels of maturity, has left many practitioners confused about the current state of these technologies. Focusing on the most mature technologies, Applied Semantic Web Technologies integrates theory with case studies to illustrate the history, current state, and future direction of the semantic web. It maintains an emphasis on real-world applications and examines the technical and practical issues related to the use of semantic technologies in intelligent information management. The book starts with an introduction to the fundamentals-reviewing ontology basics, ontology languages, and research related to ontology alignment, mediation, and mapping. Next, it covers ontology engineering issues and presents a collaborative ontology engineering tool that is an extension of the Semantic MediaWiki. Unveiling a novel approach to data and knowledge engineering, the text: Introduces cutting-edge taxonomy-aware algorithms Examines semantics-based service composition in transport logistics Offers ontology alignment tools that use information visualization techniques Explains how to enrich the representation of entity semantics in an ontology Addresses challenges in tackling the content creation bottleneck Using case studies, the book provides authoritative insights and highlights valuable lessons learned by the authors-information systems veterans with decades of experience. They explain how to create social ontologies and present examples of the application of semantic technologies in building automation, logistics, ontology-driven business process intelligence, decision making, and energy efficiency in smart homes.

Value-Driven Data - Identifying, Communicating and Delivering Effective Business Solutions with Data (Hardcover): Edosa Odaro Value-Driven Data - Identifying, Communicating and Delivering Effective Business Solutions with Data (Hardcover)
Edosa Odaro
R2,680 Discovery Miles 26 800 Ships in 12 - 17 working days

Value-Driven Data explains how data and business leaders can co-create and deploy data-driven solutions for their organizations. Value-Driven Data explores how organizations can understand their problems and come up with better solutions, aligning data storytelling with business needs. The book reviews the main challenges that plague most data-to-business interactions and offers actionable strategies for effective data value implementation, including methods for tackling obstacles and incentivizing change. Value-Driven Data is supported by tried-and-tested frameworks that can be applied to different contexts and organizations. It features cutting-edge examples relating to digital transformation, data strategy, resolving conflicts of interests, building a data P&L and AI value prediction methodology. Recognizing different types of data value, this book presents tangible methodologies for identifying, capturing, communicating, measuring and deploying data-enabled opportunities. This is essential reading for data specialists, business stakeholders and leaders involved in capturing and executing data value opportunities for organizations and for informing data value strategies.

Data Clustering in C++ - An Object-Oriented Approach (Hardcover): Guojun Gan Data Clustering in C++ - An Object-Oriented Approach (Hardcover)
Guojun Gan
R3,959 Discovery Miles 39 590 Ships in 12 - 17 working days

Data clustering is a highly interdisciplinary field, the goal of which is to divide a set of objects into homogeneous groups such that objects in the same group are similar and objects in different groups are quite distinct. Thousands of theoretical papers and a number of books on data clustering have been published over the past 50 years. However, few books exist to teach people how to implement data clustering algorithms. This book was written for anyone who wants to implement or improve their data clustering algorithms. Using object-oriented design and programming techniques, Data Clustering in C++ exploits the commonalities of all data clustering algorithms to create a flexible set of reusable classes that simplifies the implementation of any data clustering algorithm. Readers can follow the development of the base data clustering classes and several popular data clustering algorithms. Additional topics such as data pre-processing, data visualization, cluster visualization, and cluster interpretation are briefly covered. This book is divided into three parts-- * Data Clustering and C++ Preliminaries: A review of basic concepts of data clustering, the unified modeling language, object-oriented programming in C++, and design patterns * A C++ Data Clustering Framework: The development of data clustering base classes * Data Clustering Algorithms: The implementation of several popular data clustering algorithms A key to learning a clustering algorithm is to implement and experiment the clustering algorithm. Complete listings of classes, examples, unit test cases, and GNU configuration files are included in the appendices of this book as well as in the CD-ROM of the book. The only requirements to compile the code are a modern C++ compiler and the Boost C++ libraries.

Handbook of Educational Data Mining (Hardcover): Cristobal Romero, Sebastian Ventura, Mykola Pechenizkiy, Ryan S. J. D. Baker Handbook of Educational Data Mining (Hardcover)
Cristobal Romero, Sebastian Ventura, Mykola Pechenizkiy, Ryan S. J. D. Baker
R4,548 Discovery Miles 45 480 Ships in 12 - 17 working days

Handbook of Educational Data Mining (EDM) provides a thorough overview of the current state of knowledge in this area. The first part of the book includes nine surveys and tutorials on the principal data mining techniques that have been applied in education. The second part presents a set of 25 case studies that give a rich overview of the problems that EDM has addressed. Researchers at the Forefront of the Field Discuss Essential Topics and the Latest Advances With contributions by well-known researchers from a variety of fields, the book reflects the multidisciplinary nature of the EDM community. It brings the educational and data mining communities together, helping education experts understand what types of questions EDM can address and helping data miners understand what types of questions are important to educational design and educational decision making. Encouraging readers to integrate EDM into their research and practice, this timely handbook offers a broad, accessible treatment of essential EDM techniques and applications. It provides an excellent first step for newcomers to the EDM community and for active researchers to keep abreast of recent developments in the field.

Contemporary Issues in Digital Marketing (Paperback): Outi Niininen Contemporary Issues in Digital Marketing (Paperback)
Outi Niininen
R1,381 Discovery Miles 13 810 Ships in 9 - 15 working days

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: * Big Data, Artificial Intelligence and Analytics in Digital Marketing * Emerging technologies and how they can enhance User Experience * How 'digital' is changing servicescapes * Issues surrounding ethics and privacy * Current and future issues surrounding Social Media * Key considerations for the future of Digital Marketing * Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Match Analysis - How to Use Data in Professional Sport (Paperback): Daniel Memmert Match Analysis - How to Use Data in Professional Sport (Paperback)
Daniel Memmert
R1,166 Discovery Miles 11 660 Ships in 9 - 15 working days

First book to examine game analysis, modern didactic reflections on learning, and big data in a key topic in science and society today. Provides understanding on how to use game analysis when applied to different sports and how to use the approach for video, event and positional data. Presents translational work that has implications for academics, programmers and applied practitioners.

Blockchain Technology and the Internet of Things - Challenges and Applications in Bitcoin and Security (Paperback): Rashmi... Blockchain Technology and the Internet of Things - Challenges and Applications in Bitcoin and Security (Paperback)
Rashmi Agrawal, Jyotirmoy Chatterjee, Abhishek Kumar, Pramod Singh Rathore
R2,495 Discovery Miles 24 950 Ships in 9 - 15 working days

This new volume looks at the electrifying world of blockchain technology and how it has been revolutionizing the Internet of Things and cyber-physical systems. Aimed primarily at business users and developers who are considering blockchain-based projects, the volume provides a comprehensive introduction to the theoretical and practical aspects of blockchain technology. It presents a selection of chapters on topics that cover new information on blockchain and bitcoin security, IoT security threats and attacks, privacy issues, fault-tolerance mechanisms, and more. Some major software packages are discussed, and it also addresses the legal issues currently affecting the field. The information presented here is relevant to current and future problems relating to blockchain technology and will provide the tools to build efficient decentralized applications. Blockchain technology and the IoT can profoundly change how the world-and businesses-work, and this book provides a window into the current world of blockchain. No longer limited to just Bitcoin, blockchain technology has spread into many sectors and into a significant number of different technologies.

Creating Value with Data Analytics in Marketing - Mastering Data Science (Paperback, 2nd edition): Peter C. Verhoef, Edwin... Creating Value with Data Analytics in Marketing - Mastering Data Science (Paperback, 2nd edition)
Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
R1,465 Discovery Miles 14 650 Ships in 9 - 15 working days

The key competing texts are practitioner-focused 'how to' guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

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