Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. * Offers comparative analyses of campaigns from country to country * Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more * Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy * Analyses the impact of digital media and 24/7 news cycle on campaign conduct

The first edition of this book offered one of the first social science analyses of Barack Obama's historic electoral campaigns and early presidency. In this second edition the authors extend that analysis to Obama's service in the presidency and to his second campaign to hold that presidency. Elaborating on the concept of the white racial frame, Harvey Wingfield and Feagin assess in detail the ways white racial framing was deployed by the principal characters in the electoral campaigns and during Obama's presidency. With much relevant data, this book counters many commonsense assumptions about U.S. racial matters, politics, and institutions, particularly the notion that Obama's presidency ushered in a major post-racial era. Readers will find this fully revised and updated book distinctively valuable because it relies on sound social science analysis to assess numerous events and aspects of this historic campaign.

The first edition of this book offered one of the first social science analyses of Barack Obama's historic electoral campaigns and early presidency. In this second edition the authors extend that analysis to Obama's service in the presidency and to his second campaign to hold that presidency. Elaborating on the concept of the white racial frame, Harvey Wingfield and Feagin assess in detail the ways white racial framing was deployed by the principal characters in the electoral campaigns and during Obama's presidency. With much relevant data, this book counters many commonsense assumptions about U.S. racial matters, politics, and institutions, particularly the notion that Obama's presidency ushered in a major post-racial era. Readers will find this fully revised and updated book distinctively valuable because it relies on sound social science analysis to assess numerous events and aspects of this historic campaign.

The process of electoral change is accelerating in contemporary democracies, and this book explains why. The emergence of Green parties in the 1980s and recent far right parties, Brexit and Trump's 2016 victory are parts of this overall process. Political Realignment tracks the evolution of citizen and elite opinions on economic and cultural issues from the 1970s to the 2010s-and the impact of these changes on electoral politics and public policy. Citizen positions on these cleavages have realigned over time, producing a similar realignment in the structure of the party systems to represent these demands. Economic issues remain important, now joined by divisions on cultural issues as a backlash to modernization. Assembling an unprecedented time series of empirical evidence, this study explains the new forces of elector change in both Europe and the United States.

Including chapters on Indonesia, India, Thailand, China, the Philippines, Japan, Malaysia, Korea, Vietnam and international suffrage connections, Women's Suffrage in Asia engages in debates on suffrage in the region by raising issues unique to the country's case studies presented. It explains why the history of suffrage is neglected in the nationalist historiography and untangles the connections between culture, nationalism and colonialism in the context of women's struggles for suffrage.

This book gives a thorough account of the electoral process at all levels and in all branches of American government. The book is particularly effective in placing current issues in the American political arena in context, illustrated with much needed and otherwise difficult to find information. In addition to a thorough coverage of recent elections the book gives substantial account to other important related themes. An examination of the historical development of political campaigning over 200 years leads into a study of the genealogy and current status of America's political parties.

One of the most significant events in European politics the past two decades is the emergence of radical right-wing parties, mobilizing against immigration and multiethnic societies. Such parties have established themselves in a large number of countries, often with voter shares exceeding ten and sometimes even twenty percent. Many of these parties exert a real influence on the policy within respective country. The emergence of the recent wave of radical right-wing party politics has generated a large and growing literature, spanning a variety of dimensions-such as ideology, voting, and policy impact. This volume will cover all these dimensions, but it will in particular focus on two questions: why is it that the working class tends to be especially attracted by the radical right-wing parties? And what does the radical right-wing parties growing electoral successes mean for Social Democracy and the traditional left in Europe, which are meeting growing competition from the radical right over working class voters? Bringing together the leading scholars within this field, this book makes a unique contribution by focusing on the relationship between class politics and the radical right.

First published in 1974, this study of British political culture provides a radical critique of contemporary theories of working class deference and voting patterns. Drawing not only on previously unpublished opinion poll data but also the evidence of his own surveys, the author provides convincing evidence for his reformulation of the deference and civility themes, which he sees in terms of a theory of social order in class stratified societies. Comparative data from other European countries support this approach. The book ends with some incisive comments on the implications of the revised class perspective for comparative political research and future studies of British political culture.

Though the courts have been extremely active in interpreting the rules of the electoral game, this role is misunderstood and understudied-as, in many cases, are the rules themselves. Law and Election Politics illustrates how election laws and electoral politics are intertwined, analyzing the rules of the game and some of the most important-and most controversial-decisions the courts have made on a variety of election-related subjects. More than a typical law book that summarizes cases, Mathew Streb has assembled an outstanding group of scholars to place electoral laws and the courts' rulings on those laws in the context of electoral politics. They comprehensively cover the range of topics important to election law-campaign finance, political parties, campaigning, redistricting, judicial elections, the Internet, voting machines, voter identification, ballot access, and direct democracy. This is an essential resource both for students of the electoral process and scholars of election law and election reform.

The increased use of direct democracy measures across the United States has brought attention to the individual petitioner however their motivations and goals continue to be an enigma. Drawing on behavioral, historical and legal analysis to provide a more concrete depiction of these individuals, expert contributors examine the true personalities, motivations and expectations, successes and failures of petitioners in the direct democracy process and how they culminate in policy formation across the United States. Six typologies; the zealot, the victim, the amateur, the lawyer, the professional, and the politician are identified and later applied to four key policy areas, taxation, health, the environment and education. A lucid contribution to the existing literature on direct democracy and an excellent resource for studying how petitioners are able to influence their communities beyond the ballot box.

Though the courts have been extremely active in interpreting the rules of the electoral game, this role is misunderstood and understudied-as, in many cases, are the rules themselves. Law and Election Politics illustrates how election laws and electoral politics are intertwined, analyzing the rules of the game and some of the most important-and most controversial-decisions the courts have made on a variety of election-related subjects. More than a typical law book that summarizes cases, Mathew Streb has assembled an outstanding group of scholars to place electoral laws and the courts' rulings on those laws in the context of electoral politics. They comprehensively cover the range of topics important to election law-campaign finance, political parties, campaigning, redistricting, judicial elections, the Internet, voting machines, voter identification, ballot access, and direct democracy. This is an essential resource both for students of the electoral process and scholars of election law and election reform.

American and European political scientists have claimed that subnational elections almost always record lower voter turnout than national elections. In Japan, however, municipal elections often record considerably higher turnout than national elections, particularly in small towns and villages. Institutions, Incentives and Electoral Participation in Japan theoretically and empirically explores this puzzling 'turnout twist' phenomenon from comparative perspectives. Based on the rational-choice approach, the book hypothesizes that relative voter turnout in subnational vs. national elections is determined by the relative magnitudes of how much is at stake ('election significance') and how much votes count ('vote significance') in these elections.

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. * Offers comparative analyses of campaigns from country to country * Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more * Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy * Analyses the impact of digital media and 24/7 news cycle on campaign conduct

The conventional wisdom that parliamentary elections are now, more than at any time in the past, determined by voters' assessments of party leaders has been fiercely contested by comparative electoral research. To overcome the obvious mismatch between customary expectations about the role of party leaders and the conclusions drawn by scholarly research in the field, this book provides an innovative framework for the study of voting behavior in light of the ongoing personalization of politics. Through analysis of election study data from Britain, Germany and the Netherlands, this book highlights the progressive inability of social-psychological models of voting to account for individuals' choices. Throughout the last four decades, voters' attitudes towards party leaders have apparently become a crucial determinant of their feelings of affinity with certain parties. Once the role of leaders as drivers of partisanship is taken into account, their electoral effect emerges as a force that can - more often than not - make the difference between victory and defeat.

This book is a political history of democratic elections in Poland from the first fully competitive parliamentary elections in 1991 to the unexpected, most recent election in 2007. Until now, there has been no equivalent study covering similar developments in this, or any other, post-communist country; this book fills the gap and provides a detailed electoral perspective on the trajectory of political development in the context of post-authoritarian change. It also provides an invaluable account of the evolution of electoral processes and institution-building in the context of democratic regime development. The major themes of the book centre on the complex, problematic development of Poland's political parties and the parties' failure to gain public support and win the confidence of the electorate. Frances Millard examines the failure of Polish elites; the lack of a stable party system and how elections have had a destabilizing effect, and she argues that the interaction of leadership volatility, party volatility, and electoral volatility have created uncertainty and undermined political parties as effective vehicles of representation. Poland is a large and important country, worthy of study in its own right, but equally many of the problems experienced are not unique to Poland; so this book also constitutes a comparative benchmark for analysis of democratic developments elsewhere.

This book explores partisan dealignment in France between 1978 and 2012, with a particular focus on the blue-collar electorate and its relationship with the political parties of the established left (the Socialist Party, or Parti socialiste, and the Communist Party, or Parti communiste francais). It highlights the distinctiveness of blue-collar partisanship in a context of significant political, social and economic change and compares it with patterns of partisanship in the wider electorate. The voter-party relationship is self-evidently a bilateral one which can be modified both on the demand side, because voters change, and on the supply side, because parties change. Four factors are identified as playing a key role in partisan dealignment: value change, policy convergence, political sophistication and political trust. There is compelling evidence that while each of these makes a contribution, it is changes in the behaviour of the parties that are driving partisan dealignment among blue-collar workers in France.

Great debate exists amongst classical historians on the nature of Roman republican government. Some contend that the Roman Republic was governed by a small group of aristocratic families that entrenched their rule by means of long-standing alliances and an intricate network of loyal clients from the lower echelons of society. Others contest the definition of the republican government as oligarchic, maintaining that the Roman elite did not operate in a political vacuum and that Polybius? judgment, which concedes a democratic element in the Roman constitution as embodied in the powers of the popular assemblies, cannot be simply swept aside. This debate has found its way into various scholarly works, but, until now, no single volume has been dedicated specifically to elections and electioneering, a sphere where the people?according to these interpretations?played a central if not a crucial role. Roman Elections in the Age of Cicero provides new and intriguing insights into the nature of Roman republican government and the people's actual powers, but also addresses questions relevant to elections in our own societies today.

The Soldier Vote tells the story of how Americans in the armed forces gained the right to vote while away from home. The ability for deployed military personnel to cast a ballot was difficult and often vociferously resisted by politicians of both political parties. While progress has been made, significant challenges remain. Using newly obtained data about the military voter, The Soldier Vote challenges some widely held views about the nature of the military vote and how service personnel vote.

As a young boy, Dave Crehore moved with his parents from northern Ohio to the shipbuilding town of Manitowoc on the shores of Wisconsin s Lake Michigan, where the Germanic inhabitants punctuate their conversations with enso, the local radio station interrupts Beethoven for commercials, and the outdoors are a wellspring of enlightenment. Crehore s stories of his youth in 1950s Wisconsin are peppered with engaging characters and a quiet wit. A grouse-hunting expedition goes awry when an eccentric British businessman bags an escaped bantam rooster with a landing net. Crehore's great-grandfather gets in trouble one Christmas when he sneaks a whoopee-cushion under a guest s seat. The elderly Frau Blau gets trapped in an outhouse by a shady auctioneer during a farm sale. Through all the adventures and misadventures in a small town and in the great outdoors of Wisconsin, family is always at the center. This gently humorous look back at a baby-boomer s awakening to adulthood will be appreciated by members of any generation.Honorable Mention, Kingery/Derleth Book Length Nonfiction, Council for Wisconsin Writers Finalist, Humor, Midwest Book Awards"

When survey research, statistics, and electronic data processing were first introduced, they held out promise that a new level of political knowledge would be created. Applied to the study of voting behavior, survey research promised an understanding of the factors determining the outcome of an election, that political history could be based on rich and current data, and that we could begin to understand the role of elections in constitutional democracy. The truth as Peter B. Natchez shows, is that despite the opportunity provided by this revolution, voting studies have failed to make significant contributions to democratic theory or political history.

The findings of voting studies have spread from the universities into the political system with a rather grim message. In its simplest form the message is this: the electorate does not measure up to the task thrust upon it by democracy. The studies conclude that voters choose candidates for reasons having little relevance to the success of the political system, and little relevance even to politics. Thus political science, in shifting from an optimistic focus on theory to a strong emphasis on empiricism, became a source of pessimism.

One cannot study democracy or the democratic process without a point of view on democracy. The scientific method requires a point of view: science is not only a method for discovering reality, but for addressing well-structured questions. Natchez identifies goals for democracy, freedom and tolerance, and consciousness in decision making. Elections serve two functions; one, filling constitutional offices, and two, a symbolic function rooted in democratic experience that is more ambiguous, but no less vital as a part of regime analysis. A political science that connects these two aspects of voting will require an analysis of why voters vote the way they do to fill offices; but, more importantly, it will also require an understanding of the symbolic function of elections.

A repeat of the Florida debacle in the 2000 presidential election is the fear of every election administrator and scholar of U.S. elections. Despite the relatively complication-free 2008 election, we are working with fairly new federal legislation designed to ease election administration problems. The implementation of the Help America Vote Act of 2002 (HAVA) raises the question, how effective have reforms been? Could another Florida happen? Helping America Vote is focused on the conflict between values of access and integrity in U.S. election administration. Kropf and Kimball examine both what was included in HAVA, and what was not. There are specific issues that the legislation de-emphasizes which the authors argue are important. Widespread agreement that voting equipment was a problem made technology the centerpiece of the legislation, and it has remedied a number of pressing concerns. But, there is still reason to be concerned about key aspects of electronic voting, ballot design, and the politics of partisan administrators. It takes a legitimacy crisis for serious election reforms to happen at the federal level, and seemingly, the crisis has passed. However, the risk is still very much present for the electoral process to fail. What are the implications for democracy when we attempt reform? Our lack of attention to ballots and administrative structures could cause another legitimacy crisis.

A repeat of the Florida debacle in the 2000 presidential election is the fear of every election administrator and scholar of U.S. elections. Despite the relatively complication-free 2008 election, we are working with fairly new federal legislation designed to ease election administration problems. The implementation of the Help America Vote Act of 2002 (HAVA) raises the question, how effective have reforms been? Could another Florida happen? Helping America Vote is focused on the conflict between values of access and integrity in U.S. election administration. Kropf and Kimball examine both what was included in HAVA, and what was not. There are specific issues that the legislation de-emphasizes which the authors argue are important. Widespread agreement that voting equipment was a problem made technology the centerpiece of the legislation, and it has remedied a number of pressing concerns. But, there is still reason to be concerned about key aspects of electronic voting, ballot design, and the politics of partisan administrators. It takes a legitimacy crisis for serious election reforms to happen at the federal level, and seemingly, the crisis has passed. However, the risk is still very much present for the electoral process to fail. What are the implications for democracy when we attempt reform? Our lack of attention to ballots and administrative structures could cause another legitimacy crisis.

As America continues down its path of polarization, a celebrated journalist tells us the deep story of the red-state/blue-state divide In the wake of Trump's presidency, Republican-led states have joined in an alarming assault on our democratic system. But the drift toward authoritarianism in red states has far deeper roots. We now have a country where tens of millions of people live under regimes that have spent years starving education and health care, empowering polluters, engaging in voter suppression, and neglecting their citizens' well-being in the interest of cutting taxes for the wealthy. In States of Neglect, journalist William Kleinknecht surveys the landscape of neglect in states including Texas, Florida, and Arizona through the experiences of a rich cast of characters. He visits environmental dead zones in the Texas Gulf region. He investigates Arizona's abandonment of public education and its corrupt charter school industry. He shows how Mississippi's denuded health care system has made the Magnolia State the sickest in the nation. And he explains how North Carolina allows its people to sink into poverty while catering to the needs of corporations. As a postscript, Kleinknecht proposes how progressive states on either coast might join in a compact of "progressive federalism" that uses their superior economic and cultural resources to counter the influence of the far right.

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members' input.

The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century.

Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.