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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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The Campaign Manager - Running and Winning Local Elections (Hardcover, 6th edition)
Loot Price: R4,655
Discovery Miles 46 550
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The Campaign Manager - Running and Winning Local Elections (Hardcover, 6th edition)
Expected to ship within 10 - 15 working days
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Everything you need to know about Vote by Mail! Successful campaign
manager and three-term mayor of Ashland, Oregon, Catherine Shaw
presents the must-have handbook for navigating local campaigns.
This clear and concise handbook gives political novices and
veterans alike a detailed, soup-to-nuts plan for organizing,
funding, publicizing, and winning local political campaigns.
Finding the right message and targeting the right voters are
clearly explained through specific examples, anecdotes, and
illustrations. Shaw also provides in-depth information on
assembling campaign teams and volunteers, canvassing, how to
conduct a precinct analysis, and how to campaign on a shoestring
budget. The Campaign Manager is an encouraging, lucid presentation
of how to win elections at the local level.The sixth edition has
been fully revised to include new and expanded coverage of
contemporary campaign management-from digital ads and new social
media tools to data-driven voter targeting tactics and vote by mail
strategies.
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