Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. * Offers comparative analyses of campaigns from country to country * Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more * Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy * Analyses the impact of digital media and 24/7 news cycle on campaign conduct

The conventional wisdom that parliamentary elections are now, more than at any time in the past, determined by voters' assessments of party leaders has been fiercely contested by comparative electoral research. To overcome the obvious mismatch between customary expectations about the role of party leaders and the conclusions drawn by scholarly research in the field, this book provides an innovative framework for the study of voting behavior in light of the ongoing personalization of politics. Through analysis of election study data from Britain, Germany and the Netherlands, this book highlights the progressive inability of social-psychological models of voting to account for individuals' choices. Throughout the last four decades, voters' attitudes towards party leaders have apparently become a crucial determinant of their feelings of affinity with certain parties. Once the role of leaders as drivers of partisanship is taken into account, their electoral effect emerges as a force that can - more often than not - make the difference between victory and defeat.

First published in 1974, this study of British political culture provides a radical critique of contemporary theories of working class deference and voting patterns. Drawing not only on previously unpublished opinion poll data but also the evidence of his own surveys, the author provides convincing evidence for his reformulation of the deference and civility themes, which he sees in terms of a theory of social order in class stratified societies. Comparative data from other European countries support this approach. The book ends with some incisive comments on the implications of the revised class perspective for comparative political research and future studies of British political culture.

The historic electoral defeat suffered in 2018 by Barisan Nasional (BN), which had ruled Malaysia for over half a century since independence, raised high expectations for electoral reform. Wide-ranging reform recommendations were indeed advanced but clearly these were complicated by the ethnic dimension and required a sustained effort to succeed. Prospects for their implementation were dimmed by the dramatic fall of the 22-month-old Pakatan Harapan government, reduced political activity during the Covid lockdown and in recent times the revived fortunes of BN-aligned political forces. Taking all of these factors into account, this impressive study takes stock of the state of democracy in Malaysia by offering readers a deep but readily understandable analysis of an array of electoral reform issues. Produced by a team of scholars ranging from very senior to promising younger academics, it also draws on the experiences of other countries and provides insights and lessons for countries wishing to undertake electoral reform after transitioning from authoritarianism. The result is a resource that will interest the politically engaged as well as scholars of political process, a study that is both wide-ranging and focused, and a primer on electoral politics that will be of wide interest far beyond Malaysia.

How Democracy Survives explores how liberal democracy can better adapt to the planetary challenges of our time by evolving beyond the Westphalian paradigm of the nation state. The authors bring perspectives from Africa, Asia, Europe, Latin America, and North America, their chapters engaging with the concept of transnational democracy by tracing its development in the past, assessing its performance in the present, and considering its potential for survival in this century and beyond. Coming from a wide array of intellectual disciplines and policymaking backgrounds, the authors share a common conviction that our global institutions-both governments and international organizations-must become more resilient, transparent, and democratically accountable in order to address the cascading political, economic, and social crises of this new epoch, such as climate change, mass migration, more frequent and severe natural disasters, and resurgent authoritarianism. This book will be relevant for courses in international relations and political science, environmental politics, and the preservation of democracy and federalism around the world.

The Soldier Vote tells the story of how Americans in the armed forces gained the right to vote while away from home. The ability for deployed military personnel to cast a ballot was difficult and often vociferously resisted by politicians of both political parties. While progress has been made, significant challenges remain. Using newly obtained data about the military voter, The Soldier Vote challenges some widely held views about the nature of the military vote and how service personnel vote.

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members' input.

The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century.

Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate's gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information.

This book is based on a special issue of Mass Communication & Society.

This book explores partisan dealignment in France between 1978 and 2012, with a particular focus on the blue-collar electorate and its relationship with the political parties of the established left (the Socialist Party, or Parti socialiste, and the Communist Party, or Parti communiste francais). It highlights the distinctiveness of blue-collar partisanship in a context of significant political, social and economic change and compares it with patterns of partisanship in the wider electorate. The voter-party relationship is self-evidently a bilateral one which can be modified both on the demand side, because voters change, and on the supply side, because parties change. Four factors are identified as playing a key role in partisan dealignment: value change, policy convergence, political sophistication and political trust. There is compelling evidence that while each of these makes a contribution, it is changes in the behaviour of the parties that are driving partisan dealignment among blue-collar workers in France.

Analyzing Turkey's electoral geography, this volume evaluates the geographical repercussions of the elections in Turkey since the establishment of multiparty politics in 1950. The book focuses on the last two decades, examining the interaction between electoral behavior and regional dynamics. Various issues related to the geographical connotations of Turkish electoral politics are qualitatively and quantitatively addressed by scholars with diverse backgrounds in social sciences. The chapters herein examine how Turkey's electoral geography has been shaped over the years to correspond with a certain aspect of multiparty politics, such as voting behaviors, political parties and party systems, nationalization and regionalization, redistricting, gender issues, identity dynamics, or ideological polarization. This comprehensive work contributes to the theoretical debates in electoral geography in general. Utilizing notions from electoral geography literature, this book develops new concepts through the Turkish case. Filling an important gap in the literature on Turkish politics, this contemporary analysis will be a key resource to policymakers, students, and scholars interested in political science, Turkey, and the Middle East.

The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics. More than any other aspects of American politics, campaigns and elections have been affected--in many cases transformed--by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students' thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understand the rapidly changing political environment of the U.S. electoral process.

The 2010 Midterm Elections were momentous in the history of U.S. campaigns. Readers of this book will follow the path of seven House and six Senate races from inception to election postmortem. The chapters are both narrative and provide analysis of an array of interesting and diverse contests from throughout the country. Each entry was written by one or more experts living in the state or region of the race. The authors provide succinct and highly readable chapters meant to illustrate the distinctive nature of the campaigns they are examining. Readers will see individual campaigns and elections "up close" and be able to compare and contrast one from another because of the common format employed throughout the book. Taken together, the chapters reveal that the roads to Congress, while similar in so many ways, each follow a unique route to Capitol Hill.

Concern about the integrity of American elections did not start with Trump's election; flaws in procedures have gradually grown during recent decades. The contemporary "tipping point" that raised public awareness was the 2000 Bush v. Gore Florida count, but, the 2016 campaign and its aftermath clearly worsened several major structural weaknesses. This deepened party polarization over the rules of the game and corroded American trust in the electoral process. Disputes over elections have proliferated on all sides in Trump's America with heated debate about the key problems-whether the risks of electoral fraud, fake news, voter suppression, or Russian interference-and with no consensus about the right solutions. This book illuminates several major challenges observed during the 2016 U.S. elections, focusing upon concern about both the security and inclusiveness of the voter registration process in America. Given the importance of striking the right balance between security and inclusiveness in voter registration, this volume brings together legal scholars, political scientists, and electoral assistance practitioners to provide new evidence-based insights and policy-relevant recommendations.

The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics. More than any other aspects of American politics, campaigns and elections have been affected--in many cases transformed--by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students' thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understand the rapidly changing political environment of the U.S. electoral process.

This book describes political and sociological developments in Israel before and after the February 2009 elections, alongside an analysis of electoral trends. It provides an effective analysis of contemporary political and sociological Israeli history. Rather than focusing narrowly on electoral politics alone, this book broadens its focus to make it relevant to undergraduate and graduate students in Middle Eastern, Israeli and Jewish studies and the liberal arts. Israel at the Polls has been updated and published annually for thirty years, providing readers with up-to-date analysis and continuity of scholarship; this book offers an expert long-term assessment of Israeli politics.

This book was published as a special issue of Israel Affairs.

Elections in Asia, written by experts in the field, presents the first-ever compendium of electoral data for all the 62 states in Asia, Australia, and Oceania from their independence to the present. Exhaustive statistics on national elections and referendum are given in each chapter. The two volumes provides the definative resource for historical and cross-national comparisons of elections and electoral system worldwide.

Our portraits of voters, their relationship to parties, and the behavior of elected party members have changed significantly within the last 10 to 15 years. Characterizations of dealignment and decreased importance of parties have been fairly rapidly replaced by a focus on party polarization. Voters are becoming more ideological and the debate is now about the relative role of ideology, religious attachment, views on immigration, and class in affecting party identification and voting. In a short period of time we have gone from concern that parties are not responsive or sufficiently different to whether polarization has become too great.

This volume, with contributions from some of the most noted scholars of political parties, brings together assessments of these changes to provide a comprehensive overview of current trends in the field. It serves as an excellent companion to courses on parties and elections, and a useful overview for scholars and students of American politics generally.

This comprehensive volume provides crucial insights from contemporary academics and practitioners into how positive interventions might be made into post-secular political spaces that have emerged in the wake of the economic, political, and social upheavals of the 2008 global financial crisis. The failure of liberal democracy to deal effectively with such challenges has led to scapegoating of the poor, immigrants, and Muslims, and contributed to the populist electoral success of, among others, the Leave campaign during the 2016 United Kingdom European Union membership referendum, and Donald Trump's Presidential campaign. These shocks have highlighted contemporary political spaces defined by what has been termed 'all the posts': postmodern, post-Christendom, post-liberal, post-political, and post-secular. This collection examines emerging attempts to understand and advance the cause of wellbeing within this context. The authors address a variety of key issues including: (re)configuring mythologies for the common good; deploying love and friendship politically; motivating new social movements; valuing the other; recovering displaced and devalued political narratives; finding alternatives to the previously dominant neo-liberalism; listening deeply for social transformation; and overcoming adversarial party politics. This book was originally published online as a special issue of the journal Global Discourse.

Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

The study of patron-client politics is new to the study of Hong Kong political science. This book examines whether patron-client relations are critical to the electoral victory of candidates; how the political elites cultivate support from clients in order to obtain more votes during local elections; and tests the extent to which whether patron-client relations are crucial in order for candidates to obtain more ballots during elections.

Covering patron-client politics and public administration in Hong Kong; the electoral dynamics including the Chief Executive elections and the Legislative Council elections; the cooptation of key elites by using patron-client mechanism; the study of the committees and elites who have been politically co-opted; the appointment mechanisms that have played a crucial role in patron-clientelism; and finally the China factor in the entire processes and politics of patron-client politics.

Bruce Kwong finds that the better candidates cultivate patron-client relations, the greater their chance of winning the election; and the smaller the size of the electoral constituency, the greater the impact of patron-client relations. Finally, the book stresses the role of Beijing as a powerful patron shaping the Hong Kong Chief Executive and the latter's clients and analyzes the political implications and long-term consequences of patron-client politics in Hong Kong.

Every two years, exit polls become the most widely analyzed, written about, and discussed data-set in the United States. Although exit polls are known for their use in predicting elections, they are in fact the best tool for explaining election results. Exit polls are taken from actual voters, whereas pre-election polls that tally people's intended votes tend to overstate the number of people who will actually go to the polls. Exit Polls: Surveying the American Electorate is a groundbreaking new reference work that explores for the first time the trends in longitudinal variables asked in the national Election Day exit polls from their beginning in 1972 to the present. The book documents comparable survey items that have appeared in multiple exit polls over time. Authors Samuel J. Best and Brian S. Krueger-both election commentators for CBS news and statistical experts-present more than 100 tables and 100 figures showing the changes in the American electorate and its voting patterns over time. This work represents the first time exit poll data has been combined to show trends over time. Chapter one: The Exit Poll Phenomenon provides a brief history of exit polls and chronicles how they evolved into their current arrangement. It explains how exit poll questions are developed, the sampling and weighting procedures used, the reporting protocols adopted, and the benefits and limitations of exit polls. Chapter two: Creating and Using Exit Poll Time Series describes how individual exit polls were compiled into a first of its kind cumulative data file and discusses the rationale for selecting specific survey items. The chapter explains the techniques used to merge the data and discusses the framework used to present the data in the subsequent chapters. Chapter three: Composition of Voters in Federal Elections focuses on changes in the demographic and ideological composition of the electorate over almost forty years, including gender, age, race, sexual orientation, education, income, religion, party membership, and military service. Chapter four: The Presidential Voting Preferences of the Active Electorate examines the presidential voting patterns of the various groups that make up the American electorate, from 1972 to 2010. Chapter five: The Congressional Voting Preferences of the Active Electorate examines the congressional voting patterns of the various groups that make up the American electorate from 1972 to 2010. Offering unique insight into the American electorate, this important new work is meant to serve novice and expert researchers alike. Libraries with holdings in American politics and government will want to acquire this one-of-a-kind resource.

All of America's crucial presidential votes -- arranged by state and by county within a state -- are collected in two unparalleled volumes. No other book set provides the accessible and easy to use information about presidential votes in every county in the nation for the past 80 years.

The first volume covers elections from Warren G. Harding's landslide in 1920 through Dwight D. Eisenhower's second term. Volume 2 begins with the election of John F. Kennedy in 1960 and carries through the latest controversial national vote in 2000 that brought George W. Bush to the White House.

Both volumes are organized the same: the front section containing national summary tables of the state by state vote and Electoral College vote for each election. A chapter for each state follows, beginning with a summary of the statewide vote and Electoral College, a county outline map, and the county-by-county details of each election. Sizable votes for third party candidates are also provided, as are summaries of presidential primary elections.

For quick access to the most reliable data ever published on presidential elections, America at the Polls is in a class by itself.

Building on a comprehensive theoretical framework that draws on discursive and ideational approaches to populism, this volume offers a comparative mapping of the Populist Radical Left in contemporary Europe. It explores the novel discursive, political and organisational features of several political actors, as well as the conditions of their emergence and success, while being alert to the role of relevant social movements. Chapters feature case studies of the Greek party Syriza, the Spanish Podemos, the German Die Linke, Jean-Luc Melenchon and France Insoumise, the Dutch Socialist Party and the Slovenian Levica. Jeremy Corbyn's leadership of Labour in the UK and 'Momentum', the movement that supports him is also examined. A separate chapter is devoted to recent grassroots social movements that can be seen as instances of progressive populism, such as the 'squares movement' in Spain and Greece. This book fills a crucial gap in the literature on radical left politics and populism in Europe, contributing to the rapidly burgeoning field of populism studies.