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Marketing the Populist Politician - The Demotic Democrat (Hardcover) Loot Price: R1,404
Discovery Miles 14 040
Repayment Terms: R132 pm x 12*
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Marketing the Populist Politician - The Demotic Democrat (Hardcover): R. Busby

Marketing the Populist Politician - The Demotic Democrat (Hardcover)

R. Busby

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Loot Price R1,404 Discovery Miles 14 040 | Repayment Terms: R132 pm x 12*

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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: September 2009
First published: 2009
Authors: R. Busby
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Hardcover
Pages: 232
ISBN-13: 978-0-230-52227-5
Categories: Books > Social sciences > Politics & government > Political science & theory
Books > Social sciences > Politics & government > Comparative politics
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 0-230-52227-0
Barcode: 9780230522275

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