The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members' input.

The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century.

Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

First published in 1974, this study of British political culture provides a radical critique of contemporary theories of working class deference and voting patterns. Drawing not only on previously unpublished opinion poll data but also the evidence of his own surveys, the author provides convincing evidence for his reformulation of the deference and civility themes, which he sees in terms of a theory of social order in class stratified societies. Comparative data from other European countries support this approach. The book ends with some incisive comments on the implications of the revised class perspective for comparative political research and future studies of British political culture.

Examines how political parties navigate major election reforms by comparing electoral system changes in Russia and Ukraine at the same time, under different regimes In Party Politics in Russia and Ukraine, Bryon Moraski provides a window into the political landscapes of Russia and Ukraine, two countries that have clashed with each other-and struggled with their own popular revolts-in recent years. Drawing on election outcomes, party nominations, parliamentary voting, and other data, Moraski highlights how ruling parties, incumbent legislators, and others have adapted to major electoral system changes in both countries. Moraski sheds light on how authoritarian regimes-and the ruling parties that support them-have used changing conditions in their countries to consolidate their power, with varying success. Exploring the swiftly changing political arena of Eastern Europe, Party Politics in Russia and Ukraine offers timely insight into the impact of elections in the twenty-first century.

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate's gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information.

This book is based on a special issue of Mass Communication & Society.

Using a case study approach, Celebrities in American Elections contends that celebrities have the talent, fame, and resources to succeed in electoral politics. These factors account for the electoral victories of Ronald Reagan, Clint Eastwood, Fred Grandy, Sonny Bono, Jesse Ventura, Arnold Schwarzenegger, Al Franken, and Donald Trump. However, the author argues that these items are insufficient without a favorable political environment; as many celebrities have lost elections as have won them. They lose because their persona does not match the politics of their time, or they represent the minority party in a one party dominated district or state, or they advocate for unpopular policies. Among those that won, nearly half were elected by a plurality - not a majority - of voters. This does not suggest overwhelming public support for celebrity candidates despite their many advantages. With a few exceptions, celebrities that won tended to also win the fundraising battle, while celebrities that lost tended to raise less than their opponent - the normal laws of politics still apply. The celebrity factor, while helpful, does not fully explain why celebrities win or lose elections.

The 2010 Midterm Elections were momentous in the history of U.S. campaigns. Readers of this book will follow the path of seven House and six Senate races from inception to election postmortem. The chapters are both narrative and provide analysis of an array of interesting and diverse contests from throughout the country. Each entry was written by one or more experts living in the state or region of the race. The authors provide succinct and highly readable chapters meant to illustrate the distinctive nature of the campaigns they are examining. Readers will see individual campaigns and elections "up close" and be able to compare and contrast one from another because of the common format employed throughout the book. Taken together, the chapters reveal that the roads to Congress, while similar in so many ways, each follow a unique route to Capitol Hill.

Analyzing Turkey's electoral geography, this volume evaluates the geographical repercussions of the elections in Turkey since the establishment of multiparty politics in 1950. The book focuses on the last two decades, examining the interaction between electoral behavior and regional dynamics. Various issues related to the geographical connotations of Turkish electoral politics are qualitatively and quantitatively addressed by scholars with diverse backgrounds in social sciences. The chapters herein examine how Turkey's electoral geography has been shaped over the years to correspond with a certain aspect of multiparty politics, such as voting behaviors, political parties and party systems, nationalization and regionalization, redistricting, gender issues, identity dynamics, or ideological polarization. This comprehensive work contributes to the theoretical debates in electoral geography in general. Utilizing notions from electoral geography literature, this book develops new concepts through the Turkish case. Filling an important gap in the literature on Turkish politics, this contemporary analysis will be a key resource to policymakers, students, and scholars interested in political science, Turkey, and the Middle East.

The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics. More than any other aspects of American politics, campaigns and elections have been affected--in many cases transformed--by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students' thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understand the rapidly changing political environment of the U.S. electoral process.

The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics. More than any other aspects of American politics, campaigns and elections have been affected--in many cases transformed--by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students' thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understand the rapidly changing political environment of the U.S. electoral process.

This edited volume presents the first comprehensive analysis of recall processes which have spread globally since the end of the Cold War, and which are now re-configuring the political dynamics of electoral democracy. Drawing on the expertise of country experts, the book provides a coherent and theoretically informed framework for mapping and evaluating this fast-evolving phenomenon. While the existing literature on the subject has so far focused on isolated single-country studies, the collection brings recall experiments to centre stage as it relates them to current crises in the traditional variants of representative democracy. It explains why the spread of recall innovations is set to continue, and to pass a threshold from inattention to urgent engagement. The authors further provide original insights into the rationale for recall, as well as guidance on minimising the accompanying risks.

Concern about the integrity of American elections did not start with Trump's election; flaws in procedures have gradually grown during recent decades. The contemporary "tipping point" that raised public awareness was the 2000 Bush v. Gore Florida count, but, the 2016 campaign and its aftermath clearly worsened several major structural weaknesses. This deepened party polarization over the rules of the game and corroded American trust in the electoral process. Disputes over elections have proliferated on all sides in Trump's America with heated debate about the key problems-whether the risks of electoral fraud, fake news, voter suppression, or Russian interference-and with no consensus about the right solutions. This book illuminates several major challenges observed during the 2016 U.S. elections, focusing upon concern about both the security and inclusiveness of the voter registration process in America. Given the importance of striking the right balance between security and inclusiveness in voter registration, this volume brings together legal scholars, political scientists, and electoral assistance practitioners to provide new evidence-based insights and policy-relevant recommendations.

Concerned citizens across the globe fear that democratic institutions are failing them. Citizens feel shut out of politics and worry that politicians are no longer responsive to their interests. In Hope for Democracy, John Gastil and Katherine R. Knobloch introduce new tools for tamping down hyper-partisanship and placing citizens at the heart of the democratic process. They showcase the Citizens' Initiative Review, which convenes a demographically-balanced random sample of citizens to study statewide ballot measures. Citizen panelists interrogate advocates, opponents, and experts, then write an analysis that distills their findings for voters. Gastil and Knobloch reveal how this process has helped voters better understand the policy issues placed on their ballots. Placed in the larger context of deliberative democratic reforms, Hope for Democracy shows how citizens and public officials can work together to bring more rationality and empathy into modern politics.

Noted campaign scholars James W. Ceaser, Andrew E. Busch, and John J. Pitney Jr. take readers along on the longest, most expensive, and in many ways most dramatic presidential campaign in American history. Drawing on their extensive knowledge of political history and deep resources of current political science, the authors capture the astonishing twists of fate, uncanny detours, and remarkable surprises that made the 2008 election truly historic. With President George W. Bush's approval ratings at record lows, the 2008 election was a contest that Democrats were predicted to win. And with Barack Obama's victory over John McCain, they did. But it was the highly unlikely journey to this likely destination that set this presidential election apart from others. As they have every four years since 1992, James W. Ceaser and Andrew E. Busch once again provide the most comprehensive and authoritative account of the presidential election. Joined on this book by John J. Pitney Jr., the authors chronicle the epic journey culminating in the election of the first African American president of a group of extraordinary candidates and a nation. Epic Journey Authors' Blog: www.epicjourney2008.com

The election of 1896-the subject of Paul Glad's expert study-marked the emergence of new forces and new voices in American life which were to win power and impact in the 20th century. The campaign was a conflict between two national myths: the agrarian, with its yeoman farmer hero; and the success myth, which glorified the self-made man. Neither William McKinley nor William Jennings Bryan could resist ordering the facts to fit these mythologies; there were a few realists in the campaign, but they and their followers were vigorously branded as impractical visionaries. Mr. Glad discusses in detail the candidates' personalities, the economic issues and regional forces, the rise of the Populist party, campaign strategy, and voting patterns. His book is an essential introduction to 20th-century America.

Elections in Asia, written by experts in the field, presents the first-ever compendium of electoral data for all the 62 states in Asia, Australia, and Oceania from their independence to the present. Exhaustive statistics on national elections and referendum are given in each chapter. The two volumes provides the definative resource for historical and cross-national comparisons of elections and electoral system worldwide.

This book presents a reassessment of the fundamental principles of the Tea Party movement. The Tea Party movement is largely associated with those who want a severely limited federal government spending far fewer taxpayer dollars. What gets less attention are the underlying Tea Party sentiments that, the book argues, are not so much false as they are terribly dated in light of the current national landscape. Such sentiments include prioritizing self-reliance, viewing politics as a "dirty business," considering "free enterprise" unassailable, and believing the earth to be man's possession. Brown skillfully and thoughtfully breaks from partisan considerations to get at the root of the movement, arguing that too many Tea Partiers are living in a world of their own, which, given so many pressing problems in the world, amounts to what Brown calls "sentimental mischief."

This book analyzes the leadership ethics dilemma of whether the diaspora ought to vote specifically in their homeland franchise. This quagmire becomes even more complex in the case of Africa, where some diasporas participate in their countries' elections and others don't. It implies and goes beyond the mere question of "why" or what are the reasons behind the fact that members of some countries vote and those of other nations do not. The analysis contained in the book deals with whether it is right or wrong (good or bad; just or unjust; virtuous or immoral, desirable or undesirable) for citizens living overseas to participate in their countries' suffrages, and for the leaders of African countries to extend the franchise rights to their diaspora. Pedagogically, the book proposes an applied methodology of leadership decision-making based on ethical dilemmas, which instructors and learners of various disciplines, particularly those in leadership ethics, as well as global leaders might find useful. The combined DIRR (Description, Interpretation, Rehearsal and Re-discernment) proposed by Enomoto & Kramer (2007) and the prudent pragmatism by Bluhm & Heineman (2007) correspond to the traditional African "baobab tree" as a physical space of social and political conflict resolutions. In this book, the "baobab tree", an ethical arena of public debates, helps to weigh primarily the need for diaspora Africans to get the right to vote, as well as the social, political and economic benefits such a right, if it were granted, would entail for all the parties involved. Drawing from the examples of countries that have championed some form of democratic processes, including expatriate elections, the book brings to the forefront the crucial role of both the leadership of Africa and that of their diaspora in spearheading the continent on the path of sustainable development.

This book explores how and why Vietnam loomed so large for Humphrey as vice president from 1964 through the 1968 election campaign against Richard Nixon. It assesses how Humphrey's loyalty to Lyndon Johnson, who emerges as the villain of the story in many ways, would negatively affect his political ambitions. And it engages the disconnect between Humphrey's principles and the intricate politics of his convoluted relationship with the president and his unsuccessful presidential campaign. It is a complex and frustrating narrative, the results of which would be tragic, not only for Humphrey's presidential aspirations, but also for the war in Southeast Asia and the future of the United States.

This book describes political and sociological developments in Israel before and after the February 2009 elections, alongside an analysis of electoral trends. It provides an effective analysis of contemporary political and sociological Israeli history. Rather than focusing narrowly on electoral politics alone, this book broadens its focus to make it relevant to undergraduate and graduate students in Middle Eastern, Israeli and Jewish studies and the liberal arts. Israel at the Polls has been updated and published annually for thirty years, providing readers with up-to-date analysis and continuity of scholarship; this book offers an expert long-term assessment of Israeli politics.

This book was published as a special issue of Israel Affairs.

Our portraits of voters, their relationship to parties, and the behavior of elected party members have changed significantly within the last 10 to 15 years. Characterizations of dealignment and decreased importance of parties have been fairly rapidly replaced by a focus on party polarization. Voters are becoming more ideological and the debate is now about the relative role of ideology, religious attachment, views on immigration, and class in affecting party identification and voting. In a short period of time we have gone from concern that parties are not responsive or sufficiently different to whether polarization has become too great.

This volume, with contributions from some of the most noted scholars of political parties, brings together assessments of these changes to provide a comprehensive overview of current trends in the field. It serves as an excellent companion to courses on parties and elections, and a useful overview for scholars and students of American politics generally.

This edited collection explores a wide range of communication elements and themes, representing a variety of topics and methodologies. It focuses broadly on the role and function of communication within the context of the 2016 United States presidential election, with chapters devoted to topics including an overview of the election from a communication perspective, the nominations, strategies of campaign visits, the impact of gender in the campaign, the impact of WikiLeaks, front page election coverage, messaging and performance of third-party candidates, Trump's campaign announcement address, and Clinton's concession speech. This is an eclectic collection that makes a significant contribution to current understandings of the various roles of communication in the historic presidential election of 2016.

Every two years, exit polls become the most widely analyzed, written about, and discussed data-set in the United States. Although exit polls are known for their use in predicting elections, they are in fact the best tool for explaining election results. Exit polls are taken from actual voters, whereas pre-election polls that tally people's intended votes tend to overstate the number of people who will actually go to the polls. Exit Polls: Surveying the American Electorate is a groundbreaking new reference work that explores for the first time the trends in longitudinal variables asked in the national Election Day exit polls from their beginning in 1972 to the present. The book documents comparable survey items that have appeared in multiple exit polls over time. Authors Samuel J. Best and Brian S. Krueger-both election commentators for CBS news and statistical experts-present more than 100 tables and 100 figures showing the changes in the American electorate and its voting patterns over time. This work represents the first time exit poll data has been combined to show trends over time. Chapter one: The Exit Poll Phenomenon provides a brief history of exit polls and chronicles how they evolved into their current arrangement. It explains how exit poll questions are developed, the sampling and weighting procedures used, the reporting protocols adopted, and the benefits and limitations of exit polls. Chapter two: Creating and Using Exit Poll Time Series describes how individual exit polls were compiled into a first of its kind cumulative data file and discusses the rationale for selecting specific survey items. The chapter explains the techniques used to merge the data and discusses the framework used to present the data in the subsequent chapters. Chapter three: Composition of Voters in Federal Elections focuses on changes in the demographic and ideological composition of the electorate over almost forty years, including gender, age, race, sexual orientation, education, income, religion, party membership, and military service. Chapter four: The Presidential Voting Preferences of the Active Electorate examines the presidential voting patterns of the various groups that make up the American electorate, from 1972 to 2010. Chapter five: The Congressional Voting Preferences of the Active Electorate examines the congressional voting patterns of the various groups that make up the American electorate from 1972 to 2010. Offering unique insight into the American electorate, this important new work is meant to serve novice and expert researchers alike. Libraries with holdings in American politics and government will want to acquire this one-of-a-kind resource.

Since 1952, the social bases of the Democratic and Republican parties have undergone radical reshuffling. At the start of this period southern Blacks favored Lincoln's Republican Party over suspect Democrats, and women favored Democrats more than Republicans. In 2020 these facts have been completely reversed. A Tale of Two Parties: Living Amongst Democrats and Republicans Since 1952 traces through this transformation by showing: How the United States society has changed over the last seven decades in terms of regional growth, income, urbanization, education, religion, ethnicity, and ideology; How differently the two parties have appealed to groups in these social cleavages; How groups in these social cleavages have become concentrated within the bases of the Democratic and Republican parties; How party identification becomes intertwined with social identity to generate polarization akin to that of rapid sports fans or primitive tribes. A Tale of Two Parties: Living Amongst Democrats and Republicans Since 1952 will have a wide and enthusiastic readership among political scientists and researchers of American politics, campaigns and elections, and voting and elections.

This comprehensive volume provides crucial insights from contemporary academics and practitioners into how positive interventions might be made into post-secular political spaces that have emerged in the wake of the economic, political, and social upheavals of the 2008 global financial crisis. The failure of liberal democracy to deal effectively with such challenges has led to scapegoating of the poor, immigrants, and Muslims, and contributed to the populist electoral success of, among others, the Leave campaign during the 2016 United Kingdom European Union membership referendum, and Donald Trump's Presidential campaign. These shocks have highlighted contemporary political spaces defined by what has been termed 'all the posts': postmodern, post-Christendom, post-liberal, post-political, and post-secular. This collection examines emerging attempts to understand and advance the cause of wellbeing within this context. The authors address a variety of key issues including: (re)configuring mythologies for the common good; deploying love and friendship politically; motivating new social movements; valuing the other; recovering displaced and devalued political narratives; finding alternatives to the previously dominant neo-liberalism; listening deeply for social transformation; and overcoming adversarial party politics. This book was originally published online as a special issue of the journal Global Discourse.