Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what's needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book's downloadable resources allow you to get up and running right away. Aside from a complete marketing glossary, two complete marketing plans-one for a hardware product; the other for a software product-enable you to bypass the "scut" work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization's business and strategic plans, this book provides you with templates for both of these, as well as a template for that all-important business plan executive summary. The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need.

Going beyond the usual how-to guide, Lean Six Sigma Secrets for the CIO supplies proven tips and valuable case studies that illustrate how to combine Six Sigma's rigorous quality principles with Lean methods for uncovering and eliminating waste in IT processes. Using these methods, the text explains how to take an approach that is all about improving IT performance, productivity, and security-as much as it is about cutting costs. Savvy IT veterans describe how to use Lean Six Sigma with IT governance frameworks such as COBIT and ITIL and warn why these frameworks should be considered starting points rather than destinations. This complete resource for CIOs and IT managers provides effective strategies to address the human element that is so fundamental to success and explains how to maximize the voice of your customers while keeping in touch with the needs of your staff. And perhaps most importantly-it provides the evidence needed to build your case to upper management. Supplying you with the tools to create methods that will bring out the best in your employees; Lean Six Sigma Secrets for the CIO provides the understanding required to manage your IT operations with unique effectiveness and efficiency in service of the bottom line.

Are you ready and willing to get to the root causes of problems? As Medicare, Medicaid, and major insurance companies increasingly deny payment for never events, it has become imperative that hospitals and doctors develop new ways to prevent these avoidable catastrophes from recurring. Proactive tools such as root cause analysis (RCA), basic failure mode and effects analysis (FMEA), and opportunity analysis (OA) are useful in preventing error, but in healthcare, such tools are often constrained by reticence to share information about mistakes and other problems inherent to the industry. ...well written and extremely applicable to health care. Every healthcare professional should have a copy. - Matthew C. Mireles, President / CEO, Community Medical Foundation for Patient Safety, Bellaire, Texas Patient Safety: The PROACT (R) Root Cause Analysis Approach addresses the proactive methodologies and organizational paradigms that must change in order to support and sustain such activities in the interest of patient safety. Written by reliability expert Robert J. Latino, this book provides a perspective on patient care from outside the health industry and culture. It teaches a proven approach that measures its effectiveness based on patient safety results, rather than compliance, and demonstrates the Return-On-Investment for using RCA to reduce and/or eliminate undesirable outcomes. Addressing the contribution of human error to physical consequences, Latino explores ways to identify conditions that are more prone to result in human error. It also uses FMEA to proactively identify unacceptable risks, and then uses the concepts of RCA to prevent risks from materializing. Are you ready to be tenacious in your approach and completely honest in your assessment?Root Cause Analysis requires courage and honesty. When

Written by a tribological expert with more than thirty years of experience in the field, Mechanical Wear Fundamentals and Testing, Second Edition compiles an extensive range of graphs, tables, micrographs, and drawings to illustrate wear, friction, and lubrication behavior in modern engineering applications. The author promotes a clear understanding of wear testing methodologies for avoidance and resolution of deterioration and weakening in specific engineering designs. Comprehensively describes more than 20 different phenomenological wear tests and over 10 operational wear tests

This book will change the way you think about problems. It focuses on creating solutions to all sorts of complex problems by taking a practical, problem-solving approach. It discusses not only what needs to be done, but it also provides guidance and examples of how to do it. The book applies systems thinking to systems engineering and introduces several innovative concepts such as direct and indirect stakeholders and the Nine-System Model, which provides the context for the activities performed in the project, along with a framework for successful stakeholder management. A list of the figures and tables in this book is available at https://www.crcpress.com/9781138387935. FEATURES * Treats systems engineering as a problem-solving methodology * Describes what tools systems engineers use and how they use them in each state of the system lifecycle * Discusses the perennial problem of poor requirements, defines the grammar and structure of a requirement, and provides a template for a good imperative construction statement and the requirements for writing requirements * Provides examples of bad and questionable requirements and explains the reasons why they are bad and questionable * Introduces new concepts such as direct and indirect stakeholders and the Shmemp! * Includes the Nine-System Model and other unique tools for systems engineering

Structural Analysis of Polymeric Composite Materials, Second Edition introduces the mechanics of composite materials and structures and combines classical lamination theory with macromechanical failure principles for prediction and optimization of composite structural performance. It addresses topics such as high-strength fibers, manufacturing techniques, commercially available compounds, and the behavior of anisotropic, orthotropic, and transversely isotropic materials and structures subjected to complex loading. Emphasizing the macromechanical (structural) level over micromechanical issues and analyses, this unique book integrates effects of environment at the outset to establish a coherent and updated knowledge base. In addition, each chapter includes example problems to illustrate the concepts presented.

Economic and Financial Analysis for Engineering and Project Management is for engineers and others who must analyze the financial and economic ramifications of producing and sustaining capital projects. Unlike other books in the field, it offers straightforward and lucid explanations of all main formulas needed to carry out financial analyses. The math is kept simple and is fully explained, making the book accessible to non-technical personnel. Numerous sample problems are provided, and can be worked on standard spreadsheet programs, as well as using interest rate tables. The book shows how to link quantitative data to management decisions and to standard reporting forms and has been designed for practicing engineers and students alike. Economic and Financial Analysis for Engineering and Project Management is a "must have" for graduate students in engineering management departments; graduate and undergraduates taking courses in project management, engineering economics, and engineering finance. Practicing engineers will find this book THE handy reference for any project involving financial analyses.

Engineering Science N2 serves as a user-friendly handbook both for the student and the lecturer in that it not only contains the complete theoretical component for every module, but it also has a short revision section dealing with necessary material from the previous grade.

Project Managers leading massive IT projects--defined as projects rolling out deliverables across geographic boundaries with budgets ranging well into the millions--need a unique level of expertise and an arsenal of personal and professional skills to successfully accomplish their tasks. Large IT initiatives inherently contain business conditions, technology quirks, and participant and managerial agendas that make them exceedingly difficult to execute. Complex IT Project Management: Sixteen Steps to Success reveals a project management process that the author has proven to be successful in many complex real-world projects. Each step is presented in its logical sequence, with the connections between management methods and project goals clearly defined. The author often refers to the successful tactics he employed, providing you with a strategy to overcome the challenges found in even the most intricate IT projects. This book stands as the perfect tool for project managers at all levels of experience who plan to tackle a high-profile initiative. It also serves as a guide for project sponsors searching for the right manager, and for consultants recommending best practices for the workplace.

The rapid technological development of new products, coupled with the growing consumer desire for the latest technology, has led to a new environmental problem: products that are discarded prematurely. But behind every problem lies an opportunity. Many of these products can be reprocessed, leading to savings in natural resources, energy, landfill space, and ultimately, time and money. Strategic Planning Models for Reverse and Closed-Loop Supply Chains addresses complex issues caused by the inherent uncertainty involved in every stage of a closed-loop supply chain. The book presents quantitative models for the many multifaceted issues faced by strategic planners of reverse and closed-loop supply chains amid the challenges of uncertainty in supply rate of used products, unknown condition of used products, and imperfect correlation between supply of used products and demand for reprocessed goods. The models proposed in this book provide understanding of how a particular issue can be effectively approached in a particular decision-making situation using a suitable quantitative technique or suitable combination of two or more quantitative techniques. This information then translates into decision-making strategies and guidance for reverse and closed-loop supply chain management.

In today's sophisticated world, reliability stands as the ultimate arbiter of quality. An understanding of reliability and the ultimate compromise of failure is essential for determining the value of most modern products and absolutely critical to others, large or small. Whether lives are dependent on the performance of a heat shield or a chip in a lab, random failure is never an acceptable outcome. Written for practicing engineers, Practical Reliability Engineering and Analysis for System Design and Life-Cycle Sustainment departs from the mainstream approach for time to failure-based reliability engineering and analysis. The book employs a far more analytical approach than those textbooks that rely on exponential probability distribution to characterize failure. Instead, the author, who has been a reliability engineer since 1970, focuses on those probability distributions that more accurately describe the true behavior of failure. He emphasizes failure that results from wear, while considering systems, the individual components within those systems, and the environmental forces exerted on them. Dependable Products Are No Accident: A Clear Path to the Creation of Consistently Reliable Products Taking a step-by-step approach that is augmented with current tables to configure wear, load, distribution, and other essential factors, this book explores design elements required for reliability and dependable systems integration and sustainment. It then discusses failure mechanisms, modes, and effects-as well as operator awareness and participation-and also delves into reliability failure modeling based on time-to-failure data considering a variety of approaches. From there, the text demonstrates and then considers the advantages and disadvantages for the stress-strength analysis approach, including various phases of test simulation. Taking the practical approach still further, the author covers reli

"Should have broad appeal in many kinds of industry, ranging from automotive to computers-basically any organization concerned with products having moving parts!" -David A. Rigney, Materials Science and Engineering Department, Ohio State University, Columbus, USA In-Depth Coverage of Frictional Concepts Friction affects so many aspects of daily life that most take it for granted. Arguably, mankind's attempt to control friction dates back to the invention of the wheel. Friction Science and Technology: From Concepts to Applications, Second Edition presents a broad, multidisciplinary overview of the constantly moving field of friction, spanning the history of friction studies to the evolution of measurement instruments. It reviews the gamut of friction test methods, ranging from simple inclined plans to sophisticated laboratory tribometers. The book starts with introductory concepts about friction and progressively delves into the more subtle fundamentals of surface contact, use of various lubricants, and specific applications such as brakes, piston rings, and machine components. Includes American Society of Testing and Management (ASTM) Standards This volume covers multiple facets of friction, with numerous interesting and unusual examples of friction-related technologies not found in other tribology books. These include: Friction in winter sports Friction of touch and human skin Friction of footware and biomaterials Friction drilling of metals Friction of tires and road surfaces Describing the tools of the trade for friction research, this edition enables engineers to purchase or build their own devices. It also discusses frictiona

Since the publication of the first edition of Integrated Product and Process Design and Development: The Product Realization Process more than a decade ago, the product realization process has undergone a number of significant changes. Reflecting these advances, this second edition presents a thorough treatment of the modern tools used in the integrated product realization process and places the product realization process in its new context. See what's new in the Second Edition: Bio-inspired concept generation and TRIZ Computing manufacturing cost, costs of ownership, and life-cycle costs of products Engineered plastics, ceramics, composites, and smart materials Role of innovation New manufacturing methods: in-mold assembly and layered manufacturing This book discusses how to translate customer needs into product requirements and specifications. It then provides methods to determine a product's total costs, including cost of ownership, and covers how to generate and evaluate product concepts. The authors examine methods for turning product concepts into actual products by considering development steps such as materials and manufacturing processes selection, assembly methods, environmental aspects, reliability, and aesthetics, to name a few. They also introduce the design of experiments and the six sigma philosophy as means of attaining quality. To be globally viable, corporations need to produce innovative, visually appealing, quality products within shorter development times. Filled with checklists, guidelines, strategies, and examples, this book provides proven methods for creating competitively priced quality products.

By 2030, 20 percent of the world's drivers, 60 million in all, will be over the age of 65. Consequently, safe and efficient mobility for older adults is a complex and pressing issue. Maintaining Safe Mobility in an Aging Society addresses the complexities surrounding the booming number of aging drivers and practical solutions for sustaining safe transportation for this growing group. This plainspoken resource informs safe mobility discussions on a variety of areas, including: Necessary skills for safe driving and how age affects them Current evidence on how medical conditions and medication hinder driving skills Comprehensive screening description and assessment practices, issues, and tools Sensitive ways to help older drivers transition into driving cessation Impact of advanced vehicle technology on aging drivers Approaches to strengthening safety-conscious licensing policies Draws the Significant Link Between Mobility and Well Being In addition to discussing how age impacts both the risk and severity of accidents and the link between mobility and well-being, this authoritative work discusses means to achieve safer mobility, including roadway design and community transportation options. Authored by driver safety and awareness experts, it covers psychological and physical changes associated with age (both normal and pathological), including an important but rarely explored aspect of dementia known as wandering behavior. It also addresses the role of emerging technology. Maintaining Safe Mobility in an Aging Society is a concise reference that encompasses an impressive breadth of ready-to-access information. Thorough and systematically organized, it is a groundbreaking and indispensable resource for those prov

Human error is involved in more than 90 percent of traffic accidents, and of those accidents, most are associated with visual distractions, or looking-but-failing-to-see errors. Human Factors of Visual and Cognitive Performance in Driving gathers knowledge from a human factors psychology standpoint and provides deeper insight into traffic -user behavior and the ways drivers acquire information from the road. Emphasizes Drivers as Visual Information Processors Because driving is an eyes-wide-open task, drivers are exposed to a multitude of visual stimuli along their journey. This information must be correctly processed in order to make the right decisions and perform precise safety maneuvers. With contributions from more than 20 leading experts, this detailed resource discusses road and markings design, new technologies, signage, distraction, safety, situation awareness, workload, driving experience, fatigue, and driving interventions with the goal of improving driving behavior and preventing accidents. Addresses These Key Areas: Visual attention and in-vehicle technologies Interventions to reduce road trauma Avoiding collisions and the failures involved in that endeavor Using jargon-free language that is easily understood, this book compresses research from the past few decades into one accessible resource. It clearly and cohesively provides ergonomics and human factor engineers, industrial designers, and highway and roadway engineers with an overarching understanding of the incessant visual demands drivers face.

Radio Frequency Identification (RFID) tagging is now mandated by the department of defense and many of the world's largest retailers including Wal-Mart. In order to stay competitive, more than 200,000 manufacturers and suppliers must develop strategies for integrating RFID technologies into their supply chains. RFID in Logistics: A Practical Introduction provides businesses and other relevant concerns with an authoritative step-by-step guide to the implementation and diverse applications of this revolutionary communications technology. Survey RFID applications in entertainment, credit devices, wireless communications, healthcare, and libraries Learn about both active and passive system components testing models Examine best practices for integrating RFID technology into the supply chain Combining techniques from computer, electrical, and industrial engineering, RFID in Logistics: A Practical Introduction supplies the basic instruction needed to develop and implement RFID technology.

A difficult and recalcitrant phenomenon, medical error causes pervasive and expensive problems in terms of patient injury, ineffective treatment, and rising healthcare costs. Simple heightened awareness can help, but it requires organized, effective remedies and countermeasures that are reasonable, acceptable, and adaptable to see a truly significant drop in the intolerable rate of medical mistakes. Only with better understanding, knowledge, and directed techniques can there be rapid and marked improvement in medical error management discipline. Since medical error is situation specific and involves diverse variables in equipment, environment, and human performance, the correct choice of preventive and corrective techniques is critical. Providing a wealth of useful ideas, concepts, and techniques, Medical Error and Patient Safety: Human Factors in Medicine uses abroad perspective to present more than 500 remedies that can be applied and tailored to your unique circumstances. This detailed review of so many measures enables you to correctly identify needs and undertake appropriate actions to achieve a success that can be measured in avoided injuries, improved healthcare, and reduced cost. Thought provoking and useful, this book considers the potential for error and the possibility for improvement in every aspect of healthcare. After an introduction to general concepts and approaches, it examines vulnerabilities in medical services, including emergency services, healthcare facilities, and infection control. It covers risks in medical devices and product design; human factors such as fatigue and stress; management errors; errors in communication at all levels of the healthcare hierarchy; as well as mistakes in drug delivery including faulty labels and warnings. The authors also compare and contrast several analytical methods, their interpretation, and their translation into a plan of action.

Written by an expert for those who must design validatable cleaning processes and then validate those processes, this book discusses interdependent topics from various technical areas and disciplines. It shows how each piece of the cleaning process fits into the validation program, making it more defensible in both internal quality audits and external regulatory audits. Designed for use in the overall validation program, the book demonstrates how to build a comprehensive program, and includes discussion and examples of cleaning systems, regulatory requirements, and special topics and issues. It provides an FDA cleaning validation guidance document and a comprehensive glossary.

Avoiding lengthy mathematical discussions, this reference specifically addresses issues affecting the day-to-day practices of those who design, operate, and purchase liquid pipelines in the oil, water, and process industries. Liquid Pipeline Hydraulics supplies an abundance of practical examples and applications for an in-depth understanding of liquid properties, as well as the layout, assessment, and enhancement of effective pipeline systems. The most valuable and reader-friendly reference available for engineers concerned with the optimization of liquid transportation through pipelines

As industrial processes become more and more automated, Air Logic Control (ALC) becomes increasingly important. As the use of ALC becomes more widespread, the need for designers, engineers, and technicians with a working knowledge of ALC technology grows significantly. Air Logic Control for Automated Systems provides the means for anyone involved with control systems to acquire the knowledge and skills they need to implement and maintain ALC for automated manufacturing. The author focuses on the two types of ALC most often encountered: fluidics and Moving Parts Logic (MPL). He provides a thorough background on the subject, including the properties of compressible fluids, the fundamentals of pneumatics, and the fundamentals of logic systems, then delves into both moving parts and non-moving parts concepts and components. He discusses signal transmission, communications, electrical and electronic devices, plus the symbology, schematics, and flow diagrams related to ALC, and offers a complete overview of ALC system design. With this background established, the author presents three case studies of increasing complexity: a press control system, a parts sorting system, and a bottle filling system. These studies each offer a different approach to problem-solving and together they illustrate the alternative methods available in practice. Air Logic Control for Automated Systems thus offers technicians, engineers, and designers the foundation for understanding ALC. Armed with this knowledge, they are equipped to handle any number of implementation, programming, maintenance, and troubleshooting tasks with confidence.

Most Fortune 1000 companies still struggle with workspace planning and design issues. They invest millions of dollars each year with the expectation that new buildings and major renovations will help transform their culture, support innovation, strengthen desired behaviors and increase organizational effectiveness. And let's not forget reducing costs. But there is rarely any actual measurement of the success of a new workplace against specific business or design goals (apart from cost savings). Even less often is there any ongoing measurement program to assess and improve the quality of the workplace. Measuring Workplace Performance, Second Edition explores a fundamentally new way of thinking about how organizations behave and change and what this means for planning and measuring the success of the facilities that house them. This is not a planning guide or a step by step design "cookbook." Rather, author Michael O'Neill presents a thought-provoking "biological" model for thinking about organizations and workplaces, describes the tools to gather information and analyze success, and presents plenty of scientific case studies with "hard" performance and financial metrics. O'Neill addresses issues such as: What are the effects of adding flexibility into facility and workplace design, in terms of improving employee and organizational performance? How do we measure the performance of facilities in terms of supporting desired behaviors (like communication, collaboration), efficient business processes and other concrete performance/financial improvements? Using real-world case studies across a variety of industries, O'Neill shows the types of performance measures that leading-edge companies use as well as the improvements they attain by incorporating flexibility and control into their workspaces. He uses the data from these studies to create models showing credible links between specific design features, and behavioral and business process outco

Continually increasing demands on infrastructures mean that maintenance and renewal require timely, appropriate action that maximizes benefits while minimizing cost. To be as well informed as possible, decision-makers must have an optimal understanding of an infrastructure's condition-what it is now, and what it is expected to be in the future. Written by two highly respected engineers, the first volume, Infrastructure Health in Civil Engineering: Theory and Components, integrates the decision making concept into theoretical and practical issues. It includes: An overview of the infrastructure health in civil engineering (IHCE) and associated theories In-depth description of the four components of SHCE: measurements, structural identification, damage identification, and decision making Discussion of how IHCE and asset management are applied An exploration of infrastructure health management Built to correspond to the ideas presented in its companion volume, Applications and Management, this is an invaluable guide to optimized, cost-saving methods that will help readers meet safety specifications for new projects, as well as aging infrastructures at high risk for failure.

Environmental Impact Statements, Second Edition has been extensively revised and updated to cover all the requirements for a wide variety of EISs on the federal, state and local levels, including a new chapter devoted to Environmental Justice. An Environmental Impact Statement (EIS) must be completed for any major action that requires a federal permit and may have an adverse effect on the environment. Each federal agency has its own requirements regarding what must appear in the statement. Furthermore, many state and local agencies have their own versions of EISs that must be done for any proposed construction. This book provides a thorough explanation of EISs so that the personnel responsible for preparing these documents will be able to understand the fundamentals of a wide range of environmental factors - ecological and socioeconomic - that comprise an Environmental Impact Statement. This may be the only place that an understandable explanation of the EIS process is located together with a detailed description of how to do an EIS. This is the only book to spell out the EIS process in a straightforward, easy -to-understand style. Written at a level that allows the reader to grasp the fundamentals of EISs, it avoids technical jargon and addresses the topic in layperson's terms. Environmental Impact Statements is an indispensable book for architectural and engineering firms, industrial firms and regulatory agencies on all levels.

Contamination problems have become a major factor in determining the manufacturability, quality, and reliability of electronic assemblies. Understanding the mechanics and chemistry of contamination has become necessary for improving quality and reliability and reducing costs of electronic assemblies. Designed as a practical guide, Contamination of Electronic Assemblies presents a generalized overview of contamination problems and serves as a problem-solving reference point. It takes a step-by-step approach to identifying contaminants and their effects on electronic products at each level of manufacture. The text is divided into four sections: Laminate Manufacturing, Substrate Fabrication, Printed Wiring Board Assembly, and Conformal Coatings. These sections discuss all aspects of contamination of electronic assemblies, from the manufacture of glass fibers used in the laminates to the complete assembly of the finished product. The authors present detection and control methods that can help you reduce defects during the manufacturing process. With tables, figures, and fishbone diagrams serving as a quick reference, Contamination of Electronic Assemblies will help you familiarize yourself with the origination, detection, measurement, control, and prevention of contamination in electronic assemblies.

The demands of the global economy require manufacturers to produce highly reliable and easily maintainable engineering products. Recent studies indicate that for many large and sophisticated products or systems, maintenance, and support account for as much as 60 to 75 percent of their life cycle costs. Therefore, the role of maintainability, maintenance, and reliability has become increasingly significant. Satisfying the pressing need for a volume that addresses these subjects with an interdiscilinary approach, Maintainability, Maintenance, and Reliability for Engineers distills knowledge specific to each discipline into one comprehensive resource. After reviewing the history of all three fields and their interrelationships, the book covers mathematical concepts such as Boolean algebra laws, probability properties, mathematical definitions, and probability distributions. It includes reliability evaluation methods such as fault tree analysis, network reduction method, delta-method, Markov method, supplementary variables method, and reliabitity management, both mechanical and human. Highlihting maintainibility tools and functions, the author discusses topics in maintainibility management and costing including tasks during product life cycle, program plan, organization functions, design reviews, life cycle costing, investment cost elements, and life cycle cost estimation models. The author also includes coverage of maintenance engineering, focusing on safety, quality, corrective, and preventive maintenance. The book concludes with coverage of maintenance management costing and human errror in engineering maintenance and contains 60 illustrations, 16 tables, and more than 200 equations. There is a definite need to considermaintainibility, maintenance, and reliability during product/system design and other phases. To achieve this goal effectively, it is absoulutely imperative to have a certain degree of understanding of each of these disciplines. Although m