If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.

Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.

Up to this point you’ve only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you’re not getting the results you hoped for. You’re also confused about what you should do next.

In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You’ll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader—not a cost center.

Gordon Brown was a past-master at sneaking in new taxes by stealth, but his efforts as Chancellor and then Prime Minister were merely the latest in a long line of party leaders desperate to extract more money from reluctant taxpayers. This book challenges the need for government to resort to such underhand practices which undermine the economy, killing the goose which lays the golden eggs, and the integrity of the political process. The author argues that not only does taxation flout the principle of private property, but it 'is a primal cause of both inflation and unemployment. Regardless of this, the freely elected governments of contemporary trading economies - with the acquiescence of their electorates - persist in raising the major part, if not all, of their revenues by means of taxation. The immediate cause of such action by governments...is ignorance of any acceptable alternative method of raising sufficient public revenue.' Burgess shows how the development of Keynes' general theory of employment 'leads to the conclusion that an open trading economy is likely to be most competitive, and therefore most prosperous, only when taxation is abolished' - but government must be funded. How can this be done without taxation? To provide an answer he refines Alfred Marshall's distinction between the public and private value of property to reveal an alternative, peculiarly public source of revenue. Unlike a tax, defined by a former Labour Chancellor, Hugh Dalton, as 'a compulsory contribution imposed by a public authority, irrespective of the exact amount of service rendered to the taxpayer in return', the 'public value' identified by Marshall would deliver an exact equivalence between the benefits enjoyed and the amount paid. On the basis of this widely accepted definition, therefore, it is not a tax but the price for services rendered like any other transaction - the price fixed by the market. The author shows how reform may be introduced with a minimum of disruption, so that politicians with an eye to re-election can achieve measurable results during the lifetime of a parliament.

Virtually all fiscal measures influence people's health, through their impacts on behaviour, consumption, income and wealth. A narrow subset of fiscal measures, however, can be more directly aimed at improving health by targeting behaviours and risks that are known to be strongly associated with health outcomes. The purpose of this book is to discuss the subject of these measures, which we define as 'health taxes'. The book aims to enumerate key health taxes of interest, explore their positive and negative effects, and how these effects are influenced by the design of these taxes and the context in which they are applied. We ask how and where they can be implemented. Critically, we build an argument throughout the book for why policymakers across government should care about health taxes.

This bestseller text offers clear, simple-to-understand and comprehensive coverage of management and cost accounting. Management and Cost Accounting, 8th edition brings together techniques, concepts and practices in a way that is readable and with language that is easy to follow. Keeping its international focus, the text includes a wealth of case studies featuring companies from around the world, and offers up-to-date coverage of the most contemporary aspects affecting management accounting today, such as a greater emphasis on sustainability, as well as AI, automation and other technologies. Packed with illustrations, examples and real-life applications, this book will help you learn about the aspects of management accounting that are essential in your study and your future performance in the workplace. Key Features Up-to-date coverage of the impact of digitalisation and application of new technologies, including blockchain systems, artificial intelligence and more. Sustainability practices are now given more space with new examples covering topics such as renewable energy and initiatives to lessen environmental impact. A wealth of resources, including professional accountancy practice exercises, and end-of-chapter questions, provide opportunities to learn and develop exam ability. A range of new real-life applications in 'Concepts in Action' boxes show how managers use accounting techniques in the business world. Harvard Business School and other cutting-edge case studies illustrate how management accounting is deployed in different types of enterprise across the globe. Also available with MyLab Accounting MyLab (R) is the teaching and learning platform that combines trusted author content with digital assessments, help tools to use at point-of-need, and a flexible platform. MyLab Accounting for this book includes over 800 exercises on the topics in the book. If you would like to purchase both the physical text and MyLab (R) Accounting, search for: 9781292436012 Management and Cost Accounting 8th edition with MyLab Accounting Package consists of: 9781292436029 Management and Cost Accounting 8th edition 9781292435992 Management and Cost Accounting 8th edition MyLab Accounting 9781292436005 Management and Cost Accounting 8th edition eTextbook MyLab (R) Accounting is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

In Progress and Poverty, economist Henry George scrutinizes the connection between population growth and distribution of wealth in the economy of the late nineteenth century. The initial portions of the book are occupied with refuting the demographic theories of Thomas Malthus, who asserted that the vast abundance of goods generated by an economy's growth was spent on food. Consequently the population rises, keeping living standards low, poverty widespread, and starvation and disease common. Henry George had a different attitude: that poverty could be solved and economic progress preserved. To prove this, he draws upon decades of data which show that the increase in land prices restrains the amount of production on said land; business owners thus have less to pay their workers, with the result being mass poverty especially within cities.

This new guide provides accounting and valuation guidance for impairment testing of goodwill. Specifically, it focuses on practice issues related to the qualitative assessment and the first step of the two-step test. This resource is a valuable tool for auditors, accountants and valuation specialists seeking an advanced understanding of the accounting, valuation, and disclosures related to goodwill impairment testing (including the qualitative assessment). It is also a vital resource for preparers of financial statements of public and private companies that follow FASB guidance on goodwill.

Gain a strong understanding of the three primary aspects of finance -- financial institutions, investments and corporate finance - and how they relate to one another with the reader-friendly approach in BASIC FINANCE 13E.

Brief chapters in a modular format let you focus on areas of the most interest to you as you master core concepts, usually in a single class or lesson. Individual chapters work together to give you a cohesive, complete view of finance today. Comprehensive coverage of the time value of money uses equations, interest tables and financial calculator keystrokes to ensure you understand this key topic that permeates finance. You see the importance of finance in daily life with examples, from cryptocurrencies to meme stocks.

Hands-on problems, step-by-step financial calculation illustrations, an Excel appendix let you practice and reinforce what you learn.