Seize the advantage in every risk decision with the most misunderstood asset you have--human emotion

"If you are trying to solve the unsolvable, stop. Read this first and you will learn that the surest path to success will be to start with yourself; solve that conundrum and challenges like understanding how you do and should react to markets will come to be solvable."
--Marvin Zonis, Professor Emeritus, Booth School of Business, The University of Chicago

"When it comes to fast-moving global financial markets, professional investors strive to evaluate complex economic conditions from data analysis, economic reasoning, and professional judgment. This is what is taught in business schools. Denise Shull demonstrates how investment decision making is also determined by unconscious emotions and perceptions. "Market Mind Games" is a fascinating book that proposes a new and unexpected hypothesis about the factors that drive financial decision-making."
--A.G. Malliaris, Professor of Economics and Finance, Loyola University Chicago

"Denise Shull wants us to get in touch with our feelings, not to beat our bare chests and utter primordial screams. Far from it--her techniques are focused on making more money."
--"Financial Times"

"Denise Shull's gem of a book is long overdue. . . . "Market Mind Games"] has made the ability to analyze and overcome our unconscious biases and prejudices available to everyone."
--Dr. Donald T. Wargo, Department of Economics, Temple University

""Market Mind Games" is iconoclastic to say the very least Pay attention to the last word in the subtitle: "risk." This book will change your perspective on how to approach and think about the markets and your life "
--Michael J. Levas, Founder, Senior Managing Principal, and Director of Trading, Olympian Capital Management, LLC

"Denise changes the way you look at yourself and investing. Her insights and methods are necessary to succeed in the markets, period."
--Jared Levy, Portfolio Manager and author of "Your Options Handbook "

""Market Mind Games" offers a new school of trading psychology. Truly an important work that needs to be on the bookshelf of every serious market participant."
--Mike Bellafiore, author of "One Good Trade"

"Masterful explanation of not only why emotionless trading is a myth, but how we can take advantage of our natural wiring to gain an edge."
--Derek Hernquist, Chief Investment Officer, Integrative Capital, LLC

"Shull details ways to learn how you 'feel' before you 'act' so that your buy, sell, or hold decisions become more successful."
--E. Bernstein, OPUS Trading

"A must-read for those who want to make their livelihood as a professional investor, trader, or algorithmic trading developer."
--Larry Tabb, founder and CEO, Tabb Group

"Denise Shull enlightens the reader how to effectively unlock one's psychological capital and translate that awareness into clear and concise investment decisions."
--Grant Mashek, Managing Member, Palm Equity, LLC

"Shull's book is not only a great read but lays out an entirely more effective approach to thinking about any decision that involves the unknown--market related or not."
--Leslie Shaw, Ph.D., Behavioral Economics, and trained psychoanalyst

About the Book:

What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselves--intelligence and rationality versus emotion and irrationality--be wildly off the mark? Simply put: yes.

With these words, Denise Shull introduces her radical--and supremely rational-- approach to risk. Her vision stems from the indisputable fact that human beings can't make any decision at all without emotion and that emotion gets the first--and last--word when it comes to our perceptions and judgments.

Shull should know. She started out managing major accounts for IBM and then chose to research unconscious emotional patterns instead of getting her MBA. Next she became a trader and trading desk manager while continuing to study biopsychology.

We are all taught that sidelining our emotions is the best way to make good decisions-- Shull declares the converse: "emotions inform us." Attempting to control them actually increases the risks we take. Shull advocates treating feelings as data, and she convincingly argues that doing so eradicates the baffling question that repeats itself in our heads after making a poor investing decision: "What was I thinking?"

Through a series of "lectures," Shull logically but engagingly connects emotions, beliefs, and context to our innate reaction to uncertainty and risk (yes, the two are different). In "Market Mind Games," she merges more than 20 years of studying risk decisions into a single, astoundingly effective strategy.

A reasonable approach to emotion is the best and only way to win the investing game. The methods Shull details in "Market Mind Games" shake the foundation of conventional market and decision psychology. And, most important, they work.

The study supports policy makers in designing legal and operational frameworks and practices to enhance cooperation between tax authorities and Law Enforcement Agencies at the domestic and international levels, and to build on synergies between investigations and enforcement in the context of tax crimes, money laundering and corruption.

This thorough reference guide to reading and really understanding the financial pages shows you where to look for information and how to make best use of it. Designed for a range of users, from corporate managers to individual investors, it shows you how to assess and evaluate information so as to benefit your investing and saving strategies and better understand economic indicators and financial jargon. Financial Guide to Using the Financial Pages uses real examples from the financial newspapers, case studies of businesses, company reports and electronic information. This new edition has been fully updated with new features, including: - A wider range of examples of financial information. - References at the end of each chapter, rather than at the end of the book. - Online and 'new media' references incorporated throughout the book - More discussion on financial regulation and govern mental bodies. - A glossary of financial terms.

Environmental, social, and corporate governance (ESG) risk considers the nonfinancial risks that could arise in a business, such as sustainability, brand reputation, legal aspects, ethics, and more. As businesses all have their own risk profiles, there is a need for risk management and mitigation that is unique for each company. Because of this variability, the study on ESG risk factors and motives of incorporating the ESG perspective into business models are crucial yet challenging. Therefore, it is important to understand how companies are adapting and mitigating ESG risk in diverse types of businesses. Adapting and Mitigating Environmental, Social, and Governance Risk in Business examines processes in enterprises that can increase the sustainability of business models and their coherence with the assumptions of the concept of sustainable development and ESG risk. Furthermore, the book explores how enterprises operating in different sectors are adapting their business models towards sustainability in order to create sustainable value. This book is a valuable tool for managers, executives, entrepreneurs, practitioners, academicians, researchers, and graduate students in finance, business, and management.

Despite its economic impact, understanding what shaped emerging economies' success seems to be a mystery. These complexities are compounded by fast moving technologies, such as the increased usage of artificial intelligence (AI) and the internet of things (IoT). These new technologies have a social impact, but it is how these impacts are developed and managed by people and companies that is significant. Similarly, it is important to investigate how the uncertainties and intangible factors are dealt with and how businesses can utilize innovative approaches to become adaptive in emerging market economies. Research is needed to determine how actors or businesses interact to shape and define either new institutions, new industries, or new innovation to meet the need of potential customers in emerging economies. Innovation Management and Growth in Emerging Economies explores how innovation from emerging economies is being developed through strategic choices and presents the benefits and the drawbacks, the processes, and the characteristics and management practices of both private and/or public organizations. The chapters identify the trends and approaches to innovation development as well as the strategies of adapting and converting threats and challenges into opportunities. The target audience of this book is composed of practitioners, policy influencers, course instructors, professionals, academicians, students, and researchers in the fields of business, administrative sciences, management, and economics.