Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: - Artificial Intelligence for marketing automation - Agile marketing - "Segments of one" marketing - Contextual technology - Facial recognition and voice tech for marketing - The future of Customer Experience (CX) - Transmedia storytelling - The "Whatever-Whenever-Wherever" service delivery - "Everything-As-A-Service" business model - Internet of Things and blockchain for marketing - Virtual and augmented reality marketing - Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Written by an experienced property journalist with over twenty years of insider knowledge, this book provides budding property developers and investors with all they need to know to profit from property. The author offers a new twist on buy-to-let and shows how the market for renting to some groups is expanding even in these tough times. Overseas opportunities are examined too, identifying which countries offer the best opportunities to buy cheap, let and then sell. For investors willing to get their hands dirty there is also an explanation of exactly how to pursue a self-build or renovation project and sell at a profit with advice on finding the right craftsmen, writing contracts and monitoring progress, plus selecting the best estate agent. The book also looks at how amateur investors can enter the complicated commercial sector of shops and offices, and discusses property investment trusts for those with faith in the stock market.

1,001 opportunities to practice for the Series 7 Exam

This comprehensive study guide takes you beyond the instruction offered in "Series 7 Exam For Dummies," by giving you more practice and review of the major concepts covered in the exam. If you're prepping to take this intense six-hour exam, "1,001 Series 7 Exam Practice Questions For Dummies (+ Free Online Practice)" covers stocks, municipal and corporate bonds, and options--plus rules for acquiring customers and handling accounts and everything else you can expect to encounter on exam day

With the purchase of the book, you'll also get a free one-year subscription to online content that includes all the practice problems categorized as easy, medium, and hard and presented in customizable sets for self-directed study. You'll also have on-the-go access from your smart phone, computer, or tablet. Everything you need to score higher on the Series 7 Exam is at your fingertips Gives you 1,001 practice opportunities to prepare for the Series 7 ExamExplains each question by providing a detailed, step-by-step solutionIncludes a free one-year subscription to access practice problems and additional content online

If you're an aspiring financial professional, you'll find all the practice and helpful guidance you need to succeed

The legal regulation of company shares is a fundamental building block in a capitalist society. This insightful book provides an historical analysis of the phenomenon, investigating underlying policy issues and considering relevant aspects of current law to explore possible future trends. David Milman examines the phenomenon of the company share in a holistic way, tracing the origins of the share and exploring the diversity present within the family of shares. Using a comparative approach, key chapters consider the circumstances under which shares are acquired, the property law perspective relevant to shares and the rights and obligations of those who hold shares. The book concludes with speculation on how the share might evolve in the future in light of technological change and the development of other capital raising investments. This accessible book will provide valuable insight to scholars researching corporate law. It will also be beneficial for policymakers and practitioners wishing to understand more about the history of the company share, and how this may impact its future.

Everyone faces big questions when it comes to money: questions about saving, investing, and whether you're getting it right with your finances. Unfortunately, many of the answers provided by the financial industry have been based on belief and conjecture rather than data and evidence-until now. In Just Keep Buying, hugely popular finance blogger Nick Maggiulli crunches the numbers to answer the biggest questions in personal finance and investing, while providing you with proven ways to build your wealth right away. You will learn why you need to save less than you think; why saving up cash to buy market dips isn't a good idea; how to survive (and thrive) during a market crash; and much more. By following the strategies revealed here, you can act smarter and live richer each and every day. It's time to take the next step in your wealth-building journey. It's time to Just Keep Buying.

Everyone wants to be a contrarian investor. From the hedge funds who bet against the US housing market in the run up to 2008, to George Soros's billion-dollar bet against the Bank of England in 1992, some of the most famous and most profitable trades in history have been contrarian calls. And with the relentless growth of passive investing - investors blindly following the market - the opportunities for a smart investor to profit by betting against the crowd should be greater than ever. Yet being a contrarian is hard work. It takes patience, the conviction to stand by an unpopular viewpoint, and the mental toughness to endure being 'wrong' for prolonged periods of time. Standing out from the crowd goes against our every natural instinct. Which is, of course, why it works. So how do you go about it? There is no single, mechanical investment approach that marks an investor out as a contrarian. Instead, you need to adopt a sceptical mindset: a flexible mode of thinking that allows you to stand back and spot when the market's view of the world is badly out of touch with reality - and the best way to profit when reality eventually reasserts itself. In The Sceptical Investor, John Stepek, executive editor of MoneyWeek, pulls together the latest research on behavioural finance, and examples from well-known contrarian investors, to offer practical techniques to help you to spot opportunities in common investment situations, from turnaround plays to bubbles and busts, that others in the market miss. It won't make you popular and it won't make you famous. But it will make you money.

To achieve society's goals, as set out in the UN Sustainable Development Goals and the Paris Agreement, the finance sector has a crucial role to play in driving sustainable business and the transition to a net zero economy. To achieve this change, it is vital for the finance sector to allocate capital to the firms, investments and activities looking to create a more sustainable world. Green and Sustainable Finance offers a comprehensive guide to green and sustainable principles and practice in banking, investment and insurance to help finance professionals manage sustainability risks and support their clients and customers in transition. Given the need for urgent, rapid and sustained change, it is essential that all finance professionals understand and apply these principles so that every professional financial decision takes account of sustainability. Written by the CEO of the Chartered Banker Institute this fully updated second edition includes the most recent assessments of climate science from the IPCC, extended coverage of sustainability reporting and carbon accounting, and regulatory and market developments in sustainability risk management. It also features material on the rapid growth of sustainable lending and investment and the latest finance sector alliances and initiatives. Endorsed by the Chartered Banker Institute as the core text for the global benchmark Certificate in Green and Sustainable Finance, this book is essential reading for finance professionals, university students and individuals working to embed sustainability in business, finance, policy and regulation.

With the collapse of Enron and other similar scandals, financial reporting and its relation to corporate governance has become a contentious issue. In this revealing book, author Paul Rosenfield involves the reader in exploring contemporary financial reporting and skilfully highlights the deficiencies in current methods. In doing so it provides a user-oriented guide to the salient issues which affect all aspects of financial accounting. Contemporary Issues in Financial Reporting challenges the reader to critically think through the issues and arguments involved in the practice of financial reporting. It goes to the heart of the most difficult and controversial problems, investigating the major issues and commenting upon the solutions offered in financial reporting literature. The grave defects in current accepted accounting principles are demonstrated and exposed, and alternative solutions are offered. Written by a former Secretary General of the International Accounting Standards Committee, practitioners and accounting scholars alike will find this volume to be an essential addition to their libraries.

This major collection presents a careful selection of the most important published articles in the field of financial econometrics. Starting with a review of the philosophical background, the collection covers such topics as the random walk hypothesis, long-memory processes, asset pricing, arbitrage pricing theory, variance bounds tests, term structure models, market microstructure, Bayesian methods and other statistical tools. Andrew Lo - one of the world's leading financial economists - has written an authoritative introduction, which offers a comprehensive overview of the subject and complements his selection.

Given the critical role played by banks and their behaviour during the global financial and sovereign debt crises, this excellent book on Balancing the Regulation and Taxation of Banking by Sajid M. Chaudhry, Andrew W. Mullineux and Natasha Agarwal could not be more timely. It provides an excellent in-depth analysis of how banks are taxed and regulated in various countries - including financial transaction taxes, VAT and other fiscal treatments. It also provides thought provoking recommendations on how tax and fairness of treatment of banks should be balanced.' - Philip Molyneux, Bangor University, UKThis concise book gives a unique overview of bank taxation as an alternative or a compliment to prudential regulation or non-revenue taxation. Existing bank taxation is reviewed with a view to eliminating distortions in the tax system, which have incentivized banks to engage in risky activities in the past. The authors analyse the taxation of financial instruments trading, as well as the taxation of banking products and services to gauge whether this could finance resolution mechanisms and also help to ensure the stability of banks. In this respect, the authors put forward several arguments. Firstly, they contend that a financial transaction tax is economically inefficient, potentially costly for the economy, but if set at an appropriately low rate may be used to assure banks make a 'true and fair contribution' to their implicit insurance by taxpayers. Secondly, they show that a bank levy used to finance deposit guarantee and bank resolution mechanisms is potentially useful for financial stability, but that it poses the threat of double taxation, together with the proposed Basel III liquidity ratios. Thirdly, the authors argue in favour of the elimination of exemption from value added tax (VAT) for financial services in order to provide banks with a level playing field, whilst retaining exemption for basic payment services that are infrastructural. This is expected to improve efficiency by reducing the wasteful use of financial services. This book is an invaluable resource to students, academics and researchers in the fields of banking regulation and taxation. Policymakers and those with a wider interest in the issues will find it both topical and enlightening.

Humans invented money from nothing, so why can't we live without it? And why does no one understand what it really is? In this lively tour through the centuries, Jacob Goldstein charts the story of this paradoxical commodity, exploring where money came from, why it matters and whether bitcoin will still exist in twenty years. Full of interesting stories and quirky facts - from the islanders who used huge stones as a means of exchange to the merits of universal basic income - this is an indispensable handbook for anyone curious about how money came to make the world go round.

This book examines monetary policy, central banking and exchange rate regimes in the Middle East and North Africa. Part I covers central banking and monetary policy, while Part II covers monetary policy and exchange rate regimes. Some chapters focus on the monetary frameworks of particular countries, including Lebanon, Algeria, Syria, Tunisia, Morocco, and Turkey, outlining the different systems operated in each case, considering their successes and failures, and discussing important issues such as government policy, macroeconomic performance, inflation and inflation targeting, central bank independence and the impact of broader political economic developments on the conduct of monetary policy. Other chapters cover thematic issues across the whole region, including: central bank independence, operations of debtor central banks, the effect of exchange rates on inflation, and the effect on countries trade of alternative exchange rate regimes. Drawing on the insights of scholars and policy-makers, this book is a vital resource for anyone wanting to understand the economies of the Middle East and North Africa.

A new, evolutionary explanation of markets and investor behavior Half of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe--and as financial bubbles, crashes, and crises suggest. This is one of the biggest debates in economics and the value or futility of investment management and financial regulation hang on the outcome. In this groundbreaking book, Andrew Lo cuts through this debate with a new framework, the Adaptive Markets Hypothesis, in which rationality and irrationality coexist. Drawing on psychology, evolutionary biology, neuroscience, artificial intelligence, and other fields, Adaptive Markets shows that the theory of market efficiency isn't wrong but merely incomplete. When markets are unstable, investors react instinctively, creating inefficiencies for others to exploit. Lo's new paradigm explains how financial evolution shapes behavior and markets at the speed of thought--a fact revealed by swings between stability and crisis, profit and loss, and innovation and regulation. A fascinating intellectual journey filled with compelling stories, Adaptive Markets starts with the origins of market efficiency and its failures, turns to the foundations of investor behavior, and concludes with practical implications--including how hedge funds have become the Galapagos Islands of finance, what really happened in the 2008 meltdown, and how we might avoid future crises. An ambitious new answer to fundamental questions in economics, Adaptive Markets is essential reading for anyone who wants to know how markets really work.

This book is concerned with the role of financial intermediation in economic development and growth in the context of Malaysia. Using an analytical framework, the author investigates the Malaysian economy from 1960 onwards to examine how far financial development has progressed in the course of economic development, and whether it has been instrumental in promoting economic growth. A significant improvement in the Malaysian financial system, coupled with rapid economic growth and a rich history of financial sector reforms, makes Malaysia an interesting case study for this subject. The author shows that some government interventions seem to have impacted negatively on economic growth, whereas repressionist financial policies such as interest rate controls, high reserve requirements and directed credit programmes seem to have contributed positively to financial development. The analysis concludes that financial development leads to higher output growth via promoting private saving and private investment. Shedding light on the evolutionary role of financial system and the interacting mechanisms between financial development and economic growth, this book will be of interest to those interested in economic and financial development, financial liberalization, saving behaviour and investment analysis and Asian Studies.

In this book, the author draws from finance, psychology, economics, and other disciplines in business and the social sciences, recognising that personal finance and investments are subjects of study in their own right rather than merely branches of another discipline. Considerable attention is given to topics which are either ignored or given very little attention in other texts. These include: the psychology of investment decision-making stock market bubbles and crashes property investment the use of derivatives in investment management regulation of investments business. More traditional subject areas are also thoroughly covered, including: investment analysis portfolio management capital market theory market efficiency international investing bond markets institutional investments option pricing macroeconomics the interpretation of company accounts. Packed with over one hundred exercises, examples and exhibits and a helpful glossary of key terms, this book helps readers grasp the relevant principles of money management. It avoids non-essential mathematics and provides a novel new approach to the study of personal finance and investments. This book will be essential for students and researchers engaged with personal finance, investments, behavioural finance, financial derivatives and financial economics. This book also comes with a supporting website that includes two updated chapters, a new article featuring a behavioural model of the dot com, further exercises, a full glossary and a regularly updated blog from the author.

This book provides an essential toolkit for all students wishing to know more about the modelling and analysis of financial data. Applications of econometric techniques are becoming increasingly common in the world of finance and this second edition of an established text covers the following key themes: - unit roots, cointegration and other developments in the study of time series models - time varying volatility models of the GARCH type and the stochastic volatility approach - analysis of shock persistence and impulse responses - Markov switching and Kalman filtering - spectral analysis - present value relations and rationality - discrete choice models - analysis of truncated and censored samples - panel data analysis. This updated edition includes new chapters which cover limited dependent variables and panel data. It continues to be an essential guide for all graduate and advanced undergraduate students of econometrics and finance.

This volume explores the impact of good governance upon social sectors' development in India and other selected economies of the world. Economic development in the true sense depends on the development of different social sectors like education, healthcare, gender equality, etc., as well as economic factors. Good governance makes the sectors perform well on the one hand, and helps in economic growth and development on the other. Conversely, bad or weak governance in the form of corruption and low effectiveness of the governments, may lead to poor performance of the sectors, and low growth and backwardness of the economies. This book explores the associations between different social sectors' performances with quality of governance, and growth and development of different economies and groups in detail and establishes theoretical and empirical examinations for the individual economies and groups from the different corners of the globe with the help of new theories and latest data. This book will be useful for students and researchers in the fields of Economics, Sociology, Political Studies, Public Finance, International Relations, Social Sciences as well as policy makers and think tanks.

Unique approach from a high-profile author and speaker Very few texts exist on designing for psychological and physiological needs, and those that do exist are heavy academic tomes of little use to busy managers and designers The book is written by a practicing environmental psychologist, with both research and consulting experience, giving a unique and pragmatic perspective on office design and operation

Financialization has become the go-to term for scholars grappling with the growth of finance. This Handbook offers the first comprehensive survey of the scholarship on financialization, connecting finance with changes in politics, technology, culture, society and the economy. It takes stock of the diverse avenues of research that comprise financialization studies and the contributions they have made to understanding the changes in contemporary societies driven by the rise of finance. The chapters chart the field's evolution from research describing and critiquing the manifestations of financialization towards scholarship that pinpoints the driving forces, mechanisms and boundaries of financialization. Written for researchers and students not only in economics but from across the social sciences and the humanities, this book offers a decidedly global and pluri-disciplinary view on financialization for those who are looking to understand the changing face of finance and its consequences.

People can be excluded from freedom and the good things in life by age, disability, poverty, unfair discrimination, crime or the fear of crime, and arrogant and unresponsive governments. This practical reference deals with all of these factors, and shows the links between them. In addition to several hundred shorter notes it includes over a thousand major entries, each of which comprises: a summary of relevant facts, incisive commentary to help readers cut through the fog of jargon and propaganda that confuses many of these issues and websites where the latest information may be found. It concludes with a detailed bibliography of around 500 useful references. The work will be found useful by professionals and managers in all walks of life; by central and local government officials and representatives, and by students in the social sciences. It devotes particular attention to the all-important Disability Discrimination Act, and numerous detailed entries, accompanied in many cases by elegant diagrams, suggest to architects and other designers, facilities managers, and personnel managers how the requirements of the Act may be met.

The Price of Climate Change: Sustainable Financial Mechanisms presents a summary of the effects of global warming with specific emphasis on what these phenomena will cost and the price we must pay for trying to mitigate these processes. Some of these mitigation strategies include reducing our use of carbon by converting to non-carbon energy sources such as solar, wind, and nuclear, or lower-carbon sources such as natural gas. The book examines the financial implications of society adapting to the effects of climate change, including rising sea levels, extreme weather events, and desertification. Further, it addresses the costs to make buildings more resilient to climate change, such as flood considerations, improving durability against severe weather, bolstering insulation, and more. Sources of funding for any type of environmental projects, including those for climate change mitigation, are also examined. These include governmental budgets at the federal, state, and local levels, international development banks, international capital markets, and private funds. Features: Addresses global climate change issues from the standpoints of mitigation, adaptation, and resilience and the funding mechanisms for each. Describes different types of energy sources as well as their respective costs, including nuclear, solar, natural gas, and more. Examines the effects of agriculture on climate change as well as the potential ways it can be used to help mitigate the issue. The book's straightforward approach will serve as a useful guide and reference for practicing professionals and can also be appreciated by the general public interested in climate change issues and mitigation strategies.

Candlestick charts are often used in speculative markets to describe and forecast asset price movements. This book is the first of its kind to investigate candlestick charts and their statistical properties. It provides an empirical evaluation of candlestick forecasting. The book proposes a novel technique to obtain the statistical properties of candlestick charts. The technique, which is known as the range decomposition technique, shows how security price is approximately logged into two ranges, i.e. technical range and Parkinson range. Through decomposition-based modeling techniques and empirical datasets, the book investigates the power of, and establishes the statistical foundation of, candlestick forecasting.